Cuffe & Taylor’s Post

Here’s a few reasons why artists and producers consult with me. I'm an award winning multi platinum producer with 38 successful years of experience in the music industry.  I’ve also consulted over 400 artists and producers.  I offer my clients strategic advice, artist and music producer development tips, connect them with other vetted industry professionals. In a nutshell, I help my clients successfully navigate the ever changing landscape of the music industry. Here’s a few more ways I assist my clients: Major Distribution: I facilitate major distribution for clients that qualify. Networking: I connect my clients with other musicians, producers, and other vetted industry professionals. I teach my clients how to build and maintain connections with industry professionals, which could be beneficial to their success. Marketing: I help my clients stand out from the competition and connect with their target audience, which can be crucial for long-term success.

Hi dear professionals , i know you have been meet tons of message flows when you open your linkedin page or maybe lots of you already give your stand to the data and have a code even your linkedin profil turns into metaverse dimension which control the decision action to filter which contents would be related to your reality.. but i think this content which if feded from Coca-Cola İçecek already and have a sign of Dear Hakan Turkkusu and probably has an effect to influence and be useful for your organization' and their linkedin image' data' need ones.. who knows ;) Pop up question -  if you consume a time and meet those message flow , what could be a reason to not consume the Medium.com base article ?   marketing style  discourse style  Your wrong channel ..  Hey you! if you still here this means you need to go this way.  bon appétit!

Marketing Tips to make a Difference

The world of global ambassadorial roles—partnering an artist, athlete, or public figure with a brand—raises an important question: does it actually work? Will Dyson achieve the response they’re hoping for? Kudos to Raye for securing a deal, but from a campaign perspective, aren’t we now in the age of hyper-personalization and human connection? Thoughts? Broad appeal often leads to local disconnect. While an ambassador may be well-known globally, their relevance in specific markets can fall flat. It’s all about the buzz right now, but how likely is it that we’ll see sustained engagement from this partnership? Consumer trust is lacking. Does this feel like an authentic, meaningful interaction, or just another celebrity endorsement? Some further reading Forbes - The Power of Localized Marketing Harvard Business Review - Do Celebrity Endorsements Still Work? Marketing Dive - Why Authenticity Is the Key to Brand Loyalty Original link: https://lnkd.in/eJtQv5nA

Picture 2 different musicians. One focuses mostly on music and the other focuses mostly on marketing. Let’s see who's more successful (and why): Both artists are talented. They’ve been making music since they were little and want to go full-time with it. But one artist becomes 10x more successful than the other for one reason. Can you guess what it is? Marketing. Think about it. If you spend 95% of your time making music and almost no time promoting it… No one will know you exist. But on the other hand? The artist who spends most of their time marketing will be the one who’s heard. They’ll have: - 1,000 True Fans - Better opportunities - More money in the bank Remember: It’s not because one artist was 10x more talented than the other. It's just that marketing matters. Talent only gets you so far. If you want to maximize your potential as a musician, you MUST have guidance. Someone who understands strategy. At the end of the day, we all want our hard work to be listened to and appreciated. Not to mention monetisation. A few things you can do to succeed: - Study business and marketing - Take advantage of social platforms - Use an email list to own your audience These 3 things alone will help you build your brand as an artist (and make money). There’s no better time to start than today.

Sometimes great talents can be overlooked just because they are not comfortable with being the centre of attention. Our latest article looks into the world of the shy singer, but the insights apply broadly to anyone building a personal or professional brand while staying true to their reserved nature. In a world where flashy, high-energy promotion is the norm, it can seem like quieter individuals don't stand a chance. But marketing doesn't have to be scary or generic. There are powerful, understated strategies that align perfectly with a more introverted approach—proving that being comfortable and authentic in your promotional efforts is not only possible, it's also incredibly effective. 🌟 Explore our article to learn how shy individuals can craft a strong brand without overstepping their boundaries and feel free to reach out to me for further information on the topic. Embrace marketing techniques that resonate with your personality and watch your brand thrive on authenticity. #personalbrand #marketing #IntrovertStrengths #AuthenticMarketing

We just audited one of the biggest music artists in the world. So big they have 80 million subscribers across their properties. (here is what I learned) 1. Traffic It's shocking how much traffic they get to their music and ticket tours. But other sites like apparel and collabs are radio silent. 2. Marketing prowess of internal owned products The artist and music label are obviously good marketers. They are amazing at organic. But their in-house ads and email are the worst I've probably ever seen. For an artist this size, they're barely doing $20k/mo from apparel and collab sales. Their team is stretched so thin it's limping along. 3. Curse of being known for 1 thing. When you are known so widely for 1 thing just making a product does not mean it'll just sell. You have to still promote it. That's what wrong here. The artist just put products out in the world without pushing it themselves. I've seen this before with a major league soccer player we worked with. Goes to show all of you. Even some of the biggest names in the world desperately need assassin level marketers. They don't have it figured out. Which means you could go in there and dominate.

How the Edinburgh Fringe does marketing – and why start-ups should take note 📝 As an Edinburgh local, I’ve been going to shows in the Edinburgh Fringe my entire life. I even worked it for two summers (if you want a crash course in dealing with customers, I recommend 5 weeks in a portakabin Box Office) If you've not experienced it before, here's what you need to know: 🎭 Arts, comedy and music festivals that run for the month of August 🎭 260+ venues hosted across the city 🎭 51,000+ performances over the month 🎭 3 million+ tourists arriving to the city So how do you funnel millions of people towards shows and events that interest them, when those shows cover everything from comedy, to politics, to improv, to drama, to music? While I’ve seen the marketing for the Fringe change over the years, two channels have stood the test of time: 💬 Word of Mouth 🏙 Out of home While I’m sure digital marketing has become more prevalent, I have never been to a show a friend or family member hasn't recommended, or that I wasn't physically handed a leaflet for or bombarded with posters about. And in my opinion, digital marketing will never beat these channels for the Fringe. Why? 👎 Good luck trying to categorise these shows, Meta. I once saw a one-woman show in which she ate a lettuce like an apple and drew lipstick on a baby doll. These shows don't fit into your interest categories. 👎 Who has time to scroll through 3000 shows on a website, read about them, and decide to book without getting overwhelmed? 👎 So little of experiencing the Fringe involves planning ahead. It's about what's on nearby to where you are in the next hour. But still, these 51,000 performances fill hundreds of seats every day for a month. So, what can start-ups struggling to reach their target audience take from this? 🚀 Be physically present where they are, through your team and your advertising. You need to show up. 🚀 It's not always about convincing them that you're the perfect product for them, you just need to drive enough interest for them to take a punt. 🚀 Don't sleep on encouraging Word of Mouth. Give them something they want to talk about, whether that's the unboxing experience, a personal touch or unexpected gift. That said, the Fringe starts this week! Hit me up with any recommendations 👀

I love being a marketer. Want to know why? Because every day I get to play in an orchestra… 🎵 One where success hinges on collaboration and a deep understanding of how the individual components contribute to the whole. 🎵 Where diverse roles and components add colour or texture to the music, increase the intensity or support the overall harmony. 🎵 Where attention to detail and precision is paramount, and the orchestra needs to continually test and learn; adjusting their harmony to the acoustics in the room, or the audience they’re playing for. And just like an orchestra, when you get it right, when everyone is contributing to a cohesive, memorable performance…that’s when marketing has the power to deeply connect with its audience to deliver real moments of impact. #lovemycareer #marketing

I have learned so much over the past year doing marketing management for several really cool music artists. The teachers of trial and error have helped me develop a good process for handling promotion using many different tools. Learn more here https://loom.ly/9-grnnw 2024 will likely see me pivoting even more as the market changes and I refine my genius zone of work. If you're passionate about music and creating, I hope we can stay connected in some way! #ArtistMarketing #ContentCreation #TargetedMarketing #MusicPromotion