Creator Economy NYC’s Post

This is an underrated skill that I’ve been relentlessly developing within my career in 2024: Being able to effortlessly craft stories ✍️ I used to think that hard FACTS & LOGIC are what drive success in business. But I realised none of these matter as human decisions are 90% EMOTION. Best way to spike emotion? STORIES. Stories invoke emotion and even spike dopamine as humans love narratives with a start and finish. That’s why I’ve nailed an amazing story on every onboarding call for why Huzzle Future Leaders is the coolest community in London🇬🇧😊 Still don’t believe me? Think of the best: * Companies * Movements * Communities * Products * Sales pitches * Content creators They ALL craft phenomenal stories. You never know. The skill of storytelling might just transform your career trajectory. Try it out 🚀

Moments like these are very special It’s a great feeling when you bump into someone who has seen you entire journey on social media! But when I started I never thought I could reach where I have reached It was all about the mission and continue to be for the mission. When you become selfless, life becomes limitless! Would you like to quit your job and build business around passion? Leave a comment below or DM me!

Last week I was talking with someone in advertising and I thought 'that was me'. It was someone who couldn't see where to go next and oh could I relate. At 40 I was sitting in that same black office chair, looking 15 years down the track, imagining my career — and it was not in that industry. I couldn’t see much grey hair in advertising except at the top (I don’t mean top of the head). And I was losing interest in doing work that had no real impact. The thing is, knowing what you don’t want to do is not enough. You need to know what you’re moving towards, not just what you’re running away from. Otherwise, you’ll end up running on the spot like I did. You HAVE to be able to see other possibilities, and it’s difficult to get yourself to that point if you’re just ‘thinking about it’. But when you’re exploring > new information > new ideas > new experiences > new connections You'll begin to see new possibilities for yourself. And they might be vague, fuzzy ideas. You might second guess them. And feel excited. And then terrified. And then uncertain and then sure. All in a day. But the more (right) steps you take, the clearer you’ll get. The fuzziness will fade and the clarity will come. The trick is to get started and then figure it out as you go 🚀

There are so many reasons why I’m choosing the career path as a sideline reporter, but here are some stand outs! ⭐️First, being obvious. I LOVE telling the stories of athletes. Everyone knows their stats, can watch them play. But what do you know about them off the court, field, game? ⭐️Being an athlete at UCF gave me the gratitude to understand what it is like being a student athlete. The grit it takes to reach that level of athletics and pursue academics and want something greater for yourself. Making me understand the shoes athletes are in and what they may be going through. ⭐️I love working with athletes. They are self driven, self accomplished, eager individuals chasing a dream, a vision. ⭐️ There is nothing more fulfilling than getting to know an athletes story, the teams dynamic and then watching them play on game day knowing some of struggles, stories, and fun times that went into the day of. Then having the opportunity to tell the athletes story on air so that an audience can watch, listen to a story beyond the play and then capturing the post game interview excitement!

𝐁𝐚𝐜𝐤 𝐭𝐡𝐞𝐧, 𝐈 𝐜𝐨𝐮𝐥𝐝𝐧’𝐭 𝐬𝐚𝐲 𝐧𝐨. Every request, every last-minute task, every “favor” at work—I’d drop everything to make it happen. I thought this was the way to move up the ladder. I thought being a people pleaser made me dependable—a way to get promoted. It was exhausting-- let alone felt taken for granted. Then I caught up with an old friend, and this friend of mine I could say an extreme introvert. Yet, there he was, working from home, earning comfortably, and living on his terms. No boss breathing down his neck. No one undermining him. That's when it hit me... “𝑊ℎ𝑦 𝑎𝑚 𝐼 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑠𝑜 ℎ𝑎𝑟𝑑 𝑓𝑜𝑟 𝑜𝑡ℎ𝑒𝑟𝑠, 𝑠𝑎𝑐𝑟𝑖𝑓𝑖𝑐𝑖𝑛𝑔 𝑚𝑦 𝑜𝑤𝑛 𝑔𝑟𝑜𝑤𝑡ℎ?” So, I made the hardest decision of my life. With the full support of my partner, I left the corporate grind, said no to people-pleasing, and started saying yes to myself. Fast forward to now: I help e-commerce brands like yours build email strategies that deliver.  Strategies that entertain, engage, and feel authentic—turning followers into loyal buyers. "𝗦𝗮𝘆𝗶𝗻𝗴 𝗻𝗼 𝘁𝗼 𝗼𝘁𝗵𝗲𝗿𝘀 𝗶𝘀 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘄𝗮𝘆 𝘁𝗼 𝘀𝗮𝘆 𝘆𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳." If you’ve been there (or are still there), know this: 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗹𝗲𝗮𝗽—𝗮𝗻𝗱 𝗜’𝗺 𝗰𝗵𝗲𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 𝗼𝗻. Let’s rewrite your story. Together. P.S. Still a recovering people-pleaser. 😅

Couldn’t agree more with Evan’s insights on the evolving landscape of media careers. In a time of constant change, it's more important than ever to take control of our own path. Evan breaks down exactly how we can navigate these shifts and create a future where we steer the course. Check it out for a dose of real talk and career inspiration. #mediaapocalyse #evanshapiro #careeradvice

Rachel Ziegler’s fiery comments about Donald Trump and her Snow White role have everyone talking! 🎭🔥 It’s proof that controversy doesn’t just make headlines, it can shape opportunities. 💡 Controversy can be a career killer or a golden opportunity if you know how to use it. 🎥🔥 Do you want to turn attention into success? 🤔 Email me at [email protected] to start building your winning strategy today! 🚀 #disneydrama #rachelziegler #socialmediabuzz #brandstrategy #prtips #controversymarketing #celebritynews #hollywoodheadlines #viralmoments #reputationmanagement #marketingstrategy #buildingyourbrand #mediaattention #careergrowth #contentstrategy

🎤 👉 The creator economy is the present (honestly - has been the present for quite a while..) and the future. 👈 Media cartographer Evan Shapīro's video struck a chord with me this morning and really re-emphasized why it is that I feel optimistic at a time when the headlines seem to show the "media industry in a tailspin." I am optimistic because I have spent my entire adult life organizing for and building a media landscape where creators voices are seen, heard (and prioritized.) Where PEOPLE tell their own stories (and the people + stories featured are not filtered based on corporate balance sheets.) Where the lived experiences and perspectives of people who have experienced injustice - are prioritized. Where creators, filmmakers, artists - shift society's narratives and drive national conversations around the issues humans face. Can creators do this without money? Absolutely not. And streaming platforms + distributors are an important part of the health of the independent filmmaking landscape. But guess what? Creators also now have the tools to stream their films, organize community screenings and more. This is why platforms like Kinema are so powerful, crucial and exciting. That's why crowd funding and supporting creators is more important than it ever has been. The media industry is at a time of contraction and transformation - because culture has changed. (It changed a long while ago!) Creators are the steady force, and the creators that I know and have supported - have often never relied upon Netflix, Disney, Paramount execs for their success. They have invested time and resources in building their audience and fan base. They have consistently delivered content that their audience wants and needs. They have creatively built authentic partnerships with allies in the field to amplify their message. They have built support from millions of people, built their following, built a network around them to fuel their success and get their stories out to the masses. "The cure depends on us to finally stop listening to the "traditions" that got us here, and start listening to the audience." What if.. the world we have always wanted to see (and organized for) is actually emerging? We, as a community - still have a LONG way to go in creating spaces that prioritize + uplift the perspectives of people who have systematically experienced injustice - telling stories about their own lives. I am proud to support creators + to intentionally surround myself with creative, passionate, scrappy, strategic people on a daily basis and help ensure their success. Though the next big step in my "media career" is a (?)- I do not doubt for a second that I will be, and am currently.. actively building the creator economy future I that want to see. I send my support to those navigating the stormy seas of the media industry + impacted by layoffs. Onward. Thank you Evan for your insight + the "tough love" #creatoreconomy #media #film #careers #crowdfunding

I know way too many people in the radio industry who have been laid off in the last few years. Here's media cartographer Evan Shapīro with some excellent career advice for media veterans who have been displaced or are considering their next moves. Let's take a closer look at this quote in particular: "If you want to keep working in media, then you need to redefine what media means. Example: If you are in marketing, then all marketing is media. Some of the best media jobs in the next few years will not be at the media platforms or publishers but rather at the brands who advertise on them." The radio industry still hasn't fully realized the impact of this. For example, most radio broadcasters are still asking whether AI will enable them to replace their on-air talent. No, AI will not displace radio DJs. AI will displace radio stations. It will enable the brands that advertise on radio stations to create their own branded radio stations. If you are an unemployed radio programmer and you want to continue to run radio stations, my advice would not be to seek out one of the dwindling number of jobs in the industry. Instead, I would find a brand that would benefit from having its own branded 24/7 digital radio station and figure out how to create it for them. Marvel Radio. Spirit Halloween Radio. Lollapalooza Radio. Nike Radio. John Deere Radio. NFL Radio. The City of New Orleans Radio. Etc. There will be radio career opportunities in the future, but they will be in unexpected places -- and you may have to create them.