Cristina Forlani’s Post

Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands. The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. Download the full report now:

Today at We Are Social we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands. The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. Download the full report here: https://lnkd.in/gMz5VPXu

Today at We Are Social we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands. ✨ The report focuses on the 5 trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱 Download the full report now: https://lnkd.in/gD3VmXuv

Today at We Are Social we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the five trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now!

Today we’ve launched ‘Next Gen Influence’, our new report examining trends impacting the creator landscape, and what these mean for brands.✨ The report focuses on the 5 trends defining the creator landscape, as well as highlighting some breakthrough creators who represent the trends and are growing quickly across social. 📱🔥 Download the full report now: https://lnkd.in/eee_CsHf

It here 🤩 The Next Gen Influence - a report that explores five key trends shaping the creator landscape and what they mean for brands. It also spotlights standout creators like @froomes and @tedstethics, who are quickly gaining traction across social channels. Download the full report now: https://lnkd.in/g9_XV9mZ and/or tune in to our LI Live on 24 Sept when I'll be talking to our global Head of Research & Insight, Paul Greenwood, about the report. https://lnkd.in/g5WZccd8 #InfluencerMarketing #CreatorEconomy #WeAreSocial

Serve original, not disingenuous. Sounds obvious but Gen Z and A see “inspiration and discovery as foundational to their experience and core to who they are,” says Ben Harms of Archrival. “The challenge is delivering that inspiration to them in the right ways at the right moments.” It’s a question that creators and IP owners grapple with daily, how do we effectively engage young audiences and motivate them to explore more of our content? In a sea of seemingly endless choice 71% of Gen Z seek new content but they’re cynical and their finely-honed relevance filter is set to max. But rather than being overwhelmed and disengaging entirely - which is what many older generations feel - Gen Z are happy to dig around to find the gold nuggets in the dirt. They want to uncover valuable content amidst the abundance of cookie cutter options. So, a big challenge for content discovery lies in us finding ways to deliver inspiration at the right moments and in the right formats and at the right time. The Vogue Business article about how Gen Z broke the funnel is in comments.

Hey LinkedIn fam! 🌐 Let's talk about a little thing called social proofing and how it's shaping our choices, one recommendation at a time! 🗣️ Did you know that a staggering 77% of consumers are more likely to buy a product if their friends give it the thumbs up? That's the power of word-of-mouth for you, blending authenticity with credibility in a way that even the slickest ad campaigns can't match. Check out this insightful piece from Nielsen for more on that: https://lnkd.in/em_44b7Z And then there's the halo effect – our brain's shortcut to assuming that because we love one product from a brand, their next offer is just as fabulous. It's like assuming every track on an artist's album is a hit because the single was fire! The Decision Lab breaks it down beautifully here: https://lnkd.in/ewvXDS4A So, next time you're raving about your latest find or deciding whether to trust a brand's new launch, remember the psychological titans at play behind the scenes. Social proofing isn't just influencing our purchases; it's defining them. 🛍️💡 #socialproofing #consumerbehavior #marketingmagic #haloeffect

TL;DR: What worked in 2005 won't work now. Share your expertise ON THE PLATFORMS and let people engage with your knowledge, insights, and stories on the platforms. When they're ready, they'll dig deeper.

Without understanding your audience, the rest of your marketing, visual identity and strategy will be wasted. How frustrating is this?! Even the best products and services fail sometimes because they take the time know their audience. Explore some of our tips in this latest article.