🤔 Interesting article this morning… My take 👉 Sport has been replaced by active recreation and informal sport options, due to a number of factors led by cost (cost of living pressures and higher cost to participate), commitment (a want for less commitment and formality) and capacity (lack of facilities/services/products to serve new way people want to participate). But we still continue to prioritise delivering traditional sporting facilities. We’re then likely to be hit with a perceived surge in demand for sport facilities thanks to the Olympics. While intense, this will be short lived. We need to be cautious of the vocal “squeaky wheel” and plan for the long term support of participation in physical activity in the way society now prefers. As the article says “Governments need to find sustainable solutions to ensure all Australians can continue to participate…” key word being sustainable. https://lnkd.in/gBrPS6j7
This is certainly well worth factoring into current planning and consideration of how we drive up levels of participation to maintain healthy lifestyles. I wonder what prior work might be available regarding participation during similar prior economic conditions such as those we are currently experiencing.
💯 agree with your thoughts Dan. Wouldn’t it be great if one of the legacies of the 2032 Olympics was the successful establishment of sustainable and regular opportunities for participation in inexpensive, ‘very social’ sporting programs! And of course greater prioritisation of and investment in active living, transport and recreation initiatives 👍.
You have made some great points here Dan! Love that you are not just questioning the funding model to do what we have always done which is often central to these recoccuring discussions that we keep trying to “fix” but instead focus on changing what we do and how we do it. On the cash aspect, I also think a huge part of it is team sports expect many people to pay up front. If you can’t pay by say week 2/3, you are excluded. Gymnastics types models here are more attractive for some as based on terms and a weekly payment which is achievable for some families to factor into their budget. Post note: I realise i question funding models after saying it’s not the answer 🤦🏼♀️
Interesting article. Hit on a lot of issues in there- highlighting some long standing issues with cost of sport. Would be interested to see this article continued into a proposed solutions piece, and further exploration of the ‘free’ sport discussion. Thanks for sharing Dan
You know that I am in the choir on this one Dan.
Principal & Partner, SGS Economics & Planning Economic evaluation l Impact assessment l Business cases l Feasibility studies l Investment prioritisation
8moHi Dan It's hard to disagree with any of your comments. However, there are benefits to participating in organised sport over un-organised recreational pursuits; although both are clearly better than not participating. Some of the benefits of organised sports include social connection, skills development and club volunteering. And most of these rely on the 'culture' of organised sporting clubs and competitions. Clearly organised sports will need to be more flexible in future in terms of competition formats, sharing of infrastructure, etc. if we are to move towards more sustainable funding of sports.