Daniel Lofaso’s Post

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CEO @ Digital Elevator- Marketing for biotech companies

Everyone likes the idea of "multi-channel marketing." Meaning you have a presence on LinkedIn, Google search, Google Ads, YouTube, Meta... Rarely do I see companies that actually crush it across all of these channels, and instead do a mediocre job across all of them because they think that is a better strategy. A better approach is to make one channel work for you at a time before investing in others.

Duncan R. Shaw

President @ DTS Language Services | Translations for Life Science organizations who need global support.

5mo

It almost strikes me as FOMO, so companies just flock to the latest bright and shiny object channels...

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