Craig Shacklett’s Post

Does your Marketing Team REALLY respond to comments? We're not talking about comments on your own content, but other creator's content about you. Casino Fanatic Andy tells URComped CEO, Craig Shacklett, that casinos looking to collaborate with influencers should establish clear expectations for their visits and identify key highlights for the creator to emphasize. Then once the influencer has posted the content, casinos should engage and actively respond to comments. This can significantly enhance your casino brand's visibility and connection with this newly reached audience. Link to full interview and podcast in the comments.

Influencer marketers have a challenge: We go over and over doing the same campaigns every time. How are your campaigns breaking the mold and truly setting you apart from the rest? Think about this: Influencers aren't just content creators—they're showrunners, storytellers, and now, more often than not, podcast hosts. Ketone-IQ shifted from typical influencer partnerships to collaborating with podcast hosts, and it paid off big. There's a catch: Creativity alone isn't enough. You have to lead with value and show why partnering with you benefits them. Ketone IQ's first step was creating a partnership advisory program. They showed how their brand could complement the host's content and provide unique value that other brands could not offer. This approach turned over 50 cold emails into successful, high-value partnerships. Hear from Michael Lee how they did it.

It’s outrageous that marketers are expected to make decisions based on data that flat-out ignores the biggest force behind stable growth. Behind every successful performance marketing campaign is a whole world of unseen brand-building efforts: - Influencers endorsing you - Building a private community - Hosting online / offline events - Your CEO showing up on podcasts - Your employees' social media posts - Content delivering “extra-mile” original value Brand is why your revenue doesn’t collapse when you stop pushing performance ads. But does that show up in your attribution report? Nope. When you’ve OD’d on click-through rates and need to detox with some real strategy, let's talk.

🎥 What to Sell to Top YouTubers 💰🌟 Are you ready to tap into the lucrative world of YouTube's biggest stars? 🌟 Here's your ultimate guide to crafting the perfect product or service for these digital influencers: 🏆 Stay Ahead of the Game Help YouTubers outshine their competition! Offer tools or services that keep them trending and relevant. #AlwaysOnTop ⏱️ Time is Money, Honey! Streamline their video asset management. The less time they spend organizing, the more time they have for creating! #EfficiencyIsKey 🎯 Target the Fan Army Engage their loyal followers with products that enhance the viewer experience. Happy fans = Happy YouTubers! #FanPower 🤝 Network Like a Boss Provide services that connect YouTubers with their peers and idols. Collaboration is the name of the game! #YouTuberSquad 💬 Comments, Comments Everywhere! Tackle the overwhelming task of comment management. Help them engage without the stress! #EngagementMadeEasy Ready to revolutionize the YouTuber market? 💡 Share your innovative ideas below! Let's brainstorm the next big thing in influencer products and services! 🚀💼 #YouTuberSuccess #InfluencerMarketing #DigitalInnovation

The Rise of Subscription Influencers: Forget the traditional ad model. The creator economy is cashing in through direct access. Here’s what some big names are doing: ‣ Ben Shapiro - The Daily Wire with ad-free shows and member-only exclusives ‣ Jordan Peterson - Live Q&As and private lectures ‣ Tucker Carlson - Direct-to-audience interviews and uncensored commentary ‣ Tim Pool - In-depth live streams and exclusive analysis ‣ Sam Harris - Early podcast access and premium content ‣ Glenn Greenwald - Exclusive articles and newsletters ‣ Andrew Sullivan - Unfiltered takes and live discussions on Substack ‣ Dave Rubin - Behind-the-scenes conversations ‣ Scott Adams - Interactive live streams and unfiltered insights ‣ Brian Stelter - Unique perspectives on media and politics Every one of them is tapping into the power of exclusivity.  They’ve all shifted from advertising to community-building.  You don’t need millions of followers to make this work. If you offer valuable insights, or expertise, there’s an audience willing to pay you for it. Scale your expertise. The time is now.  Get going. 📈

Back with the answers: “My question would be about transparency! A few companies have started putting the contact person for UGC Creators on their websites and I love that! It would be great if more brands who work with creators offered that bit of transparency. Or, even a blurb on whether or not they partner with creators. It seems like a lot of time can be saved by just knowing who is open to partnership and who to contact.” The consensus is that many brands don’t have a set Influencer/Creator budget but a social media marketing budget they have to stretch across different online platforms. The fluidity changes if they are open to working with a creator/influencer based on initiatives that sometimes shift. The right creator can convince this type of brand to maneuver that budget to work with them. I would say the best way to know if a brand is willing to work with creators now is if they have an affiliate marketing program/ambassador program, if there isn’t much evidence of collaboration on their page. “what is the best way for creators to connect with and contact brands? Do companies check their DMs? Should I reach out to influencer managers via LinkedIn? Finding an appropriate email address or contact person has been challenging.” Yes and Yes! This is a super common question and you may not like the answer. It depends on the brand. Some brands respond to DMs because they have employees to cover their inbox, some prefer email. It’s honestly a game of hitting all basis of communication and getting ahold of the right person (press/media relations manager or influencer marketing manager) and presenting them what you have to offer them! Networking is always a big one to meet people in real life! Go to brand events!

Gen Z is calling BS on your content 🙅♀️ This new data shows how they buy: 🤨 70% of Gen Z only trust brands after doing their OWN research 😠 56% say brands often lie about products & services What this means: You need content from: 1. Creators 2. Customers 3. Influencers → TALKING about your products Try these formats: 1. "Try on" videos 2. Customer reviews 3. "Unbox with me" 4. "GRWM" (get ready with me) And they demand REAL content. Because how they buy is different. Your marketing needs to match that energy.

What are average views in Reels and YouTube channels and how do they help in negotiation? Check out the last 6 videos in an influencers channel. What are the minimum views you feel that the influencer is getting? Thats the average view. For eg- If an XYZ creator is achieving 100K views in one video on a minimum, that becomes your average view count. This is an extremely important metric as it determines the CPV level. The average views will be divided by the cost which will give you the right cost per view. A very important metric for negotiations with creators.

Whether you've been speaking for 20 years or 20 minutes. If there’s ONE piece of advice for speakers, it's this: Find those surprising truths that set your thought leadership apart. Dig deep into your content. Question everything. What makes you different from the sea of Instagram influencers or the millions on TikTok sharing their knowledge? What’s your unique take on today’s challenges? Those surprising truths are what make your message stand out and create real impact. Once you find them—amplify them. Get them front and center in everything you do. That’s how you cut through the noise and make a lasting mark.

We are thrilled to introduce CIPIO.ai's UGC Marketplace to the world! It's completely FREE, and we'd love for you to try it out and share your feedback. Since our inception, CIPIO.ai has been dedicated to empowering brands, and this is another step forward in that mission! 🙂 Let us know what you think in the comments! #contentcreation #UGC #digitalmarketing #collaboration #mediabuying #GenAI #AI