Dale Bertrand’s Post

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CEO, Fire&Spark | AI & SEO Researcher | Evidence-based SEO | Educator | Keynote Speaker

I'm thrilled to be speaking at INBOUND 2024 this week (my 6th year!). And I'll be in the LARGEST breakout room (~2,000 butts in seats). My topic: How Leading Brands Are Preparing for Google's Generative AI Date: Wednesday, Sept 18th 2024 In this session, I'll cover: • Generative AI's impact on SEO and content strategy • Strategies to earn AI mentions and clicks • Optimizing for conversational search • Monitoring customer search behavior in your market • Adapting to the (expected) decline in organic traffic • Developing immunity to zero-click searches The following day, I'm leading a session on a different topic... My topic: Beyond CRO: Convert More Organic Visitors Into Customers Date: Thursday, Sept 19th 2024 In my second session, I'll cover: • Why traditional keyword research falls short • Strategies to target high-intent searchers • Creating content that drives conversions • Crafting CTAs aligned with search intent It will be a fun week! Let me know if you'll be at INBOUND 2024 so we can meet-up.

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Melissa Cronin Anderson

Digital Content Strategist, Author, Entrepreneur

1mo

Your sessions always have some of the most valuable, actionable tips for content marketers. Can’t wait for this year’s! 🔥

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Victoria Lower

Senior Marketing Specialist at IC-Fluid Power, Inc.

1mo

Rated you soo highly on my INBOUND 2023 review, hope they keep listening!! See you on the main stage soon enough!!!

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Brenda L. Vazquez

Digital Marketing Project Manager

1mo

Looking forward to your session! #hubspot #inbound2024

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Brenna Zenaty 👩🏼🏫

Senior Professor | HubSpot Academy

1mo

Looking forward to this!

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Charles L'Heureux

Driving Growth with SEO & CRO at Flexpipe

1mo

Can't wait to learn more again tbis year!!

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Cathy Edison

Managing Director at HDM | VP of Membership WCA | Increasing Brand Awareness and LeadGrowth for #B2B Software and Service Brands | #WMBE for #B2G Companies to Deploy Successful Government Projects

1mo

Well deserved! I became a big fan at Inbound!

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Joe Rando

Founder & CEO @ LifeStarr - the Solopreneur Ecosystem | Co-author of Solopreneur Business for Dummies | Co-host of The Aspiring Solopreneur podcast | Solutions, Not Slogans

1mo

Great session yet again. Thank you Dale, for pointing they way forward.

Andrew Cameron

Host of Wrappy Hour: The Packaging Podcast 🎙️ Digital Marketing Coordinator at Harpak-ULMA Packaging📦

1mo

See you there! Should be a great session🤘

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Nate Griffith

Co-Founder @ Dr. TMS Therapy / Founder @ ptacquisition.com - Healthcare CRM

1mo

Nice job dale :)

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