As the holiday season approaches, small businesses who market themselves online have a great opportunity to capture the attention of shoppers and stand out. Frank Vella spoke with the The Globe and Mail about how important digital marketing can be to SMEs in Canada, particularly during their busiest time of year: “Reaching shoppers at the right moments gives them a compelling reason to choose local over large multinational retailers.” https://lnkd.in/eMCHHYQp
