Cornitos’ Post

Snack time, ice-cream time? Interesting perspectives here by Mohit Khattar, CEO of Graviss Good Foods. Thinking of ice-creams as a snacking choice beyond desserts can be a smart way to expand its consumption occasions and enter a much bigger market both in terms of value as well as mindspace. After all, most people snack more often than they have desserts, don't they? Desi-fying icecream flavours (rabdi jalebi, paan, gulab jamun) also helps make them suitable for regional festive occasions and also can appeal to a wider localised consumption palate as well. Of course, offering regional flavours of ice-cream isn't new, and Baskin Robbins with its largely western, international image has realised where the larger growth opportunity lies, and is at least using festive occasions to offer more local flavours. If McDonald's and KFC can have a huge localised menu in India, why not Baskin Robbins? With the growth of quick commerce (and even earlier, with ice-cream outlets listing on food ordering apps), off-premise consumption is only going to rise. Which makes the expansion strategy for ice-cream brands interesting. Smaller outlets perhaps will become the norm. The experience of a brand's consumption will not be defined by its physical outlets, but by the appeal of its menu. "Let's go have an ice-cream" is changing to "Let's call in for ice-cream". Making it harder for brands to build preference with consumers, and increasing dependence on seller platforms and the presence the brand can score there. I'm particularly watching this retail consumption space with interest since a confectionery products client of mine is shortly opening its first retail outlet. It's going to be an interesting challenge to draw in customers and keep them coming! But then that's what I like about my job. Using marketing smarts to help clients surmount challenges and grow their brands.

For kids who grew up in the 70s and 80s, custard (with fruits or plain) was a common and favourite dessert. One of the reasons I loved it was the flavours it was available in. A pack of custard usually contained 5 or 6 individual single-use pouches of different flavours. One could virtually have a different flavour every day of the week! Then for some strange reason, they did away with multi-flavour packs and now one only sees single flavour packs. What's even stranger is that this change seems to have coincided with the widespread "sachetization" of food products in India. Single use packs are very common and as multi-unit larger packs. These help drive both trials and impulse purchase. I wonder why the custard makers moved away from offering multi-flavour packs and have stayed away from reintroducing them despite the explosion of single-use food product packs all around? I feel it's been a huge lost opportunity and customers like me have moved away from buying custard powder to buying other single-serve desserts (which also usually have the added advantage of being ready-to-eat). The picture below shows that Weikfield has introduced ready-to-eat options, but it's still in single flavour packs. Yes I know "vanilla" is probably the most popular and bestselling flavour, but that hasn't stopped say icecream brands from offering a huge variety of non-vanilla variants, has it? And these variants, when marketed smartly can actually command a premium over the vanilla variant, and also serve as an image driver for the brand. What do you think? P.S. In a separate chat I was having with retail honcho Damodar Mall, he hinted that multi-flavour custard packs might be making a comeback. Hopefully for the custard brands, their consumer bus hasn't left already. What do you think?

It’s time to Boost Your Sales with Pod Foods Double Ads Wednesday! Don't miss out on these exclusive offers on the Pod Direct platform. Elevate your store and give it the competitive edge it deserves! #PodFoods #SalesBoost #RetailOpportunities #ExclusiveDeals

Check your grocery trolley before you hit the checkout! This month I’m talking a lot about healthy foods AND how to navigate the grocery store. A top tip that works for us is make a shopping list that works around your store so then you don't back track or forget anything. #HealthyGroceryHaul #EatForYourGoals #FitnessFoods #RealFoodRevolution #GroceryGuru #EatWellLiveBetter #SmartFoodChoices #HealthyCart #EatBetterFeelBetter #GroceryShoppingTips

An interesting read for those brands who would concider themself to be within the ''Healthy Snacking'' category, and for those retailers and buyers who are looking to bridge the gap to find those healthier alternatives!

Discover how texture is shaking up the snack industry at the Sweets & Snacks Expo 2024. From freeze-dried candy to melty snack cakes, companies are breaking the "snackus quo" with innovative textures. Dive into the full article to see how these trends are setting a new standard for snack differentiation. #SnackInnovation #FoodTrends #MintelInsights #SweetsAndSnacksExpo

Every so often in #wellness #cpg there's a new product that comes along that shatters the long established price/value frameworks of a category. No one thinks it will work, until it does. Two notable ones I'll always remember, and one newer one. Suja Life launches in Whole Foods Market in 2012 with a retail of $9.99/16 oz bottle for an HPP processed green juice juice that tasted INCREDIBLE. Consumers couldn't believe it and went wild despite the price because they valued the taste and health benefits brought to the category. Velocities were off the hook. Industry people were amazed. I'm sure Jeff Church was told the price would never work, until it did. This is what put HPP on my radar as well as Cassandra Curtis for her eventual Once Upon a Farm innovation. Siete Family Foods launched their almond flour tortillas in 2012 at $8.99-$9.99 for a pack of eight, more than double the price of corn competition, and they sold like wildfire. I remember Bill Weiland from Presence telling me about it at Expo. Consumers valued the taste and the health benefit so much that price didn't matter. I'm sure Miguel Garza was told the price would never work. We’ll, sure did. The Coconut Cult began selling their incredible tasting & high-live culture yogurt for $8.99-$9.99/8 oz jar (or more in places) in 2016 and retailers cannot keep it in stock it's flying so fast. It's way more than 2X other premium yogurts. I'm sure people told Noah Simon-Waddell that the price would never work, until it did. Ari Raz and his team can barely keep up with the explosive growth over there and are building what will be a huge brand. Health & wellness consumers will pay a significant premium for TRUE innovation in the #emergingbrand space. They need to value the taste and the health outcomes enough and if they do it will fly, even at prices way above category guardrails. When these categories get reframed it opens the door for even more innovation and category growth to follow which is great for retailers and all competitors in the category. Don't underprice incredible innovation, a common mistake, just because others say it will not work. Get it live in market and let consumers vote.

𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗻𝗮𝗰𝗸𝘀 𝗼𝗳𝘁𝗲𝗻 𝗹𝗮𝗰𝗸 𝘁𝗮𝘀𝘁𝗲, 𝗿𝗶𝗴𝗵𝘁?   A major F&B company faced the same challenge. They knew they needed healthier options, but how could they keep their indulgent taste?   We unlocked the secret to guilt-free indulgence!     Our research uncovered surprising consumer preferences that led to a 25% sales increase with new product lines.   Watch the video to discover: ● The consumer insights that cracked the healthy & yummy snack code ● How they leveraged research to launch THRIVING new product lines   This could be the recipe for your brand's success too.   #JasperColin #DatatoDecision #HealthySnacks #Marketing #RetailInsights #ConsumerInsights #CPG #FoodBeverages #HealthyEating #BalancedDiet

Comfort foods are trending in 2024, and in addition to the type of food, many consumers have comfort brands they turn to when they need a mood boost. Read more: https://ow.ly/IHfA50QTIfG Panera Bread #FoodIndustry #FoodRetail #GroceryIndustry

𝐖𝐡𝐲 𝐋𝐨𝐜𝐚𝐥 𝐒𝐚𝐯𝐨𝐫𝐢𝐞𝐬 𝐀𝐫𝐞 𝐓𝐚𝐤𝐢𝐧𝐠 𝐎𝐯𝐞𝐫 𝐒𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭𝐬 (#𝐒𝐡𝐨𝐩𝐋𝐨𝐜𝐚𝐥 #𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐒𝐦𝐚𝐥𝐥𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) Supermarket shelves are being flooded with a delicious wave: local snacks and savories! These tasty treats are gaining popularity for several reasons, leaving big brands scrambling to keep up. 𝐖𝐡𝐲 𝐚𝐫𝐞 𝐥𝐨𝐜𝐚𝐥 𝐬𝐚𝐯𝐨𝐫𝐢𝐞𝐬 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐞: 𝐖𝐢𝐝𝐞 𝐑𝐚𝐧𝐠𝐞 𝐨𝐟 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬 :Local producers can cater to specific tastes and dietary needs. Imagine finding everything from spicy samosas to melt-in-your-mouth cupcakes, all made with fresh, local ingredients. 𝐏𝐫𝐢𝐜𝐞 𝐏𝐨𝐢𝐧𝐭: Local players can often compete with national brands on price, especially when you consider the quality and freshness you're getting. 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Local snacks are typically made with fresher ingredients, leading to a burst of flavor you just can't get from mass-produced alternatives. 𝐒𝐞𝐞-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 : Many local brands use attractive, transparent packaging, allowing you to see exactly what you're buying. 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐋𝐨𝐜𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 :By choosing local, you're putting money back into your community and helping small businesses thrive. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐭𝐨 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬: Local companies are often more responsive to the needs of local stores, ensuring a consistent supply of fresh products. Profitable for Everyone: The local snack wave is a win-win. Consumers get delicious, high-quality snacks, retailers benefit from increased sales and happy customers, and local producers see their profits grow. Are you ready to ride the wave? Next time you're at the supermarket, skip the usual aisles and explore the local section. You might just discover your new favorite snack! #shoplocal #supportsmallbusiness #foodindustry #consumerpackagedgoods ProReach Sales Academy Amar - Sales and Growth Mentor