David Wilkins’ Post

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I help SDR Leaders to be the best possible leaders for their team and themselves | Founder @ SDR Leaders of EMEA | Co-Founder @ SDR Leaders of USA

The secret to more pipeline? Here is the secret... Its hard work! Often, there is a belief that investing $400k into hiring a team of SDRs and a manager will lead to a 10x pipeline outcome. That is often far from the truth. Why? It all comes down to alignment and how the SDRs are aligned with sales. Also, it's not up to the AE and the SDR to fix that alignment; it has to be done from the top down, the C-Level. Here are three easy steps to take to bring closer alignment between Sales and SDRs 1️⃣ Named account structure: Create focus by doing less 2️⃣ Keep the coverage AE to SDR coverage at 3:1 minimum 3️⃣ Pipeline reviews between senior leaders: should be every month and look at the 2 quarters beyond to ensure pipeline coverage nine months out. These fixes aren't an instant success, nothing is, but if you execute on these 3 things, you will see increased alignment and pipeline generation from your SDR team. What did i miss?

Aaron Hawthorne

I help Sales Leaders find SDR's, AE's and BDM's within 14 days

7mo

Keep to the basics, compound effect and eliminate distractions!

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