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Co-Founder & CEO @ Concord | Data Privacy/Security | Privacy-First Customer Analytics | Protected & Responsible AI Usage & Governance

User-facing privacy options should always be simple, easily accessible, and understandable. If they are confusing or misleading, you undermine the purpose of privacy controls in the first place and, even if they weren’t intentionally designed to confuse or mislead, the effects can be damaging to trust, credibility, and reputation. The California Privacy Protection Agency (CPPA) Enforcement Division’s latest advisory on these types of dark patterns nicely highlights the “importance of reviewing their user interfaces to ensure they offer symmetrical choices and use clear, easy-to-understand language offering privacy choices—two of the attributes spelled out in the regulations.” In the advisory, Michael Macko, Deputy Director of the CPPA’s Enforcement Division, aptly points out that “dark patterns aren’t about intent, they’re about effect. The law gives consumers the right to make their privacy choices without jumping through confusing hoops or solving puzzles. Businesses need to ask themselves the right questions about their user interfaces and make sure they aren’t part of the problem.” Clear user choice and control is a good thing for everyone. If you always think about your experiences from the perspective of your users, you will build more trust with them and you will see better business results over time.

The California Privacy Protection Agency (CPPA) Enforcement Division has issued a new advisory on dark patterns.  Under the California Consumer Privacy Act (CCPA), "dark patterns" refer to user interfaces designed to confuse or mislead consumers about their privacy choices. For example, if opt-out options are unclear or hard to find, they might be considered dark patterns. Businesses must offer consumers clear and easy-to-understand choices to exercise their privacy rights. Michael Macko, Deputy Director of the CPPA’s Enforcement Division said, “Dark patterns aren’t about intent, they’re about effect. The law gives consumers the right to make privacy choices without jumping through confusing hoops.” CPPA’s Enforcement Division regularly issues advisories on aspects of the CCPA. These advisories help educate the public and businesses about their rights and responsibilities under the law.    To learn more and read the Enforcement Advisory, visit: https://lnkd.in/gTff_KKZ  

  • California Privacy Protection Agency Enforcement Division with Locked image Advisory No.2024-02

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