Courtney Lambert’s Post

In today's interconnected world, the fields of communications and public relations in the private sector increasingly overlap with public affairs in the public sector. This intersection offers unique opportunities and challenges for professionals navigating these two realms.

The different Disciplines in Public Relations.

The secret is out! Pure Public Relations has announced the launch of its new division, Pure Impact: a specialist division dedicated to creating cause-driven communications strategies that drive measurable change. The division collaborates with not-for-profits, charities, and companies with a cause to deliver purpose-driven strategies that make a measurable difference. Pure Impact is spearheaded by senior communications specialist Molly Hyndman, with over 15 years of experience in cause-related communications for some of Australia’s leading not-for-profits. Phoebe Netto, founder of Pure Public Relations, explained the motivation behind this new venture: “We’ve seen first-hand the powerful impact that strategic communications can have on causes that matter. “With Pure Impact, we’re combining our proven PR strategies with a dedicated focus on behaviour change, creating campaigns that go beyond awareness to inspire action. We believe there’s never been a more important time to give organisations the tools to drive meaningful, lasting change.” Pure Impact will bring strategic priorities to life, amplifying purpose-driven messaging through behavioural change science, market research, and integrated campaigns. https://lnkd.in/gAmFRasF #publicrelations #pr #impact

New on RPR Riffs: The Public Relations Playbook Global PR Strategies: Mastering the Art of Cross-Cultural Comms The world feels wonderfully smaller and interconnected in an era where businesses are extending their reach beyond borders. But here's the catch: As we venture into new territories, understanding the diverse tapestry of cultures becomes paramount.

Did you miss our webinar 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐏𝐑’𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐏𝐨𝐰𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐆𝐮𝐥𝐟 𝐂𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐮𝐧𝐜𝐢𝐥? You can watch the recording here👇🏼 https://lnkd.in/e3dbSqT4 #GCC #ciprinternational #pr #PublicRelations #cpd

As a recovering blabbermouth, this is my greatest fear: I’m at a gathering, telling someone a story … and they steal a glance over my shoulder. Am I boring them? Is it possible my story isn’t as scintillating as I thought? If this is something you worry about, congratulations! It means you possess emotional intelligence. You’re sensitive to the needs of others. So here are five tips to help ensure you never wear out your welcome when telling a story. It’s all about tuning in to your audience and environment, not losing the plot and — just to be safe — keeping it on the shorter side. My latest monthly column for PR Strategies & Tactics. Public Relations Society of America (PRSA)

It was an honour and a privilege to be at the PRCA Fellows' Lunch at the House of Lords. The guest speaker was the exceptional Dwain Chambers. I'm a cynic when it comes to 'inspirational' or 'motivational' speakers and am rarely moved. I prefer to hear more practical speakers such as politicians, academics or authors. Dwain was an exception. He was truly inspirational. I don't think I was the only one in the room who might have a tear in the corner of their eye. I was there with my client 72Point and was struck by how the theme of storytelling and narrative ran through the speakers and questions. In this introductory speech 72Point CEO Chris Pharo talked about his journey from journalism to public relations. He said "While journalism and PR may differ in some respects, what connects them is the power of storytelling. The art of narrative is central to both, and the drive to innovate, adapt, and capture the attention of audiences has only grown stronger." After the main course Dwain spoke about his journey. It was a classic story from setting the scene as an inner London kid to junior athletic star, his rise to Olympic champion, followed by the classic narrative nightmare of his doping downfall then his redemption in the 2012 Olympics to today. I wasn't the only one wowed by Dwain's story telling prowess and redemption as Rod Cartwright asked him about how he had learnt to tell his story so effectively. I'm not going to explain #fourfingersonethumb as you should book Dwain Chambers as a speaker and hear it first hand. #publicrelations #communications #pr

According to the Public Relations Society of America, public relations professionals have a responsibility to the public, their clients, and their profession. As such, it is very critical for all PR professionals to: #PREthics

In the fast-paced world of Public Relations, newsjacking is essential for many brands and organisations, inserting your brand into a trending news story has become an invaluable tool for gaining attention. Read our latest blog to find out how you can implement newsjacking into your communications plan for 2025. Find it here: https://lnkd.in/gXUzewfE

PR pros tell great external stories. But are you telling the right INTERNAL story to the client or boss? Without their approval, we can't bring anything to the press. We need to become internal storytellers first. Here's how: ◾ Show how PR works. It's not "one shot, one kill." It's a coordinated effort for long-term value - because some shots miss. ◾ Explain the 3Ts - the right TOPIC at the right TIME from someone with the right TITLE. ◾ Determine which media outlets are best for the brand & spokespeople. ◾ More exposure is good - but can also lead to crises. Be prepared. Read more in my O'Dwyer's Public Relations News piece linked in the OP below.