Software Engineer to Email Engineer scaling 7, 8 and 9 figure DTC brands through retention | CEO EcomAdvertisers.
Nothing tarnishes your brand’s reputation like poor email deliverability. Imagine a subscriber finding your emails in the spam folder. They’ll associate your brand with “junk.” Doesn’t get any worse than that.
Email deliverability is everything, if they can’t see it, they can’t act on it
If your emails end up in spam, it’s a missed opportunity to build trust and engagement.
It's like having a fancy sports car with a flat tire – it's not going to get you very far
First impressions matter, and landing in the spam folder is a terrible first impression
This is a great point. It's not just about missing out on potential sales, it's about actively damaging your brand image.
Well said—email deliverability directly shapes how people view your brand. The difference between inbox and spam folder can make or break the trust you've worked so hard to build.
Your brand is only as strong as your ability to reach your audience effectively.
Testing email deliverability across different platforms before launch helps prevent these costly reputation hits - our data shows this simple check can save months of brand recovery work.
100% agree. Email deliverability is often overlooked, but it’s essential for a brand’s reputation
Great reminder! Email deliverability is crucial for maintaining trust and a strong brand image.