Crissy Saunders’ Post

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CEO at CS2 I GTM Operations For B2B SaaS

Something so simple could be wreaking havoc on your reporting, sales process, and systems integrations. That thing? Duplicates. 👩🏽👩🏽👩🏽 Specifically leads/contacts. Duplicates can dilute attribution data. Duplicates can inflate funnel data. Duplicates can impact overal engagement tracking/scoring/prioritization. Duplicates can impact email deliverability and reporting. (and create a bad customer experience) Duplicates can impact system integrations and cause errors. They are like termites. 🐜 "Small" issue that can easily go unnoticed. But makes a very very big impact on your foundation and worsens when not dealt with properly.

Stuart Balcombe

Building ConnectedGTM | Step-by-step GTM playbooks for busy HubSpot admins

1w

1000% agree! How do you all typically manage duplicates in HubSpot? Curious your take on standard tools vs a point solution like Koalify

Duplicates are the absolute worst. If you're going to create them intentionally, you better have a damn good reason why you're doing it. Otherwise, you're just creating a mess for yourself.

Sara McNamara

Award-winning Director of Revenue Operations. Alum: Salesforce Marketing Champion, Marketo Fearless50, LeanData OpsStar of the Year 🏆 Sharing everything I learn here + newsletter + course. ex-Cloudera, Slack, Salesforce

1w

Just commenting to say that I'm obsessed with the work y'all have been doing on your YouTube channel!

Lauren Aquilino 💕

CEO, Founder @ EMMIE | cohost of the Pretty Funny Business podcast

1w

If there was a Dr. Duplicate Merger on YouTube I would watch that alllll dayyyyy

Erin W.

Production-Grade Data Pipeline Orchestration | Operational Excellence

1w

Lead status = Unqualified | Reason = Duplicate 😫 This should be illegal. Just sayin’

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Jacek Materna

CEO at Full Circle Insights | Helping Marketers Accelerate Revenue with Data-Driven Marketing Attribution in Salesforce

1w

See so many great companies out there with this!

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Lucas S.

FREE $100K GUIDE IN PROFILE! 💰📈

1w

Crissy Saunders, such an important reminder about the hidden dangers of duplicates.

Sara Storm

Hey, I’m Sara — the accelerator your SaaS needs. I don’t do hand-holding; I get fast, real results. Let’s fix that pipeline, increase ACVs, improve win rates, and grow. I am rarely wrong 🤟🏼

4d

Oh god yes 😩 The worst is when sales teams waste time working the same accounts from different angles without knowing it. Nothing kills your win rate faster than multiple reps accidentally competing against each other for the same deal! And don't get me started on the revenue impact when your ACV calculations are off because of duplicate accounts inflating your numbers... Clean data = clean forecasting.

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Taylor Nill, MBA

Revenue Operations Leader | GTM Strategy & Execution | Implemented GTM systems and processes that led to 8x revenue growth and Series A funding

1w

What’s the best way to handle this in SFDC? Is it through a flow? Both to stop as many duplicates from happening, and merging those that exist?

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João Dobbin

Business Systems & Revenue Operations

1w

For people in HubSpot, I can't recommend Koalify 🐨 enough. Simple and effective.

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