Dave Carruthers’ Post

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Lead GTM for ONE Strategy Studio the Brand Insight and Innovation Agency built with Gen AI Automation and cofounder of ZEEDA.com the product discovery platform for outdoor products.

This is wild, I always like to focus on the positive aspects of AI but take a look at this post shared on Instagram by Signal Snowboards a customer generated fake images to make a faulty product claim. I spoke to my brother Paul Carruthers who ran a large e-commerce store in the home and garden space for the last 15 years , he said they would deal with this type of return request daily, often for lower value goods they would just send a replacement without requiring the customer the return the item based on the photo. How do you think GenAI images are going to impact fraudulent ecomm returns? Already got a few ideas for a solution to this problem bouncing around. #ecommerce #genAI

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Dave Carruthers

Lead GTM for ONE Strategy Studio the Brand Insight and Innovation Agency built with Gen AI Automation and cofounder of ZEEDA.com the product discovery platform for outdoor products.

1w

Adam Karmi 💭 thought you would have a perspective on this.

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Kerry Hecht

Founder / CEO of 10k Humans, 10k Voices and 10k Spaces

1w

WOW! Not surprising, I guess. Disappointing, though.

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Alberto Campora

GTM Engineer & Strategist | Founder @ Pipepod | Helping Companies to grow meaningfully

1w

This is mental !!!

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