Dallas Riffle’s Post

The DRM marketing mavens fervently follow changes in technology and customer behavior so you can focus on running your business. There are BIG changes coming to Google Ads and Google Search as it rolls out its AI project called Gemini and our latest blog post covers it all. When you need it, we can help raise your SEM and SEO digital marketing twins to maturity! Read more about these changes: https://lnkd.in/dTDR7tyC #geminiai #googleai #artificialintelligence

Here's some innovative digital terminology to keep you ahead of the curve... The digital marketing landscape is poised for a transformative shift with the roll-out of Google's Search Generative Experience (SGE). This new AI-powered feature is set to revolutionize SEO and PPC advertising by introducing an entirely different type of search results page. As this technology undergoes trials in the US and is slated for deployment within the year, ignoring its implications could be a strategic misstep. WSI Central's latest blog post delves into how SGE will alter our interactions with search engines, significantly enhancing user engagement and driving conversions. This shift presents a mix of opportunities and challenges that marketers need to prepare for now. https://lnkd.in/e6EnG545 #digitalmarketing #seo

How to get your micro business to rank on Google? Unfortunately, there's no quick-win solution when it comes to SEO. As much as Google likes to push its focus on AI and automation, it's quite obvious how much manual manipulation takes place with the old Google algorithms. Why? Because big brands dominate! Google still favors larger, more powerful brands over smaller, independent sites. Unfair I know! However, this doesn’t mean that your business can’t compete, but it does show that identifying and creating your unique brand voice and identity are important for improving organic search rankings. This is why it’s worthwhile investing in brand-building by leveraging holistic marketing practices that focus on your brand message as a whole entity and not just your website. The focus should be on thought leadership about your brand, and creating a lasting online presence through multiple digital platforms. #seo #smallbusiness #google #thoughtleadership #brandidentity

I have been in Digital Marketing for 10 years. Most people think “success” in marketing means high website traffic. And sure, that’s true. But here are 3 unexpected outcomes I ended up experiencing that I value way more: 1. Better engagement 2. Higher ROI 3. Deeper customer insights 🚀📈 #DigitalMarketing #SEO #AI #Marketing #TJCAgency

By now you’ve probably noticed a new section at the top of the Google search engine results flagged as an ✨ AI Overview. Check out what’s going on with Google AI Overviews, plus what it all means for businesses who rely on search marketing and advertising to drive traffic, leads, and sales: https://lnkd.in/ewTgHhjk #google #marketing #PPC #PaidSearch #SEM #SEO

When it comes to AI you can lead, follow, or get out of the way. Let me show you how to best leverage smart technology to drive your business.

Good read on Google AI Overviews.

Looks like I need to change my diet to gain a better lifestyle.😂 I am all for using AI as a tool, but a healthy mixture of AI and personal touch will always perform better. #localiq #AI #marketing #advertising #seo

Ever heard the digital marketing battlefield is oversaturated? That's just static from those who've lost the signal. Let us be clear: when it comes to SEO, it's not about reinventing the wheel—it's about giving it the right spin. 💡 Here's a little proof for the skeptics. Take a look at this graph 📊 (yes, that lovely ascending line). This isn't just a line going up; it's a story of outsmarting the algorithms. A client came to us, their SEO impressions as flat as soda left out overnight 🥤. We fixed their indexing issues (granted, it'll take time because #Google 🐢 ) but you can clearly see the tide turning right in the middle of that graph. A fine tweak here 🛠️, a nudge there 👉, and voilà: we turned indexing woes into SEO wins. 📈 Impressions have already doubled from the previous period. No magic, no guesswork. Just pure strategy, driven by data, executed with precision—typical Bonaparte style. This is what happens when you address the nuts and bolts of SEO rather than chasing after the new shiny tactic of the week. You don't need a revolution—you need a revival. If you wanna fix your SEO problems fast, send us an envoy, and we'll get planning ASAP 👉 https://lnkd.in/dxMXysUk #SEO #DigitalMarketing #CaseStudy #SearchConsole

By now you’ve probably noticed a new section at the top of the Google search engine results flagged as an ✨ AI Overview. Check out what’s going on with Google AI Overviews, plus what it all means for businesses who rely on search marketing and advertising to drive traffic, leads, and sales: https://lnkd.in/ewTgHhjk #google #marketing #PPC #PaidSearch #SEM #SEO