🎙 Today on the Business of Drinks podcast, we dive into a topic that’s not just about whiskey but about legacy, innovation, and breaking barriers in the beverage industry.
We’re thrilled to welcome Fawn Weaver, founder and CEO of Uncle Nearest, Inc. Premium Whiskey.
Fawn Weaver is no ordinary founder. She’s a trailblazer who’s not only resurrecting the legacy of Nearest Green, the first known African-American master distiller, but she’s also shaking up the whiskey world in a big way. Under her leadership, Uncle Nearest has become a symbol of quality and inclusivity, earning accolades and a devoted fanbase.
🦄 And it’s officially hit unicorn status with a valuation topping $1 billion. 💸
Uncle Nearest is also the fastest-growing American whiskey brand in U.S. history, the best-selling Black American-founded spirit brand of all time, and the most award-winning Bourbon every year from 2019 to 2023. It has earned more than 1,200 awards and was named "World’s Best" two years in a row.
This is a tale you need to hear to believe. Fawn's story is a masterclass in how vision, determination, and authentic storytelling can disrupt even a centuries-old industry like American whiskey.
We discuss:
- The No. 1 most important skill for a drinks brand founder to cultivate
- How Fawn navigated the roadblocks she faced as a Black woman founder in whiskey
- How Uncle Nearest raised $225 million in funding from private investors
- How to build a mission-driven brand – and the advantages of doing so
Fawn’s iconoclastic approach to brand storytelling
- And much, much more!
👉 Join us for an unforgettable episode: https://lnkd.in/eYbBZfRA
#brandbuilding #beveragealcohol #drinksbusiness #drinksbrand #womenfounder
CMO, Advisor, Data-Driven Revenue Leader
1wThe truth is, I am Iron Man.