Coupang Marketplace for Global Sellers’ Post

"At present about a third of China’s cosmetics market belongs to L’Oréal but it’s South Korea that really carries the most influence as far as China’s consumers are concerned. South Korean’s entertainment industry, in particular soap operas and pop groups, are particularly influential in terms of beauty standards. The South Korean beauty industry tends to have an innovative approach and a fast turnaround time – vital for getting hot new eye shadow or lipstick colors into the shops. Whilst the west may be able to field considerable brand expertise, a great deal of innovation is now coming out of Asia, especially South Korea. In fact, with Asia responsible for large chunks of the revenue for many global beauty brands, it’s becoming increasingly common to develop products for the Asian market first before sending the ideas westwards almost as an afterthought." https://lnkd.in/gHVhXY_k

Operational Excellence: The Core of Service in South Korea 🇰🇷✨ This video highlights the qualities of beauty shopping in South Korea. 1. Another reason why Sephora didn’t work out in South Korea. Sephora struggled because it didn't offer the same level of personalized service and added value through gifts and discounts as local stores. ❌🇫🇷 2. Last time I purchased some beauty items at Shinsegae. My sales associate gave me so many freebies and coupons. Service was amazing, freebies were amazing, and coupons were simply unexpected. 🎁💖 We call this operational excellence. Local retailers like Shinsegae excel by exceeding customer expectations through exceptional service and added benefits. 🌟🛍️ Follow me Hana TOLIO for more insights into the Korean retail and luxury landscape. Video by Jeenie Weenie on instagram. She’s so fun. #RetailExcellence #CustomerService #Sephora #Shinsegae #SouthKorea #LuxuryRetail https://lnkd.in/e5mBbfbG

Last month, the "Choose Your Path" 2024 Top 100 Cosmetics Conference took place in Shanghai. Cen Ran, International Beauty Industry Strategy Director at RED (Xiaohongshu), shared some of the emerging trends in the beauty and personal space on the platform: Emotion-Driven Beauty: Users are prioritizing both emotional value and efficacy in skincare. Searches for "healing skincare" and "self-rejuvenation" have surged, reflecting this shift. Professionalization & Targeted Skincare: There’s a growing focus on ingredient transparency, with trends like "recombinant collagen" gaining attention. Anti-ageing remains a key concern, especially in niche areas like wrinkle reduction and lip care. Rise of KOS (Key Opinion Sales): RED’s KOS ecosystem, featuring creators who act as digital sales reps with deep product knowledge, is helping brands overcome marketing challenges and drive conversions. Community-Driven Commerce: Group chats and personalized content on Xiaohongshu are proving powerful for building brand loyalty and increasing sales. As RED continues to grow, it offers brands a unique opportunity to connect more closely with consumers and drive business success. "It's not just about selling products—it's about selling a lifestyle that resonates with the community's aspirations," Cen Ran said. At YASO, RED is the cornerstone of our social commerce strategy for launching new-to-market brands, enabling them to build their initial brand awareness from the ground up. #ChinaMarketing #Xiaohongshu #DigitalStrategy #beauty

Who hasn't heard of Sociolla? Whether online or in-store, it's our go-to for makeup and skincare needs💄 With 9 years of establishment, how did they rise to become Indonesia's #1 local beauty store? Chrisanti Indiana, Co-founder & CMO of Sociolla, also shares Sociolla's vision! Find out everything in this post! #biteship #sociolla #beauty #ecommerce

This is a good case study of how to use online presence to gauge the market, before setting up a physical store to enhance the offering. This brand took 8 years of online presence in Singapore before deciding on opening a flagship (in Orchard Road no less). It seems people are ok with buying and trying beauty products from an online channel, and putting stuff on their skin without having first trying it. Nonetheless, going with a physical store now means the brand will be able to sell to new customers, while at the same time, maintain and grow its online customer base. #retail #singapore #physicalretailisnotdead

Hey, beauty enthusiasts! Get ready to explore the dynamic world of the Indonesian beauty industry. In this episode, we're diving into one of the favorite dept store in Indonesia: SOGO! SOGO presents an unparalleled collection of the world's most sought-after international brands. Indulge in the latest innovations in skincare and cosmetics, meticulously curated to offer you world-class beauty products. SOGO offers tailored guidance and recommendations for every need. Where luxury meets expertise. Elevate your beauty journey today. Want to know more about department stores in Indonesia? Stay tuned for our next video! #Wayoutsolutions #beautyindustry #indonesianmarket

The beauty industry is booming in Indonesia and Malaysia, especially during Eid al-Fitr, a major holiday. With increased demand for makeup and skincare products, cosmetic companies are seeing a surge in sales as people prepare for celebrations. This highlights the importance of appearance during cultural festivities in these countries. #HariRayaAidilfitri #Beauty #MakeupTrends #Skincare #CosmeticSales #CulturalFestivities

Stepping into Olive Young in Seoul can be an eye-opening experience—skincare there isn't just a routine; it's a way of life. The dedication to personalized care and the sheer variety of innovative products truly are amazing. In our latest article, we delve into how K-beauty is not only transforming beauty routines worldwide but also offering unique insights into cultural values and global business opportunities. It's fascinating to see how deeply ingrained practices in one culture can resonate and influence others around the world. We'd love to hear your thoughts and experiences with skincare or cultural discoveries. Feel free to read the piece here: https://lnkd.in/eiV8zgjV #KBeauty #Skincare #GlobalTrends #BusinessOpportunities #Korea

Korea is the 10th largest beauty market in the world, worth some GBP 5.9bn in terms of global market share, known for innovation, natural ingredients, and pleasing packaging.  Koreans use more beauty products daily than any other country in the world. The average Korean woman uses seven basic skincare, four make-up, four body care, and three hair products whereas the average woman in the west uses only half that number. Furthermore, while westerners have a very high brand loyalty and rarely change products they use, Koreans regularly switch their brands to try products that are on-trend. Korean consumers are keen to look natural and spend ethically. As such, they buy skincare products to help them achieve fair and natural skin rather than invest in make-up products which seek to cover or correct blemishes – only using colour-correcting makeup to achieve a more ‘natural look’. Consumers in Korea are also very concerned with the ingredients in the products they use and their impact on the environment. If you want to know more about the new Korean cosmetics trends do not miss to visit the exhibition COSMETICS & BEAUTY EXPO OSONG KOREA 2024 15-19 October. For more information please contact KOTRA Milano maria@kotra.it