Danielle Arceneaux’s Post

📣 OPEN CALL FOR A PR AGENCY READY TO STAND OUT I’m trying a new approach. After reviewing several proposals that missed the mark, I’m opening the door to any PR agency prepared to bring strategy, substance, and results. Here’s what will get our attention: 🗞Contacts with coverage in top tier B2B publications ie: Bloomberg, TechCrunch, Forbes 💪Strong storytelling focused on our founder journey, our success as a profitable, full-stack meal delivery service, and our culture of care 💡Elevating our C-suite for thought leadership opportunities through conferences and podcasts If you’re prepared to tackle these priorities with a clear, actionable, and realistic path forward (with a transparent price), I want to hear from you. We’re making a decision in the coming weeks and looking for people with serious momentum, zero fluff, and no bullshit. Let's fucking go!

Some PR people hate when other PR pros brag about their relationships, citing “it’s the story that wins, not the people you know.” I don’t disagree. And I would never send a reporter a pitch that either a) didn’t fit their beat or b) was a nothing burger. But… Relationships matter. 🤝 There’s established trust. 🗣️ You can get feedback faster. 🧐 They’re willing to help you rethink or reshape a story. 🏃🏼♀️ They’re willing to go the extra mile and work with you if there’s potential or make connections to others on their editorial team. Every Comms team I’ve led, I’ve been adamant about having direct relationships with press. I established and led a virtual “Coffee with Comms” initiative throughout the pandemic, which doubled our coverage and broke us into new outlets we had never been featured in before. Ask each team member - “name three reporters you could text today to get real-time feedback on a pitch.” Don’t have it? Hone in on how much they’re relying on the agency and set some KPIs to help them form those critical relationships. The brand - and their personal brand - will benefit tenfold. #media #press #PR #comms #agency

The longer a business runs, the clearer its ideal customer becomes. PR agencies are no different. Over time, I've become firm about the clients we take on. However, a common scenario repeats itself: a CMO or department head is eager to launch a PR strategy, and we move through the usual steps—RFP, SOW, contract, kickoff—only to discover that someone higher up either doesn’t believe in PR or won’t make time for it. This can kill a PR strategy. Executive buy-in is essential. At Convey, we no longer work with companies whose CEO or leadership isn’t invested in PR’s success. That’s why I felt so strongly about writing this article: https://lnkd.in/gP-X4NZi

“There is only one thing in the world worse than being talked about, and that is not being talked about.”   —OSCAR WILDE Guys, Press Releases are the lifeblood of your growth. It seems that PR and PRESS RELEASES are pretty much synonymous today. Every TV show has a “PR Professional” and all they tend to do is look at their phone and say in a stern profession tone, “We’ll get a release out about this in the morning.” While that’s not exactly incorrect, a press release isn’t only used in times of crisis or when things don’t go as they were drawn up in the board room. Look, crises happen. Trust us, we come directly from Crisis PR — we know how important PR can be in a pinch (life-saving). But not everything is a barn-fire. So…What does a company that is roaring on all-cylinders do with a press release? You’re already doing good things, and contrary to what you might think, good press DOES sell. We’ve proven it with all of our clients in getting their good works known. Note: NOT SHALLOW FLEXING We’re not talking about “Fluff pieces” or “Look at my shiny award,” articles. We’re talking about positioning your company and brand as a disruptor, who gets exposure for what you are doing different in your industry and thereby becomes the influencer, the key opinion leader, where your brand then makes the sale. Positioning and media narratives don’t happen by default (at least not good ones!), so keeping in the media’s eye, even when things are running smoothly, should be a priority for every company looking to make a difference.

Check out our very own Kristin Hege's thoughts on the importance of executive buy-in for PR's success. They definitely go hand in hand.

Guess who just danced their way into the spotlight? 🕺💃   We're thrilled to say we’ve done it again and secured #nationalcoverage for one of our clients in The Times.   Is it time to do the victory dance yet? 😜   Delivering news-driven stories that dominate the headlines in national news outlets isn’t something that just happens overnight, it requires the input of every member of our highly skilled and talented team, working together to make this kind of magic happen!   Using our industry connections and our many, many years of experience in PR – we secured our client as ‘the voice of their industry’ in the national press in response to an issue impacted by their entire sector.   Securing coverage of this calibre will no doubt generate a buzz, attract plenty of comments, and open the gates for more media interest.   Why’s that so important?   Well, because it gives our client the recognition and authoritative status they deserve, positioning them as the natural, number one choice for their customers.   If you’re ready to kickstart your own PR journey or want your brand to be recognised as a leading authority on a pressing issue – we can definitely help you! Get in touch via the link below 👇   https://lnkd.in/ewrm8vzh   Until then, we’ll still be grooving to the beat of our press success – because we're not just another PR agency, we're a creative communications agency with a big difference. 💥💥   #PRSuccess #MediaMovers #HeadOnDifference #NationalCoverage

One very important question to all the #PRprofessionals out there. Scenario: When one PR executive is expected some number of deliverables every month. Now, they are really going all out there in media, building solid relationships, and gathering feedbacks on the clients. However, despite their efforts, every publication is highlighting where we're missing the mark for a specific client, urging us to improve based on their suggestions. Meanwhile, the entire team isn't fully implementing these suggestions, whether they belong from the client’s team or own team. So, here's the dilemma: Should that PR person still be solely responsible for falling short on #deliverables? Is the narrative have to pushed so hard to get out that cover anyhow[affecting our relations in media], despite working on the suggestions given by the media. Can we really push them forcefully? I want to hear your perspectives! How does your team typically approach these situations? Do you find yourselves sometimes pushing against media suggestions to secure coverage? Share your insights and strategies—I'm keen to learn from your experiences! #PRCommunity #CollaborativeLearning #publicrelations #mediaqueries #mediarelations #corporatecommunication #prlife #wearePRfriends

“There is only one thing in the world worse than being talked about, and that is not being talked about.”   —OSCAR WILDE Guys, Press Releases are the lifeblood of your growth. It seems that PR and PRESS RELEASES are pretty much synonymous today. Every TV show has a “PR Professional” and all they tend to do is look at their phone and say in a stern profession tone, “We’ll get a release out about this in the morning.” While that’s not exactly incorrect, a press release isn’t only used in times of crisis or when things don’t go as they were drawn up in the board room. Look, crises happen. Trust us, we come directly from Crisis PR — we know how important PR can be in a pinch (life-saving). But not everything is a barn-fire. So…What does a company that is roaring on all-cylinders do with a press release? You’re already doing good things, and contrary to what you might think, good press DOES sell. We’ve proven it with all of our clients in getting their good works known. Note: NOT SHALLOW FLEXING We’re not talking about “Fluff pieces” or “Look at my shiny award,” articles. We’re talking about positioning your company and brand as a disruptor, who gets exposure for what you are doing different in your industry and thereby becomes the influencer, the key opinion leader, where your brand then makes the sale. Positioning and media narratives don’t happen by default (at least not good ones!), so keeping in the media’s eye, even when things are running smoothly, should be a priority for every company looking to make a difference. Full stop.

Executive buy-in is non-negotiable for a PR program to truly succeed. We at Green Flash Media know how to make a compelling case for executive support by demonstrating PR’s ROI, showing how it supports company objectives, and highlighting how competitors leverage PR to their advantage. Set up a discovery call with us to see how we can help elevate your company's PR initiatives: [email protected] #PR #publicrelations #PRagency #thoughtleadership

The PRWeek UK Measurement conference in London yesterday was full of interesting talks, insight and ideas around measurement of the industry.  Food for thought all round, and my key take outs from many of the speakers were: ✅ PR is much more than a press release and the more integration there is between departments, particularly marketing and sales/operations teams, the more likelihood of success for a campaign.  Your shared results will make colleagues understand the value of PR. ✅ The language you use to convey your successes in a campaign to the C-Suite is key to their understanding of where it has moved the brand on. Understand what is useful for the business from a commercial perspective, and do more of it. ✅ Know what you’re measuring at the start of your campaign or strategy. Understand what is helpful to you; your tangible and useful measurement.  Where do you want to see impact - internal stakeholders, landing new clients, consumer action or industry allies and engagement.  Your work should always translate into ‘real world action’. ✅ Campaigns don’t have to be perfect - there is value in what measurement shows you that didn’t work or land well, and you can take that onto the next project. ✅ Allow space for evolution in how and why you measure your work.  Keep moving forward and keep up with the new. ✅ Always evaluate what you do - a speaker shared this quote which landed well: “If you can’t measure it, you can’t change it” by Peter Drucker. ✅ Comms professionals are guardians of reputation and our role is to provide our businesses and Board with the best views of their brand - the good and the bad (constructively). ✅ Don’t just show metrics as a pat on the back but take measurement seriously and work better. Thanks to all the speakers and panels for their time and shared knowledge.  This was the line up: https://lnkd.in/eMqiRhvu #PRWeekMeasurementConference #PR #Measurement #Comms