Darren Easton’s Post

If you’re an entrepreneur, professional, or just someone looking to share your passions, developing a personal brand is a powerful way to connect with a new audience. The Cyphers Agency shared seven essential steps for getting started in their latest blog post! #PersonalBrand #SocialMediaMarketing #PersonalMarketing https://bit.ly/4cGUOKw 

Navigating Early Business Challenges: Strategic Marketing Essentials For entrepreneurs stepping into the competitive market, overlooking the creation of a strategic marketing plan is a significant misstep. Marketing your new business effectively involves understanding the intricacies of brand consistency, authenticity, and detailed audience analyses. In our latest feature, we explore how these elements are crucial for avoiding the common pitfalls that many new entrepreneurs face. #Entrepreneurship #SmallBusinessTips https://ow.ly/oRUf50RyEeX

Navigating Early Business Challenges: Strategic Marketing Essentials For entrepreneurs stepping into the competitive market, overlooking the creation of a strategic marketing plan is a significant misstep. Marketing your new business effectively involves understanding the intricacies of brand consistency, authenticity, and detailed audience analyses. In our latest feature, we explore how these elements are crucial for avoiding the common pitfalls that many new entrepreneurs face. #Entrepreneurship #SmallBusinessTips https://ow.ly/oRUf50RyEeX

Standing out on Instagram, a platform buzzing with trendsetters and brands, is no easy task in the highly competitive fashion world. For small business owners, marketers, and entrepreneurs, mastering Instagram can be the difference between fading into the background and becoming the next big thing. https://lnkd.in/gG-vPDsr #clothingbrand #socialmediamarketing #instagram #brandreach #entrepreneurs #businessowners

Standing out on Instagram, a platform buzzing with trendsetters and brands, is no easy task in the highly competitive fashion world. For small business owners, marketers, and entrepreneurs, mastering Instagram can be the difference between fading into the background and becoming the next big thing. https://lnkd.in/gG-vPDsr #clothingbrand #socialmediamarketing #instagram #brandreach #entrepreneurs #businessowners

Learn how Facebook Reels can improve your social media #marketing outcomes. Uncover tips, tools, and more in our ultimate guide. https://lnkd.in/e-J6jGxp #Entrepreneurship #Business

Whoever is not taking advantage of the huge help social media can do to their business is missing so much! For long-time business owners who are still stuck with the old ways should realize the benefits on how social media can be an integral part in making their business move further. #business #entrepreneur #entrepreneurship https://lnkd.in/gMvz9FBi

Are you ready to elevate your business and reach new heights? Don’t worry—we’re here to help! At Affordable Marketing, we understand the unique challenges you face and are dedicated to supporting your beautiful business. Here’s how our Affordable Marketing Membership can assist you: 📈 Strategic Planning: Let us help you create a customized marketing strategy that aligns with your goals and resonates with your audience. 🎨 Content Creation: We’ll assist in crafting engaging content that captures attention and showcases your brand’s personality. 📱 Social Media Management: Allow us to manage your social media presence, ensuring consistent engagement and connection with your followers. Together, we can enhance your marketing efforts and turn your vision into reality! If you’re ready to transform your approach, reach out today. We can’t wait to partner with you on this exciting journey! 💬 Ready to learn more? Let’s chat! Book a free, no-pressure call here: https://lnkd.in/gnCesQkY I’m excited to help you grow your business your way! Warmly, Jenna Martin CEO and Founder of EntrepreneuriallyHer | Share Your Business - Learn + Teach & Affordable Marketing #affordablemarketing  #businesssupport  #marketingstrategy  #contentcreation  #womeninbusiness #virtualassistance #socialmedia #socialmediamanagement #socialmediatips

Someone (Apollo Karuga, RD.) once asked me: " If creating a specific #niche to post about or having all rounded ideas is the best marketing strategy to have on a social media account " I thought I'd answer that more comprehensively on a post. Once you see the pros and cons, you'll be in a position to chose for yourself whether niching out or generalizing content works for you. PROS: 1. Getting a defined audience. Take a note, if you want to have a good laugh, there are certain pages that pop up in your mind to go and check out. This is because they've niched out around comedy. Likewise, having a niche centered around your business, helps your viewers to find you easily and attract the kind of people who want what you're selling. 2. As an entrepreneur, it's just EASIER to niche out. On a very realistic scale - you're an entrepreneur, with many aspects of your business that need your attention. It will be impossible to touch on every idea that runs through your mind and share it online. You'll end up feeling burned out, overthinking, and being frustrated by your results. 3. Branding and building your authority. On a long term scale, lasting brands are build around a specific niche. You cannot build a brand on generalized content CONS: 1. You might miss out on a particular audience once you chose to focus on one niche. For a personal social media account, this might narrow down the brands and collaborations you'd want to partner with if your niches don't correlate. You'll have to adjust your types of content or they'll go for someone who's better aligned to their niche. 2. If you want to change the dynamics of your business/ niche, you could lose your following. Your followers are following you because of a certain uniqueness that you showcase. Once this changes, you might lose them. 3. When the niche you could get disrupted by change. It goes without saying, we live in a fast-changing world. If the solution you provide is no longer effective in today's world, you'll be at a loss. The key thing is to stay evolving and adaptable. It's how some of the biggest brands maintain credibility. What other important pointers do you have for anyone trying to make a decision about choosing a niche? Please comment down below.

Building your business took ridiculous hours, right? As an entrepreneur, you already know that grind. 💼 But here’s the truth—you’re not giving your brand the same room to grow. According to top branding experts like Seth Godin and William Arruda, building a personal brand is non-negotiable in today’s landscape. Godin’s advice is simple but profound: standing out means being remarkable in a crowded space. Arruda’s research even shows that personal branding can increase your visibility by 10x, leading directly to better business opportunities. Your business took time to lift off. Your personal brand? It’s the tool that can add to your bottom line—and fast. 🚀 The problem? It’s low-hanging fruit you’re ignoring. LinkedIn profiles with strong personal brands see 5x more engagement and 31% more profile views—which translates directly into more connections, leads, and sales. Here are two quick, unconventional wins from experts like Tim Ferriss and Gary Vaynerchuk: 1. Quick win #1: Start with video content. Experts like Vaynerchuk and Jay Baer emphasize that video grabs more attention and drives more engagement than text posts alone. Even a simple weekly video update can boost your reach significantly. 2. Quick win #2: Leverage your failures. Seth Godin and Neil Patel both stress the importance of vulnerability. Sharing the challenges you’ve overcome not only humanizes you but positions you as a leader who’s authentic and relatable. These are the stories that build trust and loyalty. Personal branding isn’t just for influencers—it’s your secret weapon for business growth. 💡 So, are you ready to stop leaving money on the table? #PersonalBranding #BusinessGrowth #BrandingStrategy #Entrepreneurship #LinkedInTips