CRO Commander’s Post

𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: 𝙏𝙝𝙚 𝙈𝙖𝙣𝙪𝙖𝙡 𝙈𝙤𝙙𝙚 𝙈𝙞𝙨𝙖𝙙𝙫𝙚𝙣𝙩𝙪𝙧𝙚𝙨 From my experience, steer clear of digital marketers who view digital marketing solely as a mechanical process. Understanding consumer behavior, the purchase process, and the specific product or service being advertised influences every decision made in setting up adverts or even creating content. Let me share my experience with you. I own a digital marketing company called Royalex Digital, and for a while, we engaged in many marketing activities to attract clients with minimal effort until I began questioning what I was missing. That's when I started examining the purchase process, and I found something interesting. Our services cater to a high-end clientele, requiring thorough information before a purchase decision, unlike impulse buys like fruits from a street vendor... What would you even be thinking about fruits? Lol Upon closer examination, I noticed we were not providing enough information in our marketing efforts, which we quickly rectified. However, this adjustment didn't yield the expected results. Continuing to analyze the situation, I finally identified our shortcomings. This approach can even apply to non-service businesses. We were generating leads through both organic and paid marketing activities, but when these leads didn't convert, we either forgot about them or retained only a few that seemed convincing enough. This was a flawed approach because the mere fact that someone showed interest but didn't purchase indicates potential future need for the service. When I realized this, I revamped our entire marketing process. Instead of simply collecting information from leads, we added a step to encourage them to join our exclusive platform, where we share free resources and offers. This proved to be a game-changer. Once they joined the platform, we had their full attention and could not only stay top-of-mind but also build relationships with them, even if they hadn't made a purchase. Through this process, we continued nurturing leads, with some converting after a year or two. Imagine if we had abandoned them; we would have lost them to competitors. Additionally, some ended up purchasing a different service from what initially interested them. Digital marketing's effectiveness relies on understanding marketing principles, especially when dealing with diverse products and businesses. When clients approach us for digital marketing services, whether it's Google Ads or social media ads like Facebook Ads, I ensure they understand the purchase process. Often, they are surprised by the untapped possibilities and opportunities they previously overlooked. Remember, not everything that works for one business will work for yours. Let's discuss this further another day. I hope you gained some insight. let's me have your thoughts and experience #webdesigner #digitalvisibility #digitalmarketing #entrepreneurship #royalexdigital #online

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Navigating the marketing landscape in 2024 requires a solid grasp of both digital marketing and traditional marketing strategies. While digital marketing encompasses online ads, social media, PPC advertising, and email campaigns, traditional marketing relies on print ads, billboards, direct mail, and other offline methods. #DigitalMarketing #LoungeLizard #SocialMedia #PPC

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How to Structure PPC Campaigns for Better Organization and ROI Establishing clear goals and objectives is the cornerstone of any successful digital marketing campaign. Without a well-defined purpose, efforts can become scattered and ineffective, leading to wasted resources and missed opportunities. Go... https://lnkd.in/dE9Se2Vs

How to Align PPC Campaigns with Overall Marketing Objectives In the realm of digital marketing, establishing a clear understanding of overall marketing objectives is paramount. These objectives serve as the foundation upon which all marketing strategies, including Pay-Per-Click (PPC) campaigns, are ... https://lnkd.in/dJzTBzCE

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