Vice President, Research Director, Forrester Decisions for Go-to-Market Operations
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
GenAI is changing every step of the business buying process. This week on What It Means, Forrester Principal Analyst John Buten explains how B2B marketers and sellers can keep pace.
