Why do local business owners get screwed marketing agencies? If you're getting a website and SEO done who are going to hire if you ask "How much work will I get out of this website site and when will my website rank number 1" Answer A, The Bullshit Answer: You'll get leads every single day, your calendar will be full, you'll be at the top of Google within 3 - 6 months, we guarantee it! Answer B, The Honest Answer: I can't tell how many leads you're going to get until the site is live. There's a lot of factors that go into getting traffic on your website. Do you have a good social media presence or have you a Google Business Profile that's ranking locally? That will help get traffic on to the website. SEO is taking a lot longer these days and it could be 6 - 12 months but there's no guarantees as we don't control the ever changing Google algorithm. It also depends on you getting involved locally, sponsoring events and sports teams, getting local backlinks from them and also providing a good service so people can leave you 5 star reviews. Now after reading those answers, who do you think the local business owner will hire? Yes answer A will most likely win because it's what the business owner wants to hear. This is why businesses get burned by marketing agencies and why marketing agencies get a bad rep. If someone tells you what you want to hear it doesn't mean it's true.
Too many marketing agencies make unrealistic promises to win over clients, guaranteeing #1 rankings and flooded lead pipelines in just a few months. The truth is sustainable SEO success takes time and ongoing effort across various factors like local presence, content, links, and reviews
True say. People just want quick fixes and hacks not understanding that marketing is whole range of different things not just having a website and a logo
100% true and for those digital marketers who are professionals and have to answer that question so many of us wince. I always remember honesty is the best policy and we are the professionals in our field, doing it for more than the pay check.
Owner @ Best Carpet Cleaning Pro | Tile & Grout Cleaning, Upholstery Cleaning
6moI see your point, David Fitzmaurice . From a small business owner's perspective, how do I justify paying $ 50,000 plus a year for marketing services that deliver just that, slow or no results at all? You've been on the other side as a small business owner, so your input is valuable.