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Vice President, Research Director, Forrester Decisions for Go-to-Market Operations

B2B marketers and sellers are often so mired in internal processes that they lose sight of (what should be) their aim: to deliver value to buyers and customers. Principal Analysts Amy Hawthorne and Rick Bradberry describe a better way to operate on this week’s Forrester podcast before their keynote session on the topic at #ForrB2BSummit North America.

Why It’s Time To Transform Your B2B Revenue Process

Why It’s Time To Transform Your B2B Revenue Process

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