Daniel Faust’s Post

TIP #2 from Leslie Heldebrandt, It's A Go Pursuits Director of Business Development: 💡✌️Leverage Social Media: Use platforms like Facebook, LinkedIn and Twitter to announce your attendance at the Society of American Military Engineers (SAME) Conference. Share bite-size content including: 🤳Personal networking experiences 🤳Key takeaways from sessions during the conference 🤳Use relevant hashtags like #FederalContracts and #SAME2024 🤳Tag '@ 'SAME and It's a Go Pursuits to increase visibility and engagement across social networks. 🤳Encourage individual attending on a company's behalf to post on their LinkedIn and share take aways from the sessions. #networking #aecindustry #federalmarketing

If you want more sales, expand your market size with a simple adjustment to your marketing strategy. The most common reason (aka objection) why most companies don't market and sell to the military as consumers is the perception that the "military" is too small of an audience. They're right! If the "military" is believed to represent only men and women in uniform then yes, that is likely too small of an consumer segment to warrant its own strategy. However, when you step back and realize the military is actually a "community" the size of the market expands from 2 million, to 28 million. *BONUS* Many of the additional 26 million consumers are women which enables stereotypically non-male focused companies to engage with a consumer group BEFORE the competition! #sales #marketing #advertisting

Extending the Bridge to the Military Community: Why Authenticity Matters in Marketing 🌉 Building Connections Beyond Transactions 🫱🏾🫲🏼 Marketing to the military community is not just about business—it’s about creating trust, addressing real challenges, and driving measurable impact. At IGY6 Company, we don’t just see a market; we see a mission. The military community, encompassing service members, veterans, and their families, represents a resilient and tight-knit demographic. Engaging this audience requires more than flashy campaigns or one-time offers. It demands authenticity, dedication, and a deep understanding of their values, experiences, and needs. 🎖️ Here’s how businesses can step up and make a difference: 1️⃣ Go Beyond Awareness: Hosting on-base events or sponsoring programs is a great start, but pairing it with SROI-driven strategies ensures your efforts deliver measurable benefits to the community and your business. 2️⃣ Be a Long-Term Ally: Campaigns that resonate build trust over time. Whether you’re crafting veteran hiring initiatives, supporting military families, or developing targeted products, consistency matters. 3️⃣ Measure What Matters: Success isn’t just about sales—it’s about the social return on investment (SROI). How has your campaign improved lives? How has it fostered loyalty and trust? 🔹 Why Partner with IGY6? We specialize in helping businesses design meaningful campaigns that resonate with the military community through: • On-base event activations • Comprehensive campaign management • SROI-focused approaches Ready to start building genuine connections? Let’s collaborate to create campaigns that inspire action, loyalty, and real-world impact. 📅 Book your strategy session today: https://lnkd.in/gqsy3gUE #MilitaryMarketing #AuthenticEngagement #SocialImpact #Veterans #IGY6LLC

🚨Personal Opinion Alert🚨 Military organisations need to become more comfortable with adopting non traditional trends and trialing new styles of communication to get their message out to their desired audience. Lately we have been exploring new styles of content on Instagram, firmly aimed a brand awareness to see if we can get our messages into wider conversations as opposed to hoping that people will come to us. Not only have we seen an uptick reach and engagement when compared to our traditional style but it has challenged our production team to be super creative and break out of their comfort zone. Audience led communications are key. Give the people what they want and allow that to transport your message in a more engaging way. It’s also a lot more fun. In this example we identified the “pedro” trend early, as it gained popularity. We had enough time to put something together to take advantage of it before it stopped trending. Is it perfect? Maybe not. Will everyone like it? Probably not. But ask yourself, were you likely to be the person this was aimed at.

26 June 2024 |12:00 The Power of PR Featuring Donna Airey of Homegrown PR Online Event | Zoom In this webinar, you will: 🟠Find out what PR really is and why earned media is valued so highly. 🟠Learn how to use PR to give your business a voice and access new audiences. 🟠Discover some great free PR tools. If you want to know more about PR and how it can support your business and lifestyle, you won’t want to miss this event. ⭐BOOK YOUR PLACE NOW⭐ Members can book here https://ow.ly/QQ1G50S1RZs Not yet a member? Now's your chance. If you are a military partner/spouse of someone currently serving with the British Armed Forces either as a regular or reservist, or of someone who has served in the past, or of someone who was killed in action or died during active military service, you can join our network for free. 👇 Register here https://ow.ly/jybH50S1RZq Once you've joined, head to the Members Area / Events and click on RSVP. And if you're not sure you can make it, don't worry, by registering for this event, you guarantee that all the Event Outputs will be delivered automatically into your inbox. #MCN #militaryspouse #militarypartner #militarylife #OnlineEvent #PRPower #DonnaAirey #BusinessMarketing #GrowthStrategy #BusinessLifestyle #Membersonlyevent #PR #Businessgrowth #Publicrelations

🎙️ Resonate with Military Members Through IGY6 🎙️ Effective marketing goes beyond reaching an audience—it’s about resonating with them. IGY6 helps your brand speak the language of military members, ensuring your message is heard. Discover your military market potential today: https://lnkd.in/gXzqpgrx #IGY6LLC #MilitaryResonance #StrategicCommunication

One of the ways we help military spouses and partners develop and maintain successful careers and businesses is through our free-to-attend, online events. It’s a key benefit of our membership, and something our members really value. Our events are designed to help them: • Develop their skills to support both career development and career progression. • Learn new strategies and tactics to grow their business. • Connect to their tribe, network, and make friends. • Improve their wellbeing and mental health. Some of the topics we will be covering in June/July include: • How to achieve business growth by understanding and changing your mindset and choosing marketing strategies and tactics to suit you and your business. • The power of PR in business growth, and how to create a PR blueprint that can follow you from post to post. • A step-by-step guide on how to create your own successful brand. • Quick dive into a free business course that’s coming soon c/o MILSPO® Network CIC To view our event schedule, click here: https://ow.ly/5KJn50ScURO ⭐BUT REMEMBER, YOU NEED TO BE A MEMBER TO VIEW AND BOOK.⭐ So, if you are a spouse or partner: • Of someone currently serving in the British Armed Forces, either as a regular or reservist • Of someone who has served in the British Armed Forces in the past, so a partner of a veteran, or • Of someone who was killed in action or died during active service. You can join our Online Community and it’s 100% Free. ⭐JOIN HERE ⭐https://ow.ly/tYP550ScURP #MCN #MilitaryCoworkingNetwork #MilitarySpouses #MilitaryPartners #CareerDevelopment #BusinessGrowth #Events #Onlineevent #Armedforcescommunity #Members #Membership

Adopt Military Protocols for Unprecedented Clarity and Efficiency. In my conversation with Michelle, I described adopting military-style communication protocols. We use "Roger" like the military to acknowledge messages, but we go further, having team members repeat the message to ensure understanding. Curated by Martin R Ricketts I mentioned the military's success in managing complex systems with young individuals due to standardized training and tools. This uniform approach ensures consistent expectations and actions among team members. I contrasted our motivational methods with the military's. While they use a strict approach, we prefer positive incentives, though we maintain some level of discipline. Do Work You Love. Monetize Your Story. Design Your Future. . #MonetizeYourStory #MartinRRicketts #MichelleRicketts #BreakingBarriers #ClarityInCommunication #EfficiencyRevolution #MilitaryStyleInBusiness #KathrynAsaroMayers #CohesionServices #LearnFaster #WorkSmarter #DesignYourFuture #doworkyoulove #DontSettle #DigitalSamurai #theGlobalInfluencer #MicroInfluencer #InfluenceMarketing #LaptopLifestyle #CreatorCondo

💬 From Connections to Impact: Your Military Marketing Journey ✨ ✨ "Marketing isn’t about selling; it’s about building lasting connections." Let IGY6 Company help you create impactful relationships with the military community. 📅 Learn more: https://lnkd.in/gqsy3gUE #AuthenticConnections #MilitarySupport #IGY6Company #MarketingImpact

Networking is scary and hard to do! 😬 For some, this is a very true statement. For others, it just comes naturally. What if I told you there was an easy way to use LinkedIn to network with the people you want connect with? ✔ Find people in a specific job field. ✔ Find people in a specific area. ✔ Find people that work for a specific company. and on, and on, and on! Use the filter function on the LinkedIn search to conduct Targeted Networking. Simply go to your connections and click on the "all filters" button. Use that to sort potential connections by several different data points. ❌ Make sure you click on "connections" and uncheck first and click second and third so you can see all the new potential connections. Targeting Networking will help you connect with the right people. How else do you network? Tell us in the comments below! 👇 #vetsos #veteran #veterans #veteranshelpingveterans #veterantransition #military #militaryspouse #militaryspouses #militarytransition #transitioningmilitary #transitioningservicemembers #transitioningveterans