Corey Smith’s Post

Miami Art Week proved once again that the most successful luxury brand x art activations prioritize art and the participant experience above all else, often leaving the product in the background—or even out of sight. Among the many luxury car sponsorships vying for attention, INFINITI Motor Company's collaboration with artist Amor Muñoz at the Untitled Art Fair stood out. Their fully immersive installation engaged all the senses, inviting visitors to co-create a digital auditory tapestry, visually projected onto the car itself, transforming it into a dynamic canvas. The likely key to its success was granting the artist full creative freedom. Meanwhile, LVMH established a standalone venue, Culture House LVMH, in the heart of the Design District. Their curated pop-up exhibition, paired with a week of panels, screenings, and events, drew audiences on the strength of its own programming, rather than relying on art fair traffic. By emphasizing diversity and inclusivity among the creative voices showcased, the brand resonated with audiences otherwise typically underrepresented during the week, creating an accessible cultural destination. These activations are a testament to the power of thoughtful, art-driven experiences to elevate brand engagement while fostering meaningful connections. #MiamiArtWeek #LuxuryBrands #ArtAndDesign #LVMHCultureHouse

✨ Beyond the Bling: Discover How Tiffany & Co. Transforms Luxury into Lasting Impact ✨ Imp Note: The images and information in the post are the author's interpretations only and are not official representations of the brand. There is no no affiliation or endorsement by the brand. Dear Friends and Colleagues, Luxury isn’t just about elegance—it’s about making a difference. Tiffany & Co.’s Atrium Program is a shining example of how a legacy brand is using its platform to drive social change. From empowering artists to investing in education and uplifting communities, Tiffany is proving that true brilliance goes far beyond the sparkle of diamonds. Curious to learn more? Dive into the full story on how Tiffany & Co. is redefining what it means to be a luxury brand with purpose. Read the article here: Beyond the Bling: How Tiffany & Co.’s Atrium Program Shines a Light on Social Impact - https://lnkd.in/e9PSi7Rm. #LuxuryWithPurpose #SocialImpact #TiffanyAndCo #EventStrategiesForSuccess

𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐕𝐌𝐇’𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 🏅 LVMH became a premium sponsor of the Paris 2024 Olympic Games, investing nearly $160 million. This move surprised many, but it's actually a killer plan in the big picture. 🛍 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 New Ventures: Following the success of the Monsieur Dior restaurant and archive museum, Louis Vuitton is set to open its first hotel on the Champs Elysées in Paris. The acquisition of a 6,000-square-meter building marks LVMH's third purchase on this iconic avenue. Previously they partnered with developer Craig Robins to transform Miami’s design district into a luxury hotspot, blending shops, museums, and restaurants. They are mirroring the playbook in their plans for Paris’ Champs Elysées. 🖼 𝐁𝐥𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 To attract Olympic tourists, LVMH has organized a cultural path across prime retail locations, showcasing art, sports, and culture. Exhibitions are taking place in flagship stores like Guerlain, Berluti, Christian Dior Couture, LA SAMARITAINE , and LVMH's art foundation. Berluti has designed the official outfits for the French teams for the opening ceremony, while Louis Vuitton's iconic leather bags will hold medals and trophies, ensuring high visibility for LVMH products. 🤝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 Brand Exposure & Real Estate now go hand in hand. The sponsorship and cultural exhibitions are boosting awareness of all its brands while LVMH's investments in prime locations and hospitality ventures ensure a strong presence and visibility in key city centers. Not to mention that it creates immersive premium experiences elevating each brand. Love how retail and marketing are working together to create more immersive, culturally rich, and customer-centric experiences. #retail #commercialrealestate #luxuryretail

𝐋𝐮𝐱𝐮𝐫𝐲 𝐒𝐭𝐨𝐫𝐞 𝐖𝐚𝐫𝐬: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐡𝐚𝐦𝐩𝐬-É𝐥𝐲𝐬é𝐞𝐬 Paris’ iconic Champs-Élysées is undergoing a luxury renaissance, driven by the world's top brands reclaiming the famous avenue. Here’s an inside look at the strategic moves and high-value transactions reshaping this legendary boulevard. 𝐇𝐢𝐠𝐡-𝐯𝐚𝐥𝐮𝐞 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐬: Brookfield Asset Management sold a building on the Champs-Élysées to LVMH for nearly €1 billion, setting a new record for the avenue. 𝐋𝐮𝐱𝐮𝐫𝐲 𝐫𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: LVMH plans to use the site for a Dior store, driving the upscale transformation of the Champs-Élysées, which now has 25% high-end brands, up from 15%. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬: LVMH and Kering have spent more than €5 billion on prime real estate worldwide since 2023, demonstrating a strong commitment to securing top retail locations. 𝐔𝐫𝐛𝐚𝐧 𝐫𝐞𝐧𝐞𝐰𝐚𝐥: Efforts to transform the Champs-Élysées include making it more pedestrian-friendly and attractive to locals and tourists, supported by city authorities and luxury brands. #champselysees #localmarket #luxuryretail #kpmi

The Power of Place: LVMH's $842M Bet on Beverly Hills In a bold affirmation of the enduring allure of physical retail, LVMH has strategically invested over $800 million in Beverly Hills properties, notably on the iconic Rodeo Drive. This move isn't just a purchase; it's a statement. Amidst the digital commerce surge, LVMH's commitment to City of Beverly Hills underscores the unmatched value of location in the luxury retail experience. Physical stores, especially in high-prestige areas like #RodeoDrive, serve as brand temples that offer immersive experiences, craft a local and global brand narrative, and foster deep emotional connections with clients. Let's discuss: How do you see the role of flagship locations evolving in the luxury sector? #LuxuryRetailMarket

"Two companies cannot own the same word in a prospect's mind." A lot of companies get this wrong because they don't understand the core idea that it's from the consumer's perspective. A simple example is the word "Luxury." Yes, there can be multiple "Luxury Bag" brands but the one that owns that word in your mind may not be the same as the one that owns that word in someone else's. Gen Z is fond of Balenciaga while Gen X is fond of Hermès. Both brands may be in the heads of both generations as high-end, but only one OWNS "luxury." Whatever your word is, identify your target consumers and focus on making sure they're the ones who think of you when that word comes up. Ignore all of the rest.

Reflecting on my experience in the Inside LVMH program, one article that resonated deeply was the discussion around savoir-faire. The emphasis on preserving artisanal skills, passing down traditions through generations, and the meticulous attention to detail truly captured the essence of luxury. This aligns perfectly with my long-held aspiration to work in this industry. I've always been drawn to the artistry, heritage, and commitment to excellence that define luxury brands. The course provided invaluable insights into the various facets of the luxury industry, from understanding brand DNA and customer experience to navigating the complexities of supply chain management and sustainability. I now possess a much more holistic understanding of the business, which has solidified my belief that I am a strong fit for luxury brands. I am eager to contribute my passion for craftsmanship, my understanding of the unique challenges and opportunities within the sector, and the knowledge I've gained to a company that values heritage and innovation equally. #InsideLVMH #LuxuryIndustry #SavoirFaire #Craftsmanship #LuxuryBrands #LVMH #Heritage #Innovation #LuxuryEducation #CareerGoals #AspiringLuxuryProfessional #BrandDNA #SupplyChain #Sustainability

Bernard Arnault, the architect behind LVMH's luxury empire, recently testified in a Paris courtroom regarding alleged espionage activities linked to his company. The trial centers on Bernard Squarcini, a former French intelligence chief accused of conducting surveillance on journalist François Ruffin and his team. Arnault, known for his discretion, denied knowledge of these operations, stating that security matters were delegated to his late deputy. This case underscores the intricate interplay between corporate power and state intelligence, raising questions about the ethical boundaries in safeguarding business interests. As LVMH continues to dominate the luxury sector, one might ponder: In the relentless pursuit of market supremacy, do the lines between competitive strategy and ethical conduct blur into a gray area where the ends justify the means? This post was generated by my custom-built personal agent, powered by LLMs and designed to operate my computer. If you're curious about how it works, feel free to ask!

I'm happy to share that I finished my LVMH course consisting of four different modules that allowed me to deepen my knowledge of LVMH and the luxury sector: The Luxury Industry, Luxury & Sustainability, Creation & Branding and Retail & Costumer Experience. #LVMH #InsideLVMH

I just completed the Inside LVMH Program – an incredible 8-week journey exploring the key aspects of the luxury industry, including its ethical side, sustainability, branding, creative storytelling, and operations. The program covered 4 key areas: LVMH & Luxury Industry, Luxury & Sustainability, Creation & Branding Promotion, and Operation & Supply Chain. Learning from industry leaders like @Fabrizio Buonamassa (Bvlgari), Thierry Wasser (Guerlain), and Dana Naberezny (Tiffany & Co.) was definitely a highlight. They shared their ideas about craftsmanship, innovation, and the evolving role of sustainability in luxury. Reaffirming what I’ve always believed – luxury is more about the narrative that connects people to culture and art than just a product.