Daniil Shvets’ Post

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CEO at ASAO DS: Data & AI Consulting Boutique | Helping Start-ups and Scale-ups | UK Global Talent

How can start-ups effectively handle fraud? Fraud is a constant pain for many businesses, not only for fintechs but also for e-commerce platforms and even games. The challenge is dual-edged: fail to tackle fraud effectively, and you face significant losses; overzealously block transactions, and you risk turning away legitimate customers and missing out on genuine revenue. It's a delicate balance, and sadly, most businesses fail to keep it. Luckily, there's a strategic way to approach this, blending cost-efficiency with efficacy. Here's how you can tackle it by integrating three main pillars of fraud detection: 1. Data Enrichment: Even if you don't have all the pieces of the puzzle for each customer, you can still access critical additional details through third-party data providers using just the customer's email or phone number. This method is more budget-friendly than external fraud scoring solutions and invaluable in painting a fuller picture of a transaction. 2. Internal Start: Begin with an internal ML solution. While it might not catch every fraudulent attempt, it can effectively identify clear fraud patterns or legitimate activities, especially after getting enriched data. That helps deal with most transactions confidently, leaving only a minimal amount in a dubious 'grey area'. 3. Selective Scoring: Use third-party scoring for transactions in the 'grey area'. This targeted approach allows you to assess their risk without overspending. The gained insights can also be looped back to refine your internal tools, improving accuracy over time. Having all three pillars together is crucial: using only third-party data and models will be way too expensive, and relying solely on your data will not bring you good enough quality (especially if you are at the beginning of the path). By adopting this layered strategy, start-ups and scale-ups can manage fraud more effectively, remaining secure and welcoming to genuine customers.

Emeric Marc

I help companies resuscitate dead leads and sell using AI ✍️🇲🇫🇺🇲🇬🇧 #copywriting #emailmarketing #coldemail #content #databasereactivation

7mo

Impressive approach to handling fraud for start-ups. Your strategic pillars seem like a solid and balanced solution.

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