David Boynton’s Post

Exciting news for the haircare category from Fenty Beauty! The launch of Fenty Beauty's new haircare line by Rihanna is an exciting development with both promising prospects and potential challenges. As a voice-of-consumer expert, I couldn't ignore this much-anticipated launch, as Fenty Beauty is often highly praised in my conversations with consumers for its quality and inclusivity. I personally see the following factors that play in favor of this launch: Strong brand equity: Leveraging the success of Fenty Beauty, Fenty Hair can definitely attract a loyal customer base as consumers anticipate the brand's product to be high-quality. High market demand: The global haircare market is growing, with a projected value of $107 billion by 2027. Fenty's focus on diverse hair types aligns with consumer needs and can be a significant point of differentiation in this category. Rihanna's personal brand: Rihanna’s influence and deep involvement with the brand is crucial for attracting a broad audience and helping spread awareness about a new product line. However, navigating market competition and maintaining authenticity will be essential for success. The #haircare industry is crowded with established brands and other celebrity-endorsed products which compete for consumers’ attention. Additionally, there has been ongoing public discussion about the perceived authenticity of the Fenty Hair brand and its founder, Rihanna, who is known for wearing wigs and extensions rather than showing her natural hair. Addressing these perceptions will be critical for building consumer trust and not losing a loyal customer base. I’m personally excited to see how Fenty Hair performs in the haircare industry.

Alia Bhatt’s brand Ed-a-mamma is worth over ₹150 Crores today. Most people think it was because of her fame and money. That obviously helps, but it’s not sustainable. And that’s why most celebrity brands fail in the long run. For a brand to have sustainable growth, you need to look beyond. And that’s what she did. Here’s how: 1. Identifying a market gap that you relate with: The brand identified a lack of stylish and comfortable maternity wear in the Indian market. Interestingly, this aligned with Alia Bhatt's own pregnancy, giving her a unique perspective on customer needs. 2. Beta-test your idea: Instead of a flashy launch, Ed-a-Mamma started small with a limited collection. This allowed them to gather feedback to improve designs, materials, and sizing based on customer responses and reviews. 3. Find your differentiating values: The brand follows eco-friendly practices, including — zero wastage, and plant-based materials, which resonates with a growing segment of consumers. Plus, it adds to the core values of her clothing brand. 4. Create a customer experience: They didn’t just ship their clothes to the customers. To highlight sustainability, they used the remaining fabric of each order — made small pouches, added some plant seeds and shipped them with every order. 5. Expand strategically: The brand has grown beyond its initial maternity focus to offer a selection of clothes for children aged 2-14 as well. This still caters to the same user base (mothers) but increases their revenue. The brand took every step while keeping their core TG of moms in mind — which helped it achieve product-market-fit and grow exponentially. The way Alia is growing Ed-a-Mamma shows that she's not just a great actor but also a savvy businesswoman. And honestly, it's great to see a celebrity using their platform to build a quality brand. Is there a celebrity brand that impressed you? #entrepreneurship #celebrity #brand

Lush's TMNT Collab: Revolutionizing Cosmetics with Pop Culture Power Lush, the renowned cosmetics brand, is making waves with its latest collaboration featuring the iconic Teenage Mutant Ninja Turtles (TMNT). This limited-edition range includes bath bombs, body lotions, and shower gels adorned with TMNT characters, marking a creative leap for Lush and a new era of cross-industry collaborations. A New Era of Cross-Industry Collaborations This partnership highlights Lush’s innovative spirit. By teaming up with a franchise beloved by younger audiences, Lush demonstrates its commitment to staying relevant and breaking the mold in a competitive market. Why This Matters: Boosting Brand Appeal: Aligning with popular franchises attracts younger consumers, as 71% of 18-24-year-olds favor brands associated with beloved characters (Statista). Market Growth: With the cosmetics market set to grow by 4.5% annually (Euromonitor International), Lush’s timing is impeccable. Leveraging Digital Trends: E-commerce and social media are crucial in today’s purchasing decisions. Key Insights for Industry Professionals: Innovative Partnerships: Unique collaborations can set a brand apart in a crowded market. Understanding Trends: Younger consumers are drawn to brands that partner with popular franchises. Embracing Digital Growth: E-commerce and social media are pivotal in driving consumer behavior. Key Takeaway: Creative collaborations like Lush and TMNT can lead to significant brand evolution. Consider how unconventional partnerships could benefit your industry. Bottom Line: In an evolving marketplace, innovation and boundary-crossing collaborations will lead. Agree or disagree? #BrandInnovation #ConsumerTrends #LicensingAndRoyalties #ECommerceGrowth #CosmeticsIndustryTransformation #BrandCollaboration #InnovationInBeauty #RetroRevival #SustainableBeauty #PopCultureMeets #MarketingInnovation #ConsumerEngagement

Nothing gets us more fired up than a brand that truly stands for something... Beautycounter is launching both a new product and a full-blown advocacy campaign to close the infamous "fragrance loophole." 🕵🏼♀️ What is the loophole? a legal provision that allows companies to hide potentially toxic ingredients used to make a scent behind a generic label such as "fragrance" or "parfum." What is Beautycounter doing to fix it? Mobilizing their community. 👏🏼 They are going in force to D.C. in May to lobby for the Safer Beauty Bill package, a suite of bills that address top-of-mind issues like increasing supply chain transparency, banning harmful ingredients (e.g., PFAS), and securing protections for overexposed communities including women of color. 🔮  The future of loyalty is built on shared values. A loyal customer base isn't just attracted to products but to purpose—when a marketing campaign resonates with what they truly care about, it surpasses any flood of promotional sales posts. Promoting this advocacy campaign is the best kind of marketing for their new 'clean' fragrance. It's more than a launch; it's a movement for greater transparency and safety in beauty products that will have customers--new and old--falling even more in love with the brand. A rippl supercharge? 💚 Offer an injection of rewards points for #beautycounter advocates that show up in D.C. to rally for the cause. (yes, we're #omnichannel) 💚 Create a custom action that allows fans to earn rewards points for signing a petition to support the bill. 💚 Design a custom reward so fans can use their loyalty points to donate to mission-aligned social impact causes. 💚 Partner with a like-minded company to double down on advocacy impact with a co-branded challenge. Any other ideas you'd throw into the mix? 👇🏼 As always, book a demo on our website or find us in the comments! #genzmarketing #sustainabilitymarketing #customerloyalty #loyaltyprograms #loyaltymarketing #impactmarketing

Creando y amplificando valor de marca beauty desde 2015 ✨ Building and increasing beauty brand awarness since 2015✨ #thebeautymakers #beautyagency #beautypr #socialmedia #influencermarketing #digitalbeauty #agenciacomunicacion #belleza #prensabelleza

Alia Bhatt’s brand Ed-a-mamma is worth over ₹150 Crores today. Most people think it was because of her fame and money. That obviously helps, but it’s not sustainable. And that’s why most celebrity brands fail in the long run. For a brand to have sustainable growth, you need to look beyond. And that’s what she did. Here’s how: 1. Recognizing a Market Gap: By pinpointing a lack of stylish and comfortable maternity wear in the Indian market, Ed-a-Mamma tapped into a unique opportunity that aligned with Alia Bhatt's own pregnancy experience. 2. Testing the Idea: Instead of a grand launch, Ed-a-Mamma began with a limited collection to gather feedback and enhance designs, materials, and sizing based on customer responses and reviews. 3. Establishing Unique Values: The brand embraced eco-friendly practices, including zero wastage and the use of plant-based materials, resonating with an increasingly conscious consumer segment and reflecting the brand's core values. 4. Crafting a Distinctive Customer Experience: Going beyond just delivering clothes, Ed-a-Mamma utilized leftover fabric to create small pouches, added plant seeds, and included them with every order to underscore sustainability. 5. Strategic Expansion: The brand expanded its offerings to include clothes for children aged 2-14, broadening its appeal while still catering to its core user base of mothers and driving revenue growth. Alia's approach centered on understanding the needs of moms, enabling the brand to achieve product-market fit and experience remarkable growth. It's not just Alia's acting prowess that shines here; her astute business acumen is equally impressive. It's truly heartening to witness a celebrity leveraging their influence to build a high-quality brand. Do you know of any other celebrity brands that have left a strong impression on you? #aliabhatt #business #ecommerce #businesswoman #onlineshopping #edamamma

I love the pivot! Consumers are more united than we sometimes realize, so I'm very optimistic about the transition from focusing on age to addressing specific skin concerns. What really grabbed my attention, however, is Kinship’s strategic use of Kinbiome®️ in their branding. This showcases an incredible opportunity for brands to differentiate themselves and stand out. Hopefully, this sparks a moment for businesses to rethink their intellectual property protections, beyond just the brand name. Trademarking signature ingredient blends isn't just clever; it's a powerful method to build a knowledgeable and loyal customer base. This approach is a game-changer in reinforcing brand identity and value. Kudos on the new positioning!

#Genz Consumers and the younger generations have come to care about sustainability.  They also seems beauty, skin care and make-up place higher in terms of the #genz priorities. Is is a way of expressing their identity  No wonder beauty brand start-ups boom and the beauty industry is more dynamic than ever. #beautyindustry #beautybusiness

What would you like to see more from Indian Beauty Brands?🎀💖 #beautymarketing #beautybrand #indianbeauty #futureofbeauty #indianmarket #inclusivity #inclusivebeauty #beautytrends #beautytalk

💪 How Dove stays resilient in a changing beauty landscape 💪 The beauty industry has faced significant challenges in recent years, but Dove remains a beacon of strength, boasting an 11.4% share of consumer demand vs the category average of 6.7%. With its Real Beauty campaign, Dove has turned cultural conversations into connections that resonate with consumers. In a competitive landscape filled with celebrity skincare lines and fast-moving trends, Kantar BrandSnapshot reveals how Dove’s consumer-centric approach sets it apart from competitors. 🔗 Discover how Dove has maintained its leadership in the beauty industry amidst evolving challenges. Link in the comments below 👇 #Dove #KantarBrandZ #BrandSnapshot #BrandGrowth #BrandEquity #Beauty #Skincare