Craft Beer & Brewing’s Post

CBP CONNECTS: Portland, ME June 10-12 "Beer Before Liquor: Adding a Distillery to Your Brewery" Panelists: Bill Heafy (ABS Commercial) Eric Meyer (Cahaba Brewing) John Quade (Batson River Brewing & Distillery) Matt Albrecht (River Drive Cooperage) Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. As you seek to grow, expand your audience, and increase profits, adding a distillery may be something to consider. We will dive into why our panelists chose this model, strategies for success, lessons they’ve learned, and items for you to consider if looking into a similar concept. In this session, we will explore the strategic considerations, potential opportunities, and operational challenges of seamlessly integrating a distillery into your existing brewery. Register now: http://cbpconnects.com/

Once beer leaves the brewery, it’s in a distributor’s or retailer’s hands. However, that doesn’t mean breweries can’t monitor how it’s being stored, handled, and poured. Self-distributing breweries have more visibility and control over this, of course, but even those with wholesaler contracts should make it a priority to evaluate their beer’s quality in the market and flag any issues. For the Brewing Industry Guide, I dug into the complicated but critical issue of field quality: what small breweries can do, and why it matters. Big thanks to Jessie Polin, Julie Smith, Sean Lawson, Neil Witte, and Stoup Brewing's Jason Bass for speaking with me:

Limestone Coast Brewing Operations revolutionizes craft beer consumption by bringing brewery tanks directly to hospitality venues, offering the freshest beer experience without the hassle of running a brewery. Their patented approach splits brewing processes between a centralized facility and venues, ensuring optimal quality while minimizing costs. Co-founders Geoff and Sven leverage their engineering expertise to drive highly automated brewing processes, allowing the team to focus on crafting exceptional, sessional beers. Their commitment to sustainability shines through practices like energy recycling, water reclamation, and repurposing spent grain as feed stock for farmers. True to craft beer roots, Limestone Coast Brewing offers traditional varieties alongside innovative flavors, staying faithful to the global craft beer heritage. Each beer is crafted with precision, even adjusting water composition to match the style's regional origin, ensuring authenticity and quality. With proven success locally, Limestone Coast Brewing is now eyeing national expansion, promising continued growth and innovation in the craft beer industry. Enjoy the freshest brews straight from the tanks, all while minimizing costs and maximizing flavor. #channel9 #Guruproductions #9NOW #innovation #JTSI Geoff Munday Brad Hill

You have to know your brand's value and assert it through your team's daily actions. Consistent communication and accountability from a supplier always conveyed to me that they likely had their act together across the board. If you don't actively demand your brand's value in everything you do, how can you expect anyone else to? The values you demonstrate through your daily operations shape how distributors and retailers perceive and treat your brand. Ensuring quality control and maintaining high standards, even after your product leaves the brewery, shows a commitment to excellence. By consistently upholding your brand's value, you not only protect its integrity but also build strong, respectful relationships with your distribution and retail partners.

Brewery Unit meaning A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. What is another name for a brewery? Synonyms: still , distillery, microbrewery, bottling works, winery, factory , brewhouse.

The global beer industry is evolving! Benchmark International’s 2024 report shows a market valued at $1.1 trillion in 2023, with exciting growth expected through 2030. Key drivers? E-commerce, craft breweries, and innovative trends like non-alcoholic and immunity-boosting beers. Explore the future of beer! #BeerIndustry #GlobalMarket #Innovation #industryreport

In the brewing industry, margins are under attack. No longer is growing revenue and volume enough to succeed. There’s a new game: increasing profitability and maximising margin. As Luca Lorenzoni wrote in his popular series on The Future of Craft Beer, breweries must analyse their margin pool and ensure their pricing strategy is right across their various routes to market. Sellar exists to put breweries back in control. Where breweries can sell direct to anyone, keep all of their margin, all while reducing the admin that typically comes with direct sales channels. We've whacked out the spreadsheet, and the numbers don't lie... 👇🏼 https://lnkd.in/eMjERYvE

Michael Roper, owner of one of the US's best beer bars, described Maine Beer Company thusly: "You could almost say that they are diabolically brilliant in their counterintuitive marketing strategy." If a brewery sticks to its guns long enough, and its beers are great enough, maybe those unorthodox choices become a point of distinction rather than a liability. That's what's happened for Maine, and it's set the brewery up for growth at a time when most other regional breweries are treading water. I dive into the brewery's decision-making, trade-offs, pricing, and more for this Brewing Industry Guide case study: https://lnkd.in/gSb-akKE

I don’t really make a moral judgment on Tilray Brands' follow-the-leader approach to product "innovation." I'm much more interested in simply watching the relative newcomer to the US beer business feel around for the upper limit on over-extending its recently-acquired brands in real time. The company's line-extending tendencies (extendencies?) are especially transparent on one of the other breweries it scooped up from ABI, 10 Barrel Brewing Co., and its sub-brand called Pub Beer. Its expansion under Tilray’s ownership as been revealing. More: https://lnkd.in/gVCFiCFy

"American breweries are currently at about half their capacity. That’s not good! But it’s actually worse that in looks because growth has been dead flat for three years. Were the industry growing, it would need headspace, so to speak, for future expansion. Here’s Bart: “When you’re growing rapidly, excess capacity is a good thing so you can keep up with that growth. Athletic has a lot of excess capacity right now with the purchase of that former Ballast Point facility, but no one thinks that’s an issue. So the ratio in the mid-2010s was different because brewers were rapidly growing into it. As I pointed out in 2015, the 2012 and 2014 ratios look the same, but 2014 production was actually bigger than 2012 total capacity. “So you need to understand the capacity number in the context of its time. If we were growing 18% again right now, even 51% might not be that bad (at 18% you’d use up all that excess capacity in 4 years), but at static or negative growth, it’s a lot worse, because it represents investments that aren’t being utilized.” I don’t have a lot more to add to this, except to say that if you want to open a brewery in the next few years, you might consider starting a contract brewery or alternating proprietorship. Not only would it save you a ton of money at the outset, but you might be doing another brewery a favor in helping them fill up those tanks." https://lnkd.in/esCxj5RU