Copia Global reposted this
Tracey Turner, co-founder of Copia Global, shares insights into the evolution of the B2C e-commerce platform designed to serve low-income families in Kenya. Launched with the vision of empowering consumers to participate in the global economy, Copia Global initially relied on offline models and has since adapted to the smartphone era, enhancing customer engagement with products and special deals. The company's journey involved significant learning from early failures, such as redesigning an initially complex app to be more user-friendly based on customer feedback. Turner highlights the challenges African entrepreneurs face, including limited venture capital and the necessity of innovative approaches to infrastructure and delivery systems in Africa. Copia Global's efficient delivery system, with 36,000 delivery points across Kenya, promises deliveries within three days, showcasing the company's commitment to customer satisfaction. Despite exiting the Ugandan market due to capital market constraints, Copia Global remains focused on profitability within Kenya. Turner also emphasizes the importance of assembling a competent board and persistent networking to attract investors, underscoring the resilience and growth mindset that has enabled Copia Global to double its growth annually. Read more: https://lnkd.in/dUzT_V3v
