We’re excited to announce the launch of Batch One of the C&C Gateway Incubator — A regional first, collaborative program designed to empower craft & artisan liquor brands to successfully enter and thrive in the dynamic markets of the #MiddleEast. What is Craft & Culture Gateway? • Strategic Market Entry: Our incubator is specifically designed to help you navigate the complexities of accessing Middle Eastern markets. From understanding cultural nuances to navigating regulatory landscapes, we provide the strategic guidance, resources & route to market. • Comprehensive in Region Resource Support: Selected BATCH ONE brands will unlock in region support from the Craft & Culture team of industry experts and local partners who act as an extension of your brand to build a solid foundation for success in the region. • Tailored Resources: Each brand will benefit from a dedicated resources in country who build a bespoke strategic plan that includes market entry, localised marketing campaigns, and operational support. Setting you up for success and sustainable growth. What to Expect in Batch One: • Collaborative commercial approach – Risk minimised market entrance designed to ensure shareholder satisfaction. Fully transparent commercials and aligned incentive structure. • Market Expertise: A decade plus of regional and industry knowledge • Mentorship & Networking: Dedicated resources in region who have a strong track record of successfully establishing brands in the Middle East. • Operational Excellence: Fully managed logistics, distribution, and legal frameworks to ensure compliance and efficiency in your new market. JOIN BATCH ONE : Batch One of the Gateway Incubator is an unique opportunity for ambitious brands to establish themselves in one of the world’s most promising regions. @craftculture_uae will be hand selecting brands based on a strict suitability criteria. Whether you’re looking to expand your brand’s reach or enter the Middle East for the first time, C&C Gateway Incubator will equip you with the tools, knowledge, and connections to succeed. Apply now by reaching out to us via [email protected] or via DM’s #Entrepreneurship #BusinessInnovation #StartupSuccess #ScaleYourBusiness #EntrepreneurLife #BusinessOpportunities #BusinessInspiration #Startups #BrandExpansion #Innovation #GatewayIncubator #MiddleEastExpansion #MarketEntry #GlobalBusiness #BusinessGrowth #InternationalBusiness #GlobalExpansion #MarketAccess #StartupIncubator #BatchOne #EmergingMarkets #MiddleEastBusiness #GCCMarkets #BusinessStrategy #GlobalTrade #BusinessMentorship #BusinessIncubator #StartupGrowth #MarketStrategy #BusinessDevelopment
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Two weeks ago, I landed in Timișoara to start a short journey along Via Transilvanica (highly recommend exploring it if you get the chance!), coinciding with the announcement of Tazz joining the largest food delivery company in the world. This trip brought back memories of my first flight to Timișoara five years ago to meet the Eucemananc team (soon to be Tazz) – a startup in which eMAG had just invested. Today, Tazz stands as a powerful example of what can be achieved when entrepreneurship, a vibrant ecosystem of founders, and supportive investors come together. I’ve had the privilege of being close to Tazz and Alin Serban over these past five years, witnessing their journey from a team of literally a dozen people working out of a small apartment shared by three friends. Fast forward to today, and Tazz has grown into a team of over 200 people, with 10,000 partners and an impressive over 150x business growth. This is, to me, a true example of entrepreneurship: identifying a big opportunity and seizing it fully. During this journey, I’ve watched the people of Tazz grow alongside the company, experiencing firsthand what it means to work within an agile organization where the time from idea to execution is remarkably short. Each step has been a testament to the resilience of Alin and his team as they adapted to both favourable and challenging conditions. And none of it would have been possible without the investment ecosystem that believed in and supported the team’s vision. Today, Tazz has not only scaled rapidly but has also maintained a unique organizational culture that fosters continuous growth and development. They’ve built a relatable, local brand with a friendly, rebellious spirit that resonates deeply with consumers and within organizations. Reflecting on this journey, here are some key takeaways that stand out to me: • 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 – Tazz exemplifies the ability to identify a market need at the right time, take risks, mobilize resources, and adapt at an impressive pace. • 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 – Alin and his team adapted remarkably well through both highs and lows. • 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 – Tazz quickly built a relatable, local brand with a rebellious edge. • 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 – Tazz has preserved a growth-oriented culture with a “can-do” spirit, even amid rapid scaling. • 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 – This journey was made possible by the trust and support from multiple rounds of investors. It’s been an inspiring journey, full of stories and lessons. I hope that someday, someone with a talent for storytelling captures them all. For now, I’m grateful to have been part of this adventure with Tazz and I look forward to seeing where they go next. 🚀
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Venturing into new international markets is a significant step for any business. However, directly transplanting a Go-to-Market (GTM) strategy from one market to another often fails to yield the desired outcomes. In his post, Laurent Gibb provides valuable strategies and insights that can enhance your chances of success in a new market. At Tarralugo, we have frequently engaged in this dialogue and concur with Laurent's perspective.
International Expansion Expert ⬥ Go-to-market (GTM) Strategist ⬥ Empowering Scaleups To Conquer New Markets
It’s interesting—I was at an event recently, speaking with trade organisations, VCs, and other experts in the international expansion space. 🌍💼 What transpired was this recurring theme: many companies assume their model is 100% transferable when expanding internationally. 🤔 In reality, it’s often only 75-80% transferable. A Go-to-Market (GTM) strategy that works brilliantly in one market 🌟 can fail spectacularly in another if key assumptions go untested. Expanding without validating these assumptions can lead to costly mistakes.💸❌ Here are a few key areas we discussed that companies must focus on when expanding: 🔎 Business Model Assumptions - Will customers in the new market value your product the same way? - Are your revenue streams, pricing, and distribution channels viable in this new context? 🎯 Go-To-Market Strategy Assumptions - Do your acquisition channels work in the target market? - Is your sales motion (self-serve, direct sales, partnerships) aligned with local buying behaviours? 📈 Desirability, Feasibility, Viability - Desirability: Does the market genuinely need your solution, and will they pay for it? - Feasibility: Can you operationally and technically deliver on your promises? - Viability: Is this market financially sustainable for your business? 💡 What can you do? - Conduct customer interviews and surveys to understand local needs. - Test different pricing models, messaging, and channels before scaling. - Start small with pilot programmes to learn and adapt. For instance, I shared how Netflix successfully tested assumptions during its global expansion. They invested in localised content, adapted their payment methods for regions with low credit card penetration, and introduced region-specific pricing plans. The takeaway? Test, learn, adapt. International expansion isn’t about copy-pasting your home market strategy—it’s about discovering what works in a new environment. What’s been your biggest assumption when scaling internationally? Where you right? Were you wrong? How did that impact your business? Drop them in the comments! 👇 #InternationalExpansion #Scaleups #Startups #GTM #GlobalStrategy #Localization #Entrepreneurship #Startups #GoToMarket #UKExpansion #GrowthStrategy #BusinessDevelopment
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𝐓𝐡𝐞 ‘𝐒𝐪𝐮𝐚𝐫𝐞 𝐭𝐡𝐞 𝐂𝐢𝐫𝐜𝐥𝐞’ 𝐏𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐒𝐮𝐜𝐜𝐞𝐬𝐬. In entrepreneurship, we often face seemingly insurmountable challenges—those moments where the impossible seems to stare us down, daring us to find a solution. This is where the philosophy of ‘Square the Circle’ comes into play, a concept rooted in ancient geometric puzzles, symbolizing the quest to achieve the unattainable. So, What does it mean to ‘Square the Circle’? To ‘Square the Circle’ is to embrace the mindset of making the impossible possible. It’s about innovation, perseverance, and the relentless pursuit of excellence. For startup founders and managers, it means breaking through conventional barriers and redefining what’s achievable. & Why is it imperative for today’s entrepreneurs? In today’s hyper-competitive and ever-evolving business landscape, standing out requires more than just a good idea. It demands a work ethic that doesn’t settle for mediocrity. Here’s why adopting the ‘Square the Circle’ philosophy is crucial: 1. Innovative Thinking: Challenges are opportunities in disguise. By striving to ‘Square the Circle,’ you push the boundaries of creativity and innovation, crafting unique solutions that set your startup apart. 2. Resilience: The path to success is rarely straightforward. Embracing this philosophy fosters a resilient mindset, empowering you to navigate setbacks with tenacity and grace. 3. Excellence in Execution: True success lies in the details. The pursuit of seemingly impossible goals encourages meticulous planning and flawless execution, ensuring your product or service not only meets but exceeds expectations. 4. Leadership by Example: As a founder or manager, your team looks to you for inspiration. Demonstrating a commitment to the ‘Square the Circle’ philosophy sets a powerful example, motivating your team to push their limits and achieve greatness. So, let’s redefine what’s possible - remember every challenge is a call to innovate. Embrace the ‘Square the Circle’ mindset and turn the extraordinary into your new normal. Follow me on Eklavya Chandra for more & repost if you feel this content deserves a larger audience. 🙏 #StartupSuccess #FounderJourney #Inspire #Saathi #abhongekamyaab #StartupIndia #ESG #VentureCapital #SquaretheCircle #Motivation #StartupJourney
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