It's time for marketing leaders to take "Chief Market Officer" mindset. In my latest Market Impact Insights podcast, Heinz Marketing Inc Founder/President Matt Heinz shares the huge impact of elevating your thinking beyond simple lead generation in focusing more intently on managing product-market fit and developing markets that truly want your solutions. 🚦 Understanding "intent signals" versus simple "need signals" is key. 🏆 Being prepared for pivoting by embracing complexity is a given for exceptional leadership in today's high-change business environment. 📈 But practicing authentic servant leadership that elevates team engagement and performance is a personal choice you totally own. Link to the full episode in comments. #marketingstrategy #servantleadership #businesstransformation
Thanks Dan for the opportunity!
Link to full episode: https://www.marketimpactnow.com/podcast/episode/91efbdcf/the-new-state-of-b2b-marketing-matt-heinz