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Analytics candidates often ask me, "Should I specialise or not?" While there's no one-size-fits-all answer, one area with surging demand I believe you should consider is... 🥁 digital analytics. Why is that? 🤔 New privacy regulations and the end of third-party cookies are changing marketing strategies. Companies now need analytics experts who can help them navigate this shift. What should you focus on if you want to specialise in digital analytics: 🔺 First-Party Data Rules. You can build expertise in collecting, managing, and using customer data is a major competitive advantage. 🔺 Customer Journey! Understanding customer journeys, consent-based tracking, and how to tie data to business goals will put you ahead of the pack.  🔺 Event-Based Analytics: Mastering tools that track user behaviour, not just cookies, is where the future is headed. 🔺 Advertising attribution: supporting marketers understand where customers are coming from and how they're performing is paramount. Do you want to take the next step in your digital analytics career? Are you a marketer or analytics professional looking for an expert in this field? Happy to support with your digital analytics needs 🙌 #DigitalAnalytics #AnalyticsRecruitment #AnalyticsCareer

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀.......𝗪𝗵𝘆 𝗘𝘃𝗲𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗡𝗲𝗲𝗱𝘀 𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁! ➽ Surprisingly, major corporations often fail to do the basics of Web Analytics & Tracking. But without taking advantage of those useful Marketing Metrics, there’s nothing to back up the success or failure of a campaign. ❌ Most of the company's marketing team manages this section but they are not properly skilled in this section. That's why the company misses a lot of data. If the marketing team hires a skilled Web Analyst for this project, it will increase by 3%-5% conversion rates. ➽ Analytics are essential in understanding what resonates with an audience, and what doesn’t. It informs future choices and provides a solid foundation to build KPIs and business strategies. #WebAnalytics #CRO #DataDrivenMarketing

😓 Facing pressure from higher-ups for more insightful data? It's frustrating, right?! So, you’ve considered hiring a web analytics specialist. It sounds like the perfect solution, but then comes the hard part: how do you determine the expertise and suitability? It's a daunting task, and making the wrong choice can lead to even more frustration. Here’s a key trait to look for: 🧠 A methodical mindset. This means focusing on process over quick-win tactics. An analyst who prioritises organising your data effectively will achieve sustainable, long-term results. Their approach should be systematic, leaving little room for guesswork. This ensures that decisions are based on clear, actionable information. Identifying this trait in a candidate isn't easy - but it’s one of the 10 crucial qualities to think about when you're weighing your options. 💡 And as a GA consultant, I've identified and defined these 10 essential qualities. They range from data handling skills to excellent communication, all crucial for fostering a smart decision-making culture. So, if you're ready to find a web analyst who can deliver, click the link in the comments to read more.👇 🎗️ Follow me for #GoogleAnalytics strategies that grow your Content Engagement, Conversions, and Loyalty with governance, not gimmicks. #WebAnalytics #DigitalMarketing Marketing #GA4

Calling all creative minds and data enthusiasts! The world of digital marketing offers a variety of roles to fuel your passion. Learn more about the diverse teams that make online campaigns thrive! #marketingagency #socialmediamarketingspecialist #freeresources #seospecialist #jointheteam #marketingstrategy #BoostYourVisibility #DigitalMarketingCareers #MarketingJobs #GrowYourTeam #DigitalMarketingJobs #MarketingProfessionals #CareerGoals #B2BMarketing #SocialMediaPro #ContentMarketingGuru #SEOExpert #DataDrivenMarketing #nancy 😀

Take a look at one of our latest roles! Digital Analytics Manager, $125,000/yr - $140,000/yr - #NewYork. Harnham is partnered with an Agile Marketing Agency on the East Coast of The US looking to add a Digital Analytics Manager to their already established marketing analytics function. To find out more, please visit the link below ⤵ #digital #marketing #datajobs #data

Role of a Data Analyst in E-commerce: A data analyst in e-commerce plays a pivotal role in driving business growth and decision-making. By leveraging data-driven insights, they help businesses understand customer behavior, optimize marketing strategies, improve product offerings, and enhance operational efficiency. Responsibilities of an E-commerce Data Analyst: * Data collation and Cleaning : Gathering data from various sources such as website analytics, CRM system, and marketing platforms, and ensuring its accuracy and consistency. * Data Analysis and Interpretation : Using statistical methods and data visualization tools to uncover trends, patterns, and correlation within data. * Customer Segmentation: Analyzing customer data to identify distinct customer segments based on demographics, purchasing behavior, and other relevant factors. This information helps tailor marketing campaigns and product recommendations. * Sales Analysis: Tracking sales trends, identifying peak sales periods, and analyzing the performance of different product categories. This data helps optimize inventory management and pricing strategies. * Marketing Performance Evaluation: Measuring the effectiveness of marketing campaigns across various channels (e.g., email, social media, paid advertising). By analyzing key metrics like click-through rates, conversion rates, and return on investment, data analysts help optimize marketing spend. * Product Performance Analysis: Evaluating the performance of individual products based on sales, customer reviews, and website traffic. This data helps identify underperforming products, identify opportunities for product improvements, and inform product development decisions. * Website Analytics: Analyzing website traffic data to understand user behavior, identify bottlenecks, and optimize the user experience. This includes tracking metrics like bounce rates, time on site, and conversion funnels. * Inventory Management: Using data to optimize inventory levels, prevent stockouts, and minimize excess inventory costs. This involves analyzing historical sales data, forecasting demand, and considering factors like seasonality and. #ecommerce #ecommercebusiness #ecommercemarketing #ecommercegrowth #freelancer #freelance #freelancing #ecommercesale #boostsalesonline #increasesale

So much of where I am today came from small, insignificant (at the time) decisions that, together, tell the story of my career. I’ve been in B2B marketing for 18 years - but this was never my plan. Here are 10 of those decisions that ended up being big catalysts for where I am today. 1 - Failed at computer science in college and switched my focus to business 2 - Joined the Marine Corps reserves for the GI bill after realizing I didn’t have a way to pay for college and didn’t want my mom to go into debt 3 - Met my wife and after 2 months of dating had a child on the way at 24 years old - kept me from moving to Vegas to be a resident DJ (yes, there’s an entire story behind this) 4 - Aspired to be a consultant, got offered to do a “website analytics” project with Expedia - had no idea what that was but was good with data. Got to learn from the guy who built Expedia’s homegrown platform. 5 - Spent years being a web analytics expert working with the major vendors like Webtrends and Omniture 6 - Moved my family down to Portland for a marketing data sciences job - after 1.5 years needed a way to move back to Seattle and got referred for a job as Director of Marketing Operations at Getty Images 7 - Joined Tableau as VP of Marketing Operations. Subsequently got fired 1.5 years later in a blindside political move - which started a full year of high anxiety and high blood pressure. 8 - Joined Metadata at the beginning of the pandemic - the riskiest decision in my career - leaving the security of large companies. Decided as a hedge, to grow my LinkedIn following in case it didn’t work out. 9 - Focused on my mental and physical health and built true confidence in myself that comes from the inside, not based on what people think of me. 10 - Started my own fractional CMO practice, expanding my knowledge and experience by getting to work with several companies at the same time. Career and life decisions are incredibly hard and often there’s no clear right or wrong. But here’s the way I think about them: I’m going to try and make the best decision I can possibly make, and then once I make that decision, I’m going to do everything I can to make that the right one :).

Why hire an analytics consultant if you already have a marketing agency? I get asked this a lot with potential clients. Marketing agencies often get tunnel vision in their areas of expertise. This is great for specific tactics but not for overall business impact. Relying on a marketing agency alone means: - There’s potential for bias in optimization recommendations - A lack of understanding of gaps between functions - Inefficient allocation of marketing budget All of the above = less ROI. When we are hired to support a marketing agency, it’s a marginal added cost. But we provide: Visibility and validation of what you’re already doing well →So clients can further enhance the most effective marketing efforts. Detailed analysis of how marketing interactions work together →So decisions are made based on the business impact, not specific channels. Clear and actionable reporting based on data from all marketing channels. →So clients can allocate their budgets more effectively. It’s a marginal additional cost for a big impact. Data analysts will ensure you can do what you do well even better. And find areas for improvement to make better decisions. - - - PS - We help turn digital data into impactful actions. Learn more at marketlytics.com

* SEEKING RETAIL INDUSTRY SENIOR CONSULTANT at GrowByData *. 👉 Please DM me if interested. Appreciate your referral. 🙏 We are seeking an omni-channel retail industry senior expert to advise us on our go to market strategy. The consultant can 👇 - 1. Understand top challenges in digital marketing that VPs and CMOs at omni-channel retail firms with over $50 million in annual revenue face. 2. Build insights to help marketing executives solve these problems. 3. Create and articulate the solution story. 4. Craft the marketing and sales strategy to sell and grow into large accounts. Executives who enjoy crafting strategy and building new solutions for retail will enjoy this. Please DM me 👈 and share. Pls feel free to email [email protected]. GrowByData enables marketing leaders at large B2C brands and agencies drive marketing strategy, brand protection and online market share growth with data-driven, leading-edge marketing intelligence and strategic consulting. Today we support leading marketing agencies and their large brand clients. Thank You. #marketingjobs #marketingstrategy #salesstrategy #b2cstrategy #strategyjobs #retailconsulting #gotomarketstrategy #growbydata #consultingjobs #searchmarketingjobs #retailstrategy #omnichannelretail #omnichannelmarketing