Davant Indy’s Post

Print marketing is still alive. How? A quick read with long term, positive results.

Why Print is Still Effective at Engaging Customers in a Digital World The old adage ‘print is dead’ is actually a misconception. Print still has its place as a useful and powerful component of any business’s marketing strategy. Let’s look at why print is still effective at engaging customers in a digital world: - Print helps to brand your business - The print is a tangible thing - Target your ideal customer - Enhance your credibility - The print market is less saturated - Attract visual learners In a digital age, where customers are constantly checking their social media feeds, texts, and emails, printed materials can be a welcome and refreshing change. https://lnkd.in/eY8ht7c #printnz #powerofprint #vopp

Does your business advertise in print media? For many businesses, social media is the only way to go and they don’t even consider using print advertising. But although it isn’t right for everyone, print offers many opportunities, whether it’s advertising in local magazines, in trade or professional publications, in the newspapers, or on the back cover of a national Sunday supplement. Clearly there will be differences to the approach that’s needed, depending on your business, your target market and the print medium you choose. But there are also some similarities. If you haven’t used print advertising before do pop over to our articles archive and read "Print advertising 101": https://lnkd.in/ebP_ytks And if you’d like to talk about the best way of getting your message across to the right audience, do get in touch. #Advertising #Print #Collateral #Brand #Marketing

Amid the digital noise, print holds a special charm. Unique leave-behinds like premium brochures or creative pamphlets offer a personal touch that resonates. They extend your brands presence, lingering on desks instead of getting lost in crowded inboxes. High-quality print isnt just marketingits a statement. Be bold. Make it count. #advertisingandmarketing #marketing https://lnkd.in/eqTzDpxX

Why Print is Still Effective at Engaging Customers in a Digital World The old adage ‘print is dead’ is actually a misconception. Print still has its place as a useful and powerful component of any business’s marketing strategy. Let’s look at why print is still effective at engaging customers in a digital world: - Print helps to brand your business - The print is a tangible thing - Target your ideal customer - Enhance your credibility - The print market is less saturated - Attract visual learners In a digital age, where customers are constantly checking their social media feeds, texts, and emails, printed materials can be a welcome and refreshing change. https://lnkd.in/gBsbtKu #printnz #powerofprint #vopp

Leaflet vs Pamphlet: What’s the Difference? The power of printed material and direct mail can benefit your business in many ways. There are various print formats that can be useful, and choosing the right one is the first step in developing a marketing campaign that will work for you. Read the full blogpost at https://lnkd.in/dwz_Uqk4

In a digital world, the impact of physical marketing materials cannot be underestimated. From business cards to brochures, these tangible pieces leave a lasting impression on clients and prospects. With unique textures, vibrant colors, and innovative designs, printed materials engage the senses in ways digital content can't. Elevate your marketing strategy with the tactile beauty of print – because sometimes, holding a piece of your brand in hand is worth a thousand clicks. #digitalprinting #advertising

Print Marketing Isn’t Dead – It’s Evolving In today’s digital-first world, print marketing might seem outdated, but the truth is far from it. Print has evolved into a strategic powerhouse for building trust, cutting through the noise, and creating lasting impressions. Think about the last time you received a beautifully designed brochure or a thoughtfully crafted business card—did it grab your attention? Did it make you feel like that brand truly valued its message? That’s the power of print marketing when done right. At its core, print complements digital strategies. Whether it’s tactile mailers that invite customers to engage or visually stunning posters that tell your brand story, print is no longer just ink on paper. It’s an experience. Let’s embrace the hybrid power of digital and print. It’s time to bring back that tangible connection and remind people that some things are worth holding on to—literally. What’s your take on the evolving role of print in marketing? Let’s discuss!

Benefits of print advertising: - Readers will trust in your product/ service if its within the pages of a trusted magazine. - No ad blockers. - Magazines can be passed on, meaning even more people will see your advert. - The time it takes to read a magazine, means that potential customers will take in the information in your advert. - Publications can be kept and referred back to time and time again, meaning your advert will be seen multiple times and remembered. To discuss how our publications within the Road Transport Media portfolio can help to reach your target audience, drop me a message! #wednesdaywisdom #magazines #print #advertising #marketing

So much info here!! I truly believe there is an art and leisure element of print. The beauty of the colors and the art that can be shared as well the intention of taking time to be quiet and read and not be rushed are all still true benefits of print. Take a read of the article by Persuasion Nation....Print is definitely not dead and bringing so much more to the table in the way of advertising!! #print #printadvertising