Move over Spotify wrapped, here's Coventry wrapped! Take a look at what we've been doing for our residents this year.
Coventry City Council’s Post
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Spotify Wrapped 2024 just dropped, and the response is... underwhelmed. What made Wrapped so magical in the past was its ability to turn our listening data into personal stories—moments of self-discovery that made us think, feel, and share. This year, it feels more like a performance scorecard than a reflection of our audio lives. Gone are the nuanced insights that connected our music to memories and sparked conversations beyond the stats. Audiences today crave more than just data; they want meaningful interactions. Wrapped’s magic lay in its ability to transform personal data into social currency, creating a dialogue between users, artists, and communities. By missing out on the cognitive, emotional, and behavioral engagement we’ve come to love, Spotify Wrapped 2024 feels like a missed opportunity to tell richer, more resonant stories. Let's find out more about Spotify 2024 Wrapped below!
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Why Spotify Wrapped 2024 fell short While Spotify Wrapped continues to be a highly anticipated year-end tradition, the 2024 edition has left many of us underwhelmed and disappointed. The campaign, known for its personalized insights, seems to have lost some of its magic this year. The once unique and engaging designs have been replaced with generic and uninspired graphics. Many of us have reported inconsistencies in their listening history and top song selections. This may be linked to the rumored departure of Spotify's lead genre data scientist, which could explain the noticeable absence of the detailed genre analysis that users have come to appreciate. These shortcomings have led to a sense of disconnect between Spotify and its users. The lack of attention to detail and the absence of meaningful personalization have left many feeling as though Spotify Wrapped 2024 failed to capture the essence of their musical journey throughout the year. It remains to be seen how Spotify will respond to this feedback, but it's clear that they should address these concerns to regain user trust and restore the excitement surrounding Spotify Wrapped.
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Fun quick 4 min read! Try it out, some curiosities in there.
It’s a wrap! It’s that time of year when Spotify drops 2024 Wrapped, and you find out you binge-listened to Taylor Swift for the 3rd year in a row (top .05% of listeners. Not bad 😉). Instead of sharing our top artists (we’ll spare you the cringe) we’re delivering our own spin on Spotify Wrapped, with the best highlights in SaaS for 2024. (📚 Full breakdown here: https://lnkd.in/eeiZYyHE)
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Personally, this is my least favorite UI update by Spotify. This happened in early May 2023 when Spotify decided to remove the "heart" button which used to represent "I like this song" to a "tick". I still don't like it but it shows... Brands are becoming more robotic as we speak. So what does this tell you? -> Any PR is good PR. -> People will get used to it if you are a monopoly. -> If it works, it's enough. -> Companies need to be more human and less robotic. With that being said, what was your favorite disappointment of 2024? P.S. - Spotify banned all mod apks. This means now you have to listen to Spotify with ads. But I know one that works perfectly. If you want to know what it is, Follow me and DM me "app" to know.
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UNLOCK VALUE from Spotify Wrapped (4 DIY ARTISTS) 🤑🟢 While Spotify Wrapped is a marketing coup for Spotify, it provides little useful data for, you know, the actual artists. But a single post can change that. See video below for the How & Why 🎯 2025 is the year we take back audiences from the algorithms 👊🏼 Let’s gooo🤖🥊 #spotifywrapped #musicmarketing #musicbiz #musicindustry #spotify #musicmarketingtips #recordlabels #artistmanager #artistdevelopment #fanengagement
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Spotify Wrapped 2024💚🖤 Each year, Spotify Wrapped serves as a reminder of the value of consistency and the long-term impact of simple, routine efforts. The same idea inspires me as I think ahead to reach my personal and professional goals… 📈 Development Over Time: Our favourite musicians, tunes, and genres show how our tastes have changed over time. Similar to this, life goals change as a result of experiences and education - the key is to remain focused on the wider picture. 🎟️ Your Individual Journey: Just as no two Wrapped stories are same, neither are our individual journeys. What makes our path valuable is accepting our unique struggles and victories. 🎯 Every Play Counts: Every little action we take moves us closer to our objectives, much like every song we listen to develops our Wrapped. Showing up, especially when the progress seems invisible, is the essence of perseverance. #spotify #spotifywrapped2024 Spotify
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Spotify Wrapped will again pop up everywhere at the end of the year! It’s such a clever idea and we all can't wait! For those who don't know, Spotify takes all your listening habits and turns them into a fun, colourful story just for you. It’s super shareable, and everyone loves showing off their favourite songs and artists. Plus, it gets people talking about Spotify everywhere. Smart. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Make your customers the star! Highlight their experiences, give them something they’ll want to share, and create that ‘can’t-miss’ feeling. How could you use a little bit of this in your own business? #Quisk #BringingBrandsToLife #DesignStudio #AdelaideDesignStudio #MarketingAdelaide #AdelaideMarketing #Spotify #SpotifyWrapped
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Spotify Wrapped has always been a cultural moment, eagerly anticipated by fans ready to relive their year in music. But this year, the excitement seems to have fizzled. 💣 The stats are there. But the magic – the charm that made it personal, shareable and worthy of endless conversations – is missing. Gone are the quirky insights, the genre deep dives, the unique “listening auras,” and those fun surprises that made one exclaim, “Wow, that’s so accurate!” It feels like the soul of Wrapped has been reduced to numbers. And maybe this serves as a broader reminder: data alone doesn’t tell a story. It’s the creative layer – the human touch that transforms raw information into something relatable and meaningful – that truly engages us. Leaning too heavily on tech or AI without weaving in that storytelling magic risks leaving fans feeling underwhelmed, even disconnected. So, how did your #SpotifyWrapped feel this year?
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Oh wow, I guess I like Bach. Then again, who doesn’t? That’s according to my Spotify Wrapped, anyway. Meanwhile... ...this year I’ve mostly been at raves and concerts listening to metal, techno and darkwave, so... clearly, my algorithm’s been partying without me. Speaking of algorithms, did you know Spotify Wrapped was originally created by an intern? People on my feed won’t stop talking about it, so I guess I had to share too. It’s kind of poetic, though. Just like buyer signals in B2B sales, 𝘁𝗵𝗲𝘀𝗲 𝗺𝗼𝗱𝗲𝗹𝘀 𝗱𝗼𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘁𝗿𝘂𝘁𝗵. Sure, someone might click every email, but does that mean they’re ready to buy? Probably not. And your next big deal? 𝗧𝗵𝗲𝘆 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘀𝗶𝗹𝗲𝗻𝘁𝗹𝘆 𝗹𝘂𝗿𝗸𝗶𝗻𝗴, 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝘇𝗲𝗿𝗼 "𝘀𝗶𝗴𝗻𝗮𝗹𝘀." Lesson: Whether it’s Spotify Wrapped or buyer intent data, always dig deeper. 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 > 𝗮𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 every single time. So, who else’s Wrapped feels a little… off this year? 🎵
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It’s Spotify Wrapped season, and while I should probably be concerned about racking up 62,000 minutes this year, I can’t help but admire how brilliantly Spotify turns numbers into narratives. On the surface, Wrapped is just data: 5,302 songs, 2,505 artists, and an admittedly excessive 4,326 minutes of Beyoncé (top 0.1% fan.. humble brag or cry for help?). But Spotify doesn’t stop at the stats; they frame them in a way that feels personal and makes everyone want to share. In media relations, we often face the same challenge. A client’s story might start with product specs, survey results, or performance metrics - valuable, but not inherently captivating. The real skill lies in finding the why behind the numbers and shaping a narrative that resonates with the audience. The takeaway? Numbers tell us what happened. Stories tell us why it matters. Mastering that translation is what sets great campaigns apart - and keeps people hitting play.
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Operational Lead - Children’s Residential Services
2wLove this and the creativity!