Dan Cremons’ Post

I’m thrilled to announce the launch of my new venture, Tangible Tactics, here in the heart of Iowa! At Tangible Tactics, our mission is straightforward: we help small and medium-sized businesses (SMBs) market better and sell more stuff. Here’s how we solve your problems: ** Struggling with Digital Strategy? We craft smart marketing strategies that align with your business goals and drive results. ** Need to Attract More Customers? We design targeted strategies to effectively reach and retain your ideal customers. ** Want to Boost Sales? We implement strategies that lead to measurable sales growth and business expansion. I'm excited to start on this new journey and bring the expertise and passion of Tangible Tactics to help SMBs. Stay tuned for more updates, and if you’re an SMB looking to elevate your marketing game, let’s connect! Don't forget to follow us on Linkedin: https://lnkd.in/gRDXFwKy Check out our new website: www.tangibletactics.com #TangibleTactics #Marketing #SMB #BusinessGrowth

Great article ! ‘The results of this research are clear: Companies that make the decision to put marketing at the core of their growth strategy outperform the competition.’

Did you know that companies prioritising branding and advertising as a top two growth strategy are twice as likely to achieve revenue growth of 5% or more? In an article on HBR by Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas, the pivotal role of marketing in driving growth is discussed. Yet, a misalignment persists between CEOs and marketing leaders, hindering potential success. The evidence speaks for itself: companies with a robust marketing-centric growth strategy outperform their counterparts. Read the full article here: https://lnkd.in/e24nN_xu #MarketingStrategy #BusinessGrowth #CEO

🚀 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 🚀 Growth is the lifeblood of any business, yet many CEOs often overlook the critical role of marketing and Chief Marketing Officers (CMOs) in driving this growth. This HBR article leverages research findings to underscore the above. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐨𝐟 📊  Companies prioritizing marketing as the core of their growth strategy consistently outperform their competitors. 📊 Those who prioritize branding and advertising as top growth strategies are 𝐭𝐰𝐢𝐜𝐞 𝐚𝐬 𝐥𝐢𝐤𝐞𝐥𝐲 to achieve revenue growth compared to those who don’t. 📊 High-growth companies invest, on average, 𝐭𝐡𝐫𝐞𝐞 𝐭𝐢𝐦𝐞𝐬 more in marketing. 📊 Companies with CMOs deeply involved in strategic planning experience growth rates 1.3 𝐭𝐢𝐦𝐞𝐬 faster. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 🔎  Less than 30% of CEOs view their CMOs as highly effective in driving growth. 🔎 Fragmented ownership of the customer with multiple C-level roles, often claiming ownership. 🔎 Only 50% of CEOs feel comfortable with modern marketing practices, with even fewer CMOs in agreement. This article underscores the crucial need for clarity, understanding, and alignment. It sheds light on why marketing is less frequently utilized as a growth driver despite overwhelming evidence of its effectiveness. 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 👉 𝐂𝐥𝐚𝐫𝐢𝐭𝐲: Define the role, focus, and responsibility of marketing within your organization, aligning it closely with broader business objectives and growth strategies. 👉 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Invest in better understanding modern marketing and its connection to business growth. Then, select a CMO whose expertise, experience, and enthusiasm align with the marketing organization's defined role, focus, and responsibilities and are, of course, a cultural fit. For instance, if the focus is market growth, hire a growth-minded CMO capable of collaborating effectively with other executive leaders, fostering a culture of innovation within the marketing team, and crafting strategies that drive business growth. 👉 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Ensure precise alignment and agreement on the marketing strategy and plan among the executive team, coupled with a 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 to making the necessary supporting investments and changes, including structure, people, systems, etc. This ensures everyone is on the same page and working towards shared objectives. 👉 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Establish measurable objectives and hold the marketing leadership accountable for delivering tangible results. #marketing #growthstrategy #leadership

When it comes to brand, there's always a debate around the priority and purpose of how it plays into your overall growth strategy. So, what do you do? It often becomes a tug-of-war conversation across the executive stakeholders. That conversation can become riddled with personal bias and opinions that have you running in circles. It's distracting and time-consuming. Sound familiar? I've been you. I see you. The good news is- there's a better way to evaluate your GTM performance. One that drives clarity and alignment across your executive team while giving you a clear path forward. After 12 years in tech, we created a tool that removes those challenges for marketing leaders and executive teams while creating space to align on the transformation that needs to occur. In the video below, we break down our 360° Performance Analysis. It offers a data-driven, objective view that brings clarity to areas that might otherwise feel vague or unclear. We've done this exercise for a handful of clients ready to scale. There's a shift in POV, clarity, and confidence while working together to define the best path forward-- it's pretty amazing to watch the transformation. Beyond that- it's incredibly productive, and our clients feel prepared to hit the accelerator on the growth journey-TOGETHER. This is hands down my favorite service we provide. Why?    ✅This analysis isn't just a snapshot; it's a critical alignment tool.  ✅It provides your executive team with a shared language and understanding  ✅Creates a clear, cohesive path forward to achieve growth We have one spot open for this quarter. If you need support in this area, now is the time. Why not get a running start in 2025?

I’m definitely not biased here, but this McKinsey research tracks 100% with Mosaic Growth Solutions' experience.  Ben Scandlen and I have spent a lot of time researching what we referred to as the “growth x factor” – the reason some of the companies we work with unlock growth quickly and successfully while others seem to be stuck.  Our finding was that it really came down to whether marketing was perceived as an integral part of the organization's growth strategy, leadership team, and overall ability to achieve success.  Successful companies: ✴ Had a CEO who truly believed in the potential of marketing-driven growth ✴ Gave us a seat at the table and a voice in strategic discussions and decisions ✴ Gained cross-functional buy-in about marketing's role in successful growth ✴ Aligned on clearly defined KPIs that directly tied into company-wide goals ✴ Invested the necessary resources (and maintained the patience and discipline) to support a successful, scalable marketing-driven GTM  motion ✴ Bottom line - If marketing is an integral part of your investment thesis and value-creation approach, leadership MUST ensure it holds a position at the core of the company’s growth strategy ✴

"Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that misalignment can be costly." Marketing in many Finnish companies is commonly seen as a cost of advertising—visibility. However, marketing can be much more. When used right, it can be an efficient tool that creates growth and success. I learned this early in my career and noticed how well global companies use it. It is not magic or complicated, but it requires strategic thinking and top management to understand what marketing is for and also from companies to understand what they want and why. McKinsey's research highlights how companies that make marketing the core of their growth strategy outperform the competition. So, instead of focusing on cutting costs (marketing), what if companies focused more on growth? Should we value more marketing and place it at the centre of growth strategies? Should CEOs have a stronger background and understanding of marketing? What is the role of future CMOs? Please read this interesting article and share your thoughts. #marketing #businessgrowthstrategy #business #growth #futureleaders

We love a meaty Harvard Business Review article that really gets deep on marketing insights 📊✨. Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas present a compelling argument for the central role of marketing in driving business growth 📈. They emphasize the critical importance of alignment between CEOs and CMOs, noting that any disconnect between these roles can result in missed opportunities and underperformance 🚫. To effectively align marketing efforts with company-wide outcomes, a collaborative approach to creating a marketing measurement framework is essential 🤝. This ensures that marketing activities are directly contributing to the growth strategy and can be measured accurately 📏. Notably, companies that leverage marketing as a growth accelerator achieve higher shareholder value, highlighting the significant impact of achieving this alignment 💼💰. Definitely worth the read! #LucyBingle #Marketing #CEO #CMO #Business #Growth

A must-read for CEOs and marketing leaders on how to leverage marketing as a core growth driver. Discover how strategic alignment and strong marketing campaigns can propel your company to outperform the competition, doubling your chances of achieving significant revenue growth. CEOs, are you leveraging your CMO effectively? #businessgrowth #revenuegrowth #executiveleadership 

Here we are—the next wave of disruption. Companies are evaluating their next steps for growth and how to establish a sustainable trajectory. Yet, while 79% of marketing executives view themselves as growth leaders, only 38% of other C-suite executives agree. That’s a problem. [[Good read Anja Naski]] Gartner's latest report, 2024 Q4 Building the Marketing Function of Tomorrow, is a guide to help navigate, make strategic decisions, and support market leaders as they 'defend' their value. There's no other way to say it... Marketing matters. It is the engine that should ALWAYS be running, even when times get tough or uncertain. The strategic investment will always lead to impact. That's a reality.