Dan Egerton’s Post

📢 CALLING ALL UK INDEPENDENT AGENCY FOUNDERS & OWNERS 📢 Are you looking for your agency to Thrive in 2025? Join Dan Egerton and the Actus Consulting team for a timely breakfast meet-up in our Maximising Agency Value Series, where we'll address the key challenges holding agencies back and show you how to overcome them. What to expect? Our Actus practice heads were asked to address one question: “What’s the biggest challenge agencies are facing in your area, and how can they solve it to thrive in 2025?” Our panel will deliver focused, practical advice you can act on immediately, in a compact 90-minute panel session. Topics include: 🎤 Crafting a clear, actionable plan for 2025 🎤 Maximising agency profitability 🎤 Developing new business strategies that drive growth 🎤 Building a team that ticks like a Swiss watch 🎤 Leveraging purpose to strengthen resilience And why should you attend? 🔓 Gain Expert Insights: Hear from industry leaders who’ve helped over 100 agencies grow and succeed. Get straightforward, practical advice you can implement right away. 🔓 Expand Your Network: Connect with like-minded independent agency owners and leaders, fostering valuable new relationships. 🔓 Achieve Your Goals: Learn to balance growth, purpose and exit value, setting your agency up for long-term success. Actus Consulting proudly supports Magic Breakfast, a charity ensuring no child starts their day too hungry to learn. For every attendee, we’ll donate £50 to provide nutritious breakfasts to children across England and Scotland. Details: Wednesday 13 November 8.30-10.45am, central London (breakfast will be served!) We’re looking forward to sharing our knowledge and engaging in all the conversation during and post this event. As always, we bring together a fantastic group of independent agency owners and leaders. So, everyone walks away from our events with some great new contacts… and a head full of ideas! To book your place to join us, then please direct message Dan Egerton directly for the event sign up link (we have limited places available for UK independent agency owners and founders). Alison Austen Chartered MCIPD Genevieve Lawrence Sarah Greenwood Treena Hales Adrian Tripp

Operations is massively under appreciated in the agency world – even though it's INTEGRAL to an agency's success. 👉 That's why it's been such a joy to read the submissions for our Agency Operations Leaders Top 50 🌟 (https://lnkd.in/eM9Cg5AM) We created these awards to celebrate the hard work operations leaders (and their teams) in our community are putting in to transform how their agency works. Some of the so far are responses are beautiful: 💬 “This person is our agency’s glue. No matter the change or problem, they always have a successful solution. Operations is a very broad remit and this person juggles the various responsibilities effortlessly, ensuring the must-do things always happen – without me having to worry about it!" 💬 “This person’s emotional intelligence is their secret weapon; it allows them to implement new team processes while staying objective yet approachable.” 💬 “I trust and value this person’s opinion. They help ground me when required, but also encourage me when they feel I'm onto something. My sales / commercial / marketing mindset is complimented perfectly by their operational / finance / eyes on the detail nature.” 💬 “This person was the best find in my agency history. In the last two years, they have reworked every single agency process, getting buy in from every member of the team. They’ve helped double the size of our agency from 15 people to 30 people, and helped grow our profit by over 50%. Just one of a kind.” -------------------- Here's how it works: > We’re looking for agency leaders and their teams who have taken bold, interesting or strategic steps in agency operations. > You can nominate yourself, or somebody you know. > We'll compile your nominations and the Top 50 will be selected by our industry judge – Ryan McNamara, from Rise at Seven | Search-First Creative Agency. Nominations are free – and for a limited time we’re donating £5 for each entry to Ryan's chosen charity: Keeping Digital Foundation. [More info here: https://lnkd.in/eUFdAVvw] The deadline for nominations is 10th May 2024 – so get nominating! 👉 https://lnkd.in/exccJ7gh #AgencyOperations #OperationsLeader #People #Processes #AgencyStrategy #Ops #AgencyTeams #Recognition #AgencyLeader #AgencyAwards #Awards #AgencyGrowth

🌟 𝗪𝗵𝗮𝘁 𝗮 𝗪𝗲𝗲𝗸 𝗮𝘁 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗶𝘅𝗲𝗿! 🌟 It’s been a busy one, but the progress has been worth it! Here’s a quick roundup of what we’ve been up to: 🚀 Gearing up for the 5-Day Business Transformation Challenge starting Monday! There’s still time to join us—just comment Challenge below for the link. This is your chance to regain control, boost profitability, and create a business that works for you—not the other way around. 💪 ✍️ Helping a client refine their website copy in preparation for their exciting new website launch. Clear, impactful messaging makes all the difference! 🔍 Reviewing another client’s ideal client profile using our updated framework. This led to a sharper marketing message and pulling out 3 inspiring key principles they now stand by. 🙌 🎉 Quiz & Italian Night with RSZ Networking in support of Suffolk charity ihAg. Not only did we support a great cause, but our team won! 🏆 (Full credit to my answer-writing skills—general knowledge, however, remains... a work in progress! 🤣) 📈 Behind the scenes: ✨ Preparing for the Challenge ✨ Reviewing our marketing strategy and planning for an even bigger 2025 ✨ Working on updates to our website (watch this space!) The takeaway? Busy weeks are the best weeks when you’re surrounded by purpose, progress, and amazing people. 💼✨ #TheBusinessFixer #5DayChallenge #BusinessTransformation #SupportingLocalCharities #TeamWins #MarketingMatters #2025Planning #FocusedOnGrowth

I’ve got that spring feeling! 🌻 The sun is shining, the daffodils are blooming, and my business is ready to grow 🌱 As well as getting stuck into my first ever veggie garden, I’m keen to use this spring energy to really push my business forward. Here are some of my goals for this month: 🌼 To celebrate International Day of Charity 2024, this Thursday I’m launching an exciting offer exclusively for new charity clients. Keep an eye on my socials for the details! 👀 🌼 I delivered the first phase of a website project for a charity client a couple of months back. Unfortunately, the project stalled due to some staff changes on their end. We had a catch up last week to get the ball rolling again. Aiming to have phase 2 done and dusted by the end of this month ✅ 🌼 Networking is bloody scary, but speaking to people about my business face-to-face has been the biggest confidence boost for me 💪 I’m booked onto some fun workshops this week and keen to get more booked in for the rest of the month. Let me know if you have any CHCH recommendations! 🌼 This one’s a permanent fixture on my to-do list 🤭 My website needs a lot of work and my priority is to finalise a set of fixed-price copywriting packages to promote. Will this be the month I can finally tick this task off my list? Let’s hope so! 🤞 Are you springing into action this September? Let me know how your goals are looking 💬 🎯 #smallbusinessgoals #copywriternz #copywriteruk #freelancecopywriter

As Simon Sinek wrote ... Start With Why. This time next week we will be just about to hold our panel Q&A, which will mark the end of the 2024 The Bulletproof Agency Network conference, over at HOME in Manchester. We will likely be both exhausted and inspired. Running these events is really hard, especially post COVID where in person events can feel harder to commit to, but it's something we are genuinely passionate about. Our WHY is to make sure agency owners don't get tripped up, or taken advantage of on their journey, as unfortunately we see that happen time and time again, and it is so frustrating. So if you own or run an agency, whether marketing, video, communications, or anything else creative, then this really is for you. The price is ridiculously cheap for the speakers we have, and that's because we do not run it for a profit. Instead we pay for the event with the help of our sponsors Nugent Santé - Your health in our hands Pura Vida Financial Planning Agencywise This means ticket money all goes to charity. If you want to be in the room with 100+ agency owner colleagues, then get your tickets while you still can - https://lnkd.in/e2DudKbU #agencygrowth #startwithwhy #conference

🌟 𝗪𝗵𝗮𝘁 𝗮 𝗪𝗲𝗲𝗸 𝗮𝘁 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗶𝘅𝗲𝗿! 🌟 It’s been a busy one, but the progress has been worth it! Here’s a quick roundup of what we’ve been up to: 🚀 Gearing up for the 5-Day Business Transformation Challenge starting Monday! There’s still time to join us—just comment Challenge below for the link. This is your chance to regain control, boost profitability, and create a business that works for you—not the other way around. 💪 ✍️ Helping a client refine their website copy in preparation for their exciting new website launch. Clear, impactful messaging makes all the difference! 🔍 Reviewing another client’s ideal client profile using our updated framework. This led to a sharper marketing message and pulling out 3 inspiring key principles they now stand by. 🙌 🎉 Quiz & Italian Night with RSZ Networking in support of Suffolk charity ihAg. Not only did we support a great cause, but our team won! 🏆 (Full credit to my answer-writing skills—general knowledge, however, remains... a work in progress! 🤣) 📈 Behind the scenes: ✨ Preparing for the Challenge ✨ Reviewing our marketing strategy and planning for an even bigger 2025 ✨ Working on updates to our website (watch this space!) The takeaway? Busy weeks are the best weeks when you’re surrounded by purpose, progress, and amazing people. 💼✨ #TheBusinessFixer #5DayChallenge #BusinessTransformation #SupportingLocalCharities #TeamWins #MarketingMatters #2025Planning #FocusedOnGrowth

CALLING ALL WELL-BEING PRACTITIONERS Running your practice isn't just about giving wonderful treatments, you have to keep on top of your accounts, know when professional subs are up for renewal, answer enquiries, let people know you are there and find time to do some CPD! Marketing YOU is probably one of the most important administrative tasks you undertake as a sole trader. If you don't let people know you are there, they won't come! When I started in practice, I must say it was all a little simpler. I printed leaflets and advertised in local magazines, I didn't even have a website! These days, an online presence gives you exposure to so many more people but knowing where,when and how to shout out about your skills can be confusing and daunting! Fear not, we have the perfect CPD for you! Marketing & Communication Skills for Practitioners https://lnkd.in/euRrBUg8 Thursday 24th October 6-9 pm (GMT)& Thursday 7th November 6-9 pm (GMT) Join Ellen R. for two ONLINE sessions to understand the fundamentals of both digital and offline marketing and communication techniques. Ellen brings over 11 years of experience in working in strategic marketing and communication roles, across businesses, charities and social enterprises of various sizes. The course has a specific focus on supporting small, well-being led businesses. You don't have to be an aromatherapist to sign up! #marketing #wellbeing #aromatherapy #wellbeingpractitioner #complementarypractitioner #cpd #cpdtraining #onlinetraining #communication #marketingskills #communicationskills

I'd like your thoughts, my wonderful #network. We seem to expect greater transparency in who is paying for what these days, in areas like politics, web content (affiliate commissions, sponsored search results), and news-looking advertorials (remember Australian radio's Cash-for-Comments scandal?). I have been to A LOT of conferences and those kinds of health and safety-focussed events in the past few years, having done more than 50 speaking engagements since 2018. It fascinates me how programs are put together. It's not an easy task. It fascinates me how people end up on the program. It also fascinates me how often a program is let down by... ...poor speakers, inconsistent themes, irrelevant or old topics, bias, undeclared interests, or stuff that simply doesn't hit the mark with audiences. I hope that's not overly critical, but that's what I see, and what plenty of people have mentioned to me consistently over the years. I am a professional speaker alongside my day job as a coach. Because what's of value is worth paying for. I have been asked to speak for free, on a few occasions have done this pro bono for a good cause, or because the exposure is valuable to me. I have shocked people when they find out what it actually costs to get good speakers/facilitators. Plenty of amazing professionals are generous in speaking for free. There are also conferences in which you can get a sweet keynote spot by being a sponsor. Or you can just get a gig because you fork out a lot of cash without being a sponsor (money-for-microphone? kash-for-keynote? dough-for-a-go?) 𝙏𝙝𝙚 𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙗𝙪𝙜𝙜𝙞𝙣𝙜 𝙢𝙚, 𝙞𝙨 𝙬𝙝𝙚𝙩𝙝𝙚𝙧 𝙚𝙫𝙚𝙣𝙩𝙨 𝙬𝙤𝙪𝙡𝙙 𝙜𝙚𝙩 𝙗𝙚𝙩𝙩𝙚𝙧, 𝙖𝙣𝙙 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙚𝙭𝙥𝙚𝙘𝙩𝙖𝙩𝙞𝙤𝙣𝙨 𝙗𝙚 𝙗𝙚𝙩𝙩𝙚𝙧 𝙢𝙚𝙩, 𝙞𝙛 𝙞𝙩 𝙬𝙖𝙨 𝙩𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙩 𝙬𝙝𝙤 𝙥𝙖𝙞𝙙 𝙬𝙝𝙤 𝙛𝙤𝙧 𝙬𝙝𝙖𝙩? Maybe not exactly how many dollars, but what if the program had a little legend, that indicated, for each person, something like: *this speaker has been paid for this session. ^this speaker is donating their time and expertise for this session. †this speaker is representing a paying sponsor. ‡this speaker has paid to present in this session. What do you think? A useful idea or a waste of time?

Why Your Metrics May Need a Second Look #mossadams #notforprofits #metrics #kpis #engagement #nonprofits

Isn’t a company or charity blog a bit 2000’s? 💭 No! ❌ Have you considered the following? 👉 A well thought out and written blog can increase website traffic, increased traffic can lead to increased sales. 👉 Effective blog content can be repurposed into Social Media content. 👉 Professionally written blogs can increase customer trust in your brand. 👉 You can use a blog post to answer common questions your clients may have. 👉 You can use a blog to promote new products or services you may have. Do you need a hand setting up a blog? I have had the privilege or writing a lot of blog posts for my clients and would be very happy to assist you in setting up a blog. Get in touch today to find out more! 💌 #outsourcing #business #virtualassistant