CoolerX’s Post

"How will our sampling campaign drive in-store sales?" The answer lies in our NearStore feature. Brand and trade marketing managers often face the problem of converting trials into purchases, especially when there’s no straightforward way to guide consumers to a store. NearStore uses location data to display the closest store to the consumer where they can head to purchase the product. 🛒 Coupons can be paired with the NearStore feature to further increase conversion and give a direct measure full funnel. Want to see it in action? 🚀 Try out our interactive demo and read more here 👉 https://lnkd.in/e_nXAXzt #NearStoreFeature #SamplTech

Retail Media requires a whole state approach, building narrative at different points of purchase and helping brands build customer journeys. Speak to Colateral to see how we enable this across digital and in store points of presence. #retailmedia #instore #retailers

Standing out in a crowded online environment can be challenging. That’s where in-store #retailmedia shines. It connects you directly with shoppers at the critical moment of purchase, offering targeted exposure and real-time impact. From eye-catching displays and screens to prime shelf placements, in-store retail media can also give smaller brands a chance to grow and thrive. Check out our latest blog to learn more! (Link in the comments)👇 #RetailMedia #retailers #InStoreMarketing #ShopperInsights #instoreimpact #brands

Learn how off-location displays increase visibility and drive impulse purchases, creating engaging shopping experiences and increasing retail sales. Our latest blog, “Shopper Marketing Insights: Off-Location Displays,” dives into the strategic approach behind these displays and their effectiveness. Learn how shoppers engage differently and ultimately drive sales, with this insightful read. 💡✨ Head to our blog: https://lnkd.in/e56m3Ccv Ready to elevate your marketing game? Reach out to our team today at hello@themarketingsyndicate.com.au, and let's explore how we can become your trusted marketing partner. Together, we'll create retail strategies that resonate with consumers' minds and drive remarkable business growth! #TheMarketingSyndicate #ShopperMarketing #Insights #RetailStrategy #OffLocationDisplays #ConsumerBehavior #BusinessSuccess

Introducing a game-changing supplier for your grocery store: Avante Displays! They’re on a mission to revolutionize retail media marketing, helping stores boost revenue and enhance brand visibility. One of their standout solutions, Shelf-o-Bot, is designed to create new revenue streams for retailers. With Shelf-o-Bot, Avante guarantees an increase in sales. Curious to learn more? Check out DCI latest communication! #partnership #grocerybusinesss #membershipperks #innovation #businessgrowth #canadagrocerybiz

Point-of-purchase displays are a powerful marketing tool strategically placed at checkout counters in retail stores to grab the attention of shoppers and encourage impulse purchases. These displays showcase products in an eye-catching way, effectively communicating your brand message and boosting sales and brand recognition. #PointOfPurchase #RetailMarketing #PromotionalProducts #BrandedMerch #Logoyou

10,000 digital screens in-store + 1 question at checkout. Hy-Vee’s monumental retail media network uses TruRating to analyze marketing effectiveness and give that data back to CPGs. We’re thrilled to partner with the team there and give CPGs the ability to ask totally targeted questions at point of payment. Link in the comments to the interview with Kathryn Mazza, SVP of RedMedia at Hy-Vee #RetailMedia #ConsumerInsights #CustomerFeedback #RetailTrends

Numerator’s Promo Shift Dashboard provides a monthly glimpse of today’s promotional landscape. Here’s what we learned in the latest update with data through 1/31/2024: ⬆️ Temporary price reductions (TPRs) continue to grow year-over-year (+25% vs. YA). 🛒 The top retailers using digital TPRs in January 2024 were: Jewel-Osco, Albertsons, Acme Markets, King Soopers, and Kroger. 🥫 National brands continue to drive the bulk of promotion volume, accounting for 86% of all ad blocks in January (+7% vs. YA). Learn more: https://bit.ly/3TSnecx #Numerator #promotions #promo #retail

A good example from Redoxon and Berocca of clear product usage messaging between the two brands. Well placed in the high foot-fall area opposite the cashier in a mini-mart and potentially bringing in new Shoppers with trial pack sizes. #shopper #shoppermarketing #shopperinsights #trademarketing #categorystrategy #channelstrategy

Our next webinar is looking at consumer research by 2 Visions on discounting and promotions. Yates Jarvis will join us to talk about some of the key findings. Register now to join us live, or get the recording: https://hubs.la/Q02sMpd_0 #ecommerce #discounts #promotions