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📱 From the Snap vs. TikTok showdown to Google's pitch for #DV360, last week's #NewFronts set the stage for social platforms to vie for advertisers' attention. Need a quick overview of all the players in competition? From the individual platforms and their capabilities, formats, ad spend and more, our easy 7-page guide breaks it all down. 💡 https://lnkd.in/eNA_YR4D #SocialMedia #SocialVideo

Understanding engagement metrics and your followers' preferences can help you to craft more impactful content. Check out these Instagram statistics from Hootsuite to help optimize your strategy.

Oh, you're on Instagram? That's crazy cause so are like 2 billion other people! Between platform updates, algorithm changes, and the fact that there are literally billions of people looking to catch your audience's attention, check out these IG stats to help create a stronger game plan when navigating the 'gram. Thread stats, IG ad stats, and more can be found on our blog >>> https://ow.ly/iWlr50QYe8i

Reddit is a gold mine for research for ad creative messaging, and angles yet most marketers sleep on it The biggest mistake I see people make with ad creative research on reddit is not knowing what it is they are looking for There are single posts that can give you an in-depth understanding of your customer in a matter of minutes In this weeks video I break down the ad building blocks and how we find infinite ideas for messaging using Reddit 🔗 Link in first comment to full video

Superbowl Sunday saw TikTok flooded with clips of Travis and Taylor, Usher’s performance, and all the celebrities in attendance. It also saw the surprise launch of the Biden 2024 presidential campaign TikTok account. According to the campaign team, the account aims to ‘meet the voters where they are’, and it can be seen as a response to concerns about the president's age amongst younger voters. However, this might have backfired from the get-go. John Stewart played a clip from the first TikTok on his show, and when it ended, he offered some advice to the campaign’s social team. “Fire everyone,” he deadpanned. “Everyone. How do you go on TikTok and end up looking older?” Ouch. Team Biden is clearly placing high importance on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary. The inner circle if you will. As a huge fan of the TV series The West Wing, I can only imagine the conversations around the TikTok strategy right now. So here are a few lessons on TikTok for the Biden team: 🇺🇸 There is a fine line between genuinely engaging with audiences and being performative. Avoid coming across as scripted or overly rehearsed. Have Biden speak from the heart, sharing beliefs and values. This will help connect with voters on a more personal and relatable level. 🇺🇸 Not all trends will be a good fit. The trend strategy must be tied to the overall objective of connecting with the audience. Trends that feel try hard or not in character will fall flat or even backfire. There is room for experimenting, but content could come back to haunt you. 🇺🇸 Provide value: Instead of solely focusing on self-promotion or political messaging, try to offer something valuable to your audience. This could be informative content about current issues, practical tips for civic engagement, or explaining complex policies in an engaging manner. Show that you genuinely care about educating and helping people understand the issues at hand. 🇺🇸 Engage with creators. Collaborating with channels that can reach your audience will help to broaden appeal. A great example already is the charming Meet Cute NYC TikTok (see below). More of this!   #tiktokstrategy #biden2024 #tiktokmarketing

🛑 Here's your update on the TikTok legislation situation, possible outcomes, and what you should do (no matter which social platform your audience lives on...) ⬇️ I just did an hour long LIVE talking about the latest on the potential TT ban in the US, the power in ownership of your audience instead of just renting them on social media platforms you have no control over. Here's a summer of the 60 LIVE:

New Post: Instagram is copying TikTok, and the strategy is working - https://lnkd.in/gCGY4s6S - When Instagram releases a new feature that is a direct copy of another app, its users fear the worst.In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the "TikTok-ification of Instagram" because it "takes away the type of content people love most about the platform: photos from friends and family, as well as content based on their interests.""And it’s something I’m just about fed up with," Alexander wrote.But the doomsaying rarely lasts forever. Alexander joins the ranks of Kylie Jenner, Kim Kardashian, and a whole host of regular users — including myself — who have fallen into the cycle of hating it when Instagram makes a copycat change and then, after a few months, come around to it. Like it or hate it, Instagram's copycat strategy works — and its dedication to stealing features from other apps is helping to fuel its ability to overtake TikTok. Think of Instagram like Kirby in Super Smash Bros. He's a formidable foe on his own, but it's using his Copy Ability by swallowing his enemies and using their own powers against them that makes him so powerful. Instead of finding and using power ups or prioritizing his abilities, Kirby uses his enemies as his own, personal power ups. Instagram — and other Meta-owned apps — swallow their enemies, take on their features, and use them to win. Instagram used this strategy to remove Snapchat from its list of significant competitors, and TikTok is next.For the first time since 2020, Instagram overtook TikTok in new app downloads in 2023, according to data from market intelligence firm Sensor Tower reported by the Financial Times, making it the most downloaded app in the world. In 2023, Instagram downloads grew 20 percent in comparison to TikTok's 4 percent.This comes after Instagram launched Reels, a TikTok-esque feature that was originally panned by its user base but has now become a mainstay on the app. And it might be the inclusion of Reels that has helped launch the platform back to the top."Instagram has outperformed TikTok in adoption over the past few years, driven by the popularity of its Reels feature along with legacy social media features and functions," Abraham Yousef, a senior insights manager at Sensor Tower, told the Financial Times.Instagram's successful copycat strategy might be the reason it is succeeding, but TikTok is facing a battle at all fronts. President Joe Biden said that if Congress passes the "Protecting Americans from Foreign Adversary Controlled Applications Act" — which would ban TikTok and all other apps based in China, North Korea, Russia, and Iran from U.S. app stores — he'll sign it into law. Lawmakers argue that TikTok user data for U.S. citizens could be accessed by the Chinese state, but TikTok has consistently denied that claim.The legislative push to ban TikTok led to multiple congressional hearings and, just last week

As we navigate the ever-changing terrain of social media and digital culture, it's vital to stay informed about the latest trends and challenges shaping our online interactions. From viral challenges on platforms like TikTok to important discussions surrounding online privacy, misinformation, and digital well-being, the digital frontier offers both opportunities and pitfalls. Let's harness the power of social media for positive impact while safeguarding our digital well-being. Stay up-to-date with the latest #DigitalTrends, and remember to prioritize #OnlineSafety in all your online interactions. #SocialMedia #SocialNetworking #TikTok

This image highlights the contrast between traditional and social media.The microphone symbolizes "Old Media," which refers to conventional platforms like newspapers, radio, and television—static and fixed in their approach. On the other hand, "Social Media" signifies the digital age of communication, characterized by dynamic and interactive platforms such as Facebook, Twitter, and Instagram. The distinction illustrates how media consumption has evolved from one-way communication (old media) to two-way, participatory communication (social media). #OldMediaVsNewMedia #DigitalRevolution #SocialMedia #TraditionalMedia #MediaEvolution #DigitalMarketing #SocialMediaMarketing #ModernCommunication #MediaTransformation#vCodeTechnologies

I'm completely unemotional about which social media platforms are working. If TikTok gets banned, attention will shift to another platform, and I'll start advertising over there. Attention cannot be created or destroyed, only redistributed across different platforms. If the entire internet shut down, attention would go to TV, radio, and physical media like magazines. Don't become fond of 1 particular platform. Just follow the attention. #marketing #socialmedia #ads