Dana Herra 🍊’s Post

The three Ps of thought leadership are critical when developing your content strategy. Leaders should offer an original data-informed perspective, provocatively challenge the status quo, and predict future trends. https://bit.ly/3SEKVVV

4 levels to becoming a Timeless Thought Leader in your niche: 1. Curating content 2. Sharing obvious content 3. Writing non-obvious content 4. Creating a new way of thinking Unfortunately, most "thought leaders" struggle to make it past levels 1 or 2. ˜˜ Need support to become a Timeless Thought Leader? Shoot me a DM. (Happy to help.)

There's no singular right way to do thought leadership. Whether the concept of becoming a "thought leader" excites or horrifies you, understanding the nuances behind the title is vital to your success – and that of your content! Contrary to (what seems to be) popular belief, it's not only about becoming a "LinkedInfluencer" (though that's one route to take). It's all about putting yourself in the shoes of your industry and your audience, and sharing content that's relevant, insightful, and full of your own special expertise. As long as you're investing time, energy and heart into creating content that speaks to who you are and what your organization is about, your audience will follow. Give yourself permission to show up however feels right to you!

I don't like the term 'thought leadership' and I'll tell you why: The term lacks a precise definition so as such, can be used as a catch all term for content creation. (Also, it just feels very jargon-y? 🤔) But more importantly for me, it can be a barrier to entry for potential content creators. Thought leadership feels buttoned up, corporate, requiring multiple sign offs and lots of scrutiny. Yes there's a place for that type of content, but I'm more excited by getting MORE smart folks to share their wisdom, not less. And to do that we need to make the content creation process more accessible. I don't have a great alternative to 'thought leadership' - so I use it with a lot of caveats 🤷♂️ Suggestions welcome! #contentmarketing #marketing #leadership #thoughtleadership #content #digitalmarketing

Thought leadership is a business and personal koi for many of us. It’s a way of creating our public personas and for companies to create awareness of specialisms. I love the question that this article explores! Is there too much “me-too” thought leadership? How do we bring something new? #IntelliVoice

Every business has potential thought leaders with wisdom and perspectives to share. But if you were asked to write a thought leadership piece, do you even know where you’d begin? Get started with Sara Howard's 6 tips for writing thought leadership content. It’s time to get those brilliant ideas out of your head and into an article. #thoughtleadership #expertcontent #writingtips

Anecdotes are an easy way to make your company's blog posts or White Papers more interesting, relatable and classy. Sprinkling in a couple of short and intriguing stories about real-life events or people - stories that encapsulate broader themes (e.g. the opportunities or risks of a technology or business method) in your article - takes a little thought and time, but it's worth it. This approach was drummed into me as a cub reporter. Like new, original research, anecdotes can add nuance, variety and help explain complex subjects. And they can help your company stand out from generic, bland AI-fuelled content churned out by your competitors. My advice. Get in the habit of including at least one anecdote in most long-form pieces of thought leadership content.

Putting yourself out there with thought leadership content can feel worrisome. It’s like a one-way ticket to “Critism Town” (population you) But the truth is that the fear of what people think is irrelevant when you’re out there actually doing something. As a leader, your job is to create connections, inspire action, and challenge the status quo. The critics? They’re just background noise. When leaders embrace creating content that hey need to know that: 🧠Your insights matter Someone out there needs your take on the industry, your leadership approach, or the hard-won lessons you’ve learned. Silence helps no one. 🥴 Realness beats perfection Authenticity wins always. People want real so forget about the polished. 😎 Haters gonna hate The loudest critics are rarely the ones in the game. Ignore the trolls and focus on those who find value in your voice. 🤳🏾Creators get remembered It’s easy to sit quietly. It’s tough to lead from the front. But guess who gets the lasting impact? The ones who speak up. Some good examples of leaders who do this, Bobbie Racette , Connor Curran, Tyler Chisholm, Maddie Thompson among others. So, stop waiting for the perfect moment. Create. Share. Repeat. The world needs more voices with a perspective, backbone, and the courage to say something. #Thoughtleadership #brandbuilding #contentcreation #founderledcontent

𝐂𝐢𝐭𝐢𝐳𝐞𝐧 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬: 𝐅𝐫𝐨𝐦 𝐈𝐝𝐞𝐚 𝐭𝐨 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 - 𝐀 𝐆𝐮𝐢𝐝𝐞𝐝 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 Leading an organization requires 𝑐𝑙𝑒𝑎𝑟 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑖𝑜𝑛 and a compelling narrative. These same skills are essential for successful citizen science projects. 𝐋𝐞𝐭 𝐦𝐞 𝐠𝐮𝐢𝐝𝐞 𝐲𝐨𝐮 through the journey of crafting a captivating story for your citizen science initiative. We'll ensure your project resonates with a 𝑤𝑖𝑑𝑒 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒 and effectively translates your vision into action, propelling your research towards publication. Feeling unsure about communicating your citizen science concept? Share your research focus in the comments, and I can offer some guidance! #citizenscience #communication #leadership #storytelling #publication

Someone recently asked me, “hey, what to you is thought leadership?” Now, there are some common definitions for it that go in the marketing domain. But they wanted my view, so, as a pure play content & literary professional, I went with what it really means to me. Over time, I’ve seen ‘thought leadership’ become a buzzword in every industry. But for me, it has never been about the loudest voice in the room or the slickest marketing campaign. Thought leadership, at its core, is about offering a unique perspective that challenges the status quo and inspires others to think differently. It’s not about regurgitating popular opinions or jumping on the latest trend for the sake of visibility. Instead, it’s about sharing insights that might not always be popular, but are necessary for progress. It is quite akin to writing an essay, where you craft nuanced narratives, and dive into complex topics, guiding your audience to a discovery. And not just handing them pre-packaged solutions that, often, are just empty words. When we think about impressions and engagement, it is also imperative to identify the end. And the end is leaving a lasting impact and not offering instant gratification. It’s about prompting others to think things they might not have considered. After all, what credit is it to a leader if their acumen, experiences, and challenges don’t provide a vision or a path to others. It is not a tool to a quick win, it’s a way to shape people’s perspectives. And most importantly, it’s about staying true to your voice and values, even when the path is uncertain. Makes sense? #thoughtleadership #contentmarketing #leadership #engagement #content