Subscription friction and frustration is real! I recently subscribed to ESPN+ (thanks FantasyFootball season!) but couldn’t access the premium articles, even after subscribing. Instead I just kept going in a loop and hitting the paywall even though I had already paid (see video). I found a 3-year-old Reddit thread (https://lnkd.in/e5_H3hHC) describing the exact same issue—still unresolved after all this time! The only fix? Chat support has to step in and manually fix the account. If customers are blocked from accessing what they’ve paid for, they'll cancel because they never manage to fix it or they are so frustrated by the manual process. Subscription experiences need to be as smooth as possible. If customers hit roadblocks like this, it’s not just a one-time frustration—it can lead to lost trust and lost revenue (and in my case lost fantasy football points).
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Subtle foreshadowing (which actually isn't very subtle) is a new trend I've been seeing on TikTok lately. The idea is to have a full video clip, but keep inserting clips of the "main moment" right at the beginning (this is where the fake subtleness comes from). You could do this to be a little vulnerable and show a moment where you made a (funny) mistake, or you could make the trend your own by using it to show a big reveal of your product! Here's an example from Inside The NFL. Link to the audio for this one is in the comments 😁
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Yea, going through some old videos and came across the work we did for MSNBC back in 2007. Championed by SS+K, Catherine Captain, Sam Mazur, Amit Meredith, Matt Ferrin, Joe Kessler and a whole of other folks, we had a great time reimagining what the #cinema experience could be. This is the kind of creativity that the team here at the Unified Brand Experience Lab can bring to you. We're excited to help our clients reimagine their experiences, whether it's bringing new #PaymentTech and #AI to #retail; working with brands to help them turn their physical stores into captivating #3rdPlaces; helping to developing engaging #AR experiences and exploring all of the #emergingtechnologies that will impact the brand experiences we have every day, we're ready to help. Come see us in Jersey City to explore all we have to offer. One of the reviews we got was from a website back then called Webwalker and here's what they said about it: "Instead watching the cheesy slide show or lame trivia questions that normally bore one to tears at the beginning of a movie experience, this game aims to get people more involved by controlling the paddle in a game of breakout by the audience’s collective movement. The game is basically a breakout style game where the audience sways back and forth to control the movement of the paddle. Each time brick is hit, a headline from MSNBC drops. The concept, technology and implementation were a partnership between The Experience Lab and SS K for their MSNBC client. I love this idea on two levels: 1. The novelty of the concept makes it advertising worth participating in. 2. It ups the ante for a stale media environment (the pre-preview theatre experience) and gives people something to do and a way to have fun collectively." You can read more about what we did back then following the link in the first comment.
NewsBreaker Live
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🚀 YouTube is rolling out a new “Hype” button to help boost small channels! 🎉 Soon, you’ll be able to click the Hype button under videos to launch them into the top 100 most hyped vids. 🔥 Just a heads up—viewers can only click it 3 times a week! This feature is for videos posted within the last week on channels with fewer than 500k subs. Let’s get hyped! 💥👀 #YouTubeHype #CreatorsUnite [[Read more here]](https://lnkd.in/gKZ4yNHN)
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Why are commercials so effective at making us buy things? Find out the mesmerizing tactics advertisers use, rooted in Franz Anton Mesmer’s ideas! Check out the full episode at the link below: https://lnkd.in/gwB-mGhs #STEMEducation #STEM
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Just last night, I used "connection = currency," a phrase I'm learning in this digital marketing course, to propel my comedy set into awesomeland. There's so much to learn! If you're interested, please put "blueprint" in the comments, or just watch a video of my front yard: #DigitalMarketing #DigitalMarketingForBeginners #DigitalMarketing2024 #WorkFromHome #MakeMoneyOnline #HomeschoolingSolutions #LovingMyCreativity #FamilySolutions #LoseYourJobFindYourPassion #ComicMomLife
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Everywhere I go, I see this ad. And here are 4 things that make it so special: 1. Social proof: → Numbers give credibility and boost interest. 2. Risk-free: → Money-Back Guarantee label offers to try the product with zero risk. 3. Dramatic visuals: → They catch attention and make the viewer stop scrolling. 4. "Us vs Them": → Highlights the advantages of the product compared to a more popular but less healthy option.
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So, this is going to upset a lot of you! Especially on Facebook and Instagram I want to talk about what’s going on in the media, specifically with the riots, because there is a lesson to be learned from this. But before I go in, as always if you are watching live, drop the word live in the comment section and if you are watching this at a later date drop the word replay.
You Have Fallen Into Their Trap Again Haven’t You?
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Boost your enterprise's credibility in the tech sphere. TWiT.tv is your direct line in exceeding your advertising ROI. Let's talk: [email protected]
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Introducing Newline Cast Wireless Casting! Transform any space into a dynamic hub for sharing ideas effortlessly. No more tangled wires, just smooth presentations, interactive brainstorming, and engaging discussions. https://hubs.ly/Q02z3MV50 #NewlineCast #WirelessCasting
Newline Cast
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Fast? Cheap? Good? You get to choose two. Some #marketing, #advertising agencies or corporations are choosing fast and cheap by using AI to generate some of their online and TV advertising, and it's falling flat with consumers. People are all right with computer-generated polar bears, but not people. Is it going to hurt the brand presence of top brands? Most likely not, as they already have a loyal base of consumers. But people relate to people, not computer-generated versions of themselves.
Coca-Cola's AI-generated TV holiday ad falls flat with consumers
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Senior Principal Product Manager - AI/ML & Growth at LinkedIn | Ex. Deutsche Bank, Harvard
3moIf/when this gets fixed, I'd LOVE to see the A/B test results! For Espn+ subscribers who sign up via the upsells on Premium Content, 50% of them (Group A) get the fix immediately, the other 50% (Group B) have to still find out that they need to chat an agent and manually fix it. Group A has such a better experience, that I strongly believe their retention (survival rates / renewal rates) will be much higher.