Conor Maurice’s Post

🚀 Boost Your Google Ads with Precise Retargeting through WebEngage 🔄 One of the most powerful features we've recently leveraged is the seamless sync between Google Ads and WebEngage. This integration is a game changer when it comes to retargeting and audience precision. 🎯 In one of our recent projects, we needed to boost our Google Search Ads but found that running Display Ads was critical for a broader reach. However, display ads can often get expensive. That's where WebEngage’s precise audience targeting came in handy. By syncing with Google Ads, we were able to optimize our display campaigns and reach a highly specific audience, reducing wasteful spend and improving performance. 💸📈 While you can achieve some level of audience targeting through Google Analytics, WebEngage takes it to another level. Here’s why: ✅ Known users: Unlike Analytics, where users can be anonymous, WebEngage helps you target known users with much more precision. ✅ Advanced segmentation: The ability to create hyper-focused segments based on user behavior helps drive better ROI. ✅ Cross-channel retargeting: You can sync audiences across multiple channels, ensuring consistency in your messaging whether it's email, SMS, or ads. ✅ Improved personalization: With WebEngage, it’s not just about retargeting but delivering personalized experiences that matter most to your audience. By focusing our display ads on users who had already shown intent, we saw a significant improvement in conversion rates and overall ad performance. If you’re running ads and haven't explored this integration yet, you're missing out on a powerful way to save costs and drive results. #DigitalMarketing #GoogleAds #WebEngage #Retargeting #Personalization #CustomerExperience #ROI #AdOptimization #MarketingTech

🎯 Effectively Target and Retarget Your Audience Through Ads with 99creatives Maximizing the impact of your ads is essential for driving conversions and achieving your marketing goals. At 99creatives, we specialize in precision targeting and retargeting strategies that reach your ideal audience. Here’s how we do it: 👥 Define Your Target Audience: We start by creating detailed audience profiles based on demographics, interests, behaviors, and purchasing patterns. Understanding your ideal customer is crucial for effective targeting. 📊 Utilize Data and Analytics: Leveraging data from your website, social media, and past campaigns, we identify patterns and insights that inform our targeting strategies. Data-driven decisions ensure your ads reach the right people. 🌐 Use Advanced Targeting Options: We utilize advanced targeting options available on platforms like Facebook, Google, and LinkedIn. These include lookalike audiences, interest-based targeting, and behavioral targeting to refine our reach. 📈 Segment Your Audience: Segmenting your audience allows us to create tailored ad campaigns for different groups. Personalized messaging resonates better and increases the likelihood of conversion. 🔄 Implement Retargeting Campaigns: Retargeting helps re-engage users who have previously interacted with your brand. We use pixel tracking and cookies to serve personalized ads to users who have visited your website or engaged with your content. 💡 Dynamic Retargeting: We utilize dynamic retargeting to show users ads featuring products or services they viewed on your website. This personalized approach increases the chances of conversion by reminding users of their interest. 📧 Leverage Email Lists: Using your email list, we create custom audiences for targeting and retargeting. 📱 Cross-Platform Targeting: We implement cross-platform targeting to reach your audience across multiple channels, including social media, search engines, and display networks. Ready to effectively target and retarget your audience through ads? Let’s collaborate and achieve your marketing goals with precision! 🎯📊 #AdTargeting #Retargeting #99creatives #DigitalMarketing

🍪🚫🎯As third-party cookies crumble, marketers like me are gearing up to tackle new challenges in reaching our ideal target audience. Click to read my POV on the topic and discover fully baked alternative targeting solutions that will increase awareness of your brand, drive purchases, and alleviate privacy concerns. #MarketingChallenges #thirdpartycookies #retargeting #remarketing #firstpartydata #digitalamarketing #targetaudience &Barr

What is the difference between a boost and an ad campaign? The main difference between a boost and an ad campaign lies in their complexity, targeting options, and the platform features they offer. 1. Boost: Definition: A boost is essentially a simplified, quick ad option that amplifies an existing post on social media platforms (like Facebook or Instagram). It’s used to get more visibility, likes, comments, and shares for a post you've already published. Purpose: Boosting is mainly intended for increasing post engagement or visibility. Targeting: Limited targeting options. You can choose basic criteria like location, age, interests, and gender, but it doesn't offer the more advanced features of full ads. 2. Ad Campaign: Definition: An ad campaign is a broader and more complex marketing initiative that allows you to create fully customized ads using a platform's advertising tools, like Facebook Ads Manager or Google Ads. Purpose: An ad campaign can have various objectives beyond engagement, including website traffic, lead generation, conversions, app installs, and more. Targeting: Provides advanced targeting options, such as custom audiences, lookalike audiences, detailed demographics, and retargeting features. In summary: Boosting is fast and simple, perfect for basic visibility and engagement on social media posts. Ad campaigns are comprehensive and customizable, suitable for achieving more advanced business objectives.

Google Ads (2) Different types of targeting options in Google ads and how you can leverage them effectively. Demographic targeting, audience targeting, remarketing, and placement targeting, and how to leverage them effectively. Here are some targeting options to look out for on google ads:- ⚫️ Demographic Targeting ⚫️ Audience Targeting ⚫️ Remarketing ⚫️ Placement Targeting (1) Demographic Targeting: Demographic targeting in Google Ads allows advertisers to tailor their campaigns to specific demographics such as age, gender, household income, parental status, marital status, Education level, Job title & Industry and Interest& Affinity. (2) Audience Targeting: Audience targeting in Google Ads allows advertisers to reach specific groups of users based on their online behaviours, interests, demographics, and other factors. Remarketing Audiences: These audiences consist of users who have previously interacted with your website, app, or ads. Customer Match: Customer Match enables advertisers to target users by uploading lists of customer email addresses, phone numbers, or other identifiers. Similar Audiences: Similar Audiences are created by Google based on the characteristics and behaviours of your existing customers or website visitors. In-Market Audiences: In-Market Audiences consist of users who have shown purchase intent or actively researching products or services similar to yours. Custom Intent Audiences: Custom Intent Audiences enable advertisers to target users based on their search behaviours. (3) Remarketing: Remarketing in Google Ads is a powerful advertising strategy that allows advertisers to re-engage with users who have previously visited their website, interacted with their mobile app, or engaged with their ads across various platforms. Tracking Pixel or Tag: To implement remarketing, advertisers need to place a tracking pixel or tag on their website or mobile app. Building Remarketing Lists: Advertisers can create lists for users who abandoned their shopping carts, visited product pages but didn't make a purchase, or completed a lead form. Frequency Capping and Ad Scheduling: Advertisers can control the frequency at which users see their remarketing ads and schedule ads to appear during specific times of the day or days of the week. (4) Placement Targeting: Placement targeting in Google Ads allows advertisers to specify where their ads should appear across Google's Display Network. Website Placements: Advertisers can select individual websites or specific web pages where they want their ads to appear. Mobile App Placements: Advertisers can choose to display their ads within specific mobile apps available on the Google Display Network. 👉 Let me know in the comments which factor of targeting options you need to explore more. #targetingoptions #googleads #inorganictraffic #remarketing #advertisers #ads

Part 3: Key Targeting Strategies for Programmatic Ads Programmatic advertising offers a variety of targeting strategies to help advertisers reach their key audience effectively. One key targeting strategy is Demographic Targeting 🎯, where advertisers can target users based on factors such as age, gender, income, and education level. For example, a skincare brand may target females aged 18-35 with a college education for their new product launch. Another powerful targeting strategy is Geofencing 📍, which allows advertisers to target users based on their location. For instance, a local coffee shop may use geofencing to target users within a 5-mile radius of their store with a special promotion. Retargeting 🔁 is another essential strategy in programmatic advertising, where advertisers target users who have previously visited their website but did not make a purchase. By serving ads to these users across various websites, advertisers can re-engage them and drive them back to their site to complete a purchase. Contextual Targeting 📰 is another effective strategy where ads are targeted based on the content of the webpage. For example, a travel agency may target users reading an article about vacation destinations with ads promoting their holiday packages. Lastly, Data Targeting 📊 involves targeting users based on their online behavior, such as browsing history or purchase intent. By leveraging data from third-party providers, advertisers can create highly targeted campaigns to reach users who are most likely to convert. Case studies have shown that by implementing these key targeting strategies, advertisers can see significant improvements in their campaign performance. For example, a fashion retailer saw a 30% increase in conversions by using demographic targeting to reach their key audience. In conclusion, incorporating these key targeting strategies in programmatic advertising can help advertisers effectively reach their target audience and drive better results for their DTC marketing campaigns. #ProgrammaticAdvertising #TargetingStrategies #DTCMarketing #AdTech 🚀

𝑾𝒉𝒚 𝒊𝒔 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑷𝒊𝒙𝒆𝒍 𝒘𝒆𝒃 𝒔𝒊𝒕𝒆 𝒔𝒆𝒕𝒖𝒑 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒊𝒏 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔? Setting up Facebook Pixel on a website is essential for businesses looking to enhance their online marketing efforts. Facebook Pixel is a tracking code that collects data about user interactions on a website, such as page views, product searches, and purchases. This data allows businesses to better understand customer behavior, which in turn enables more effective ad targeting, retargeting, and optimization. With Pixel, businesses can track key events like leads, sign-ups, or purchases, giving them valuable insights into how their audience interacts with their products or services. This level of tracking helps optimize ads by showing them to people who are more likely to take the desired action. Facebook's algorithm uses this data to create Custom Audiences for retargeting campaigns, as well as Lookalike Audiences that mimic a business's best customers. Additionally, Facebook Pixel helps measure the return on ad spend (ROAS) by linking website actions back to the ads users engaged with. This allows businesses to gauge the effectiveness of their campaigns and make data-driven decisions to improve performance. In an increasingly competitive digital landscape, having accurate tracking and data collection through Facebook Pixel is crucial for maximizing ad performance and growing a business.🤝

How to 10x Your Google Ads Retargeting Performance with 10 Top GA4 Audience Targeting Strategies (...You Don’t Want to Miss!) Here are 10 must-use GA4 audience segments that can boost your retargeting Performance: 1️⃣ Purchasers → Users who completed a transaction on your website. Why Use It? Upsell or retarget with complementary products or services. 2️⃣ Cart Abandoners → Users who added items to their cart but didn’t check out. Why Use It? Perfect for personalized offers or reminders. 3️⃣ Repeat Visitors → Users who’ve visited your site multiple times without converting. Why Use It? They know your brand---just show them the right ad to convince them. 4️⃣ High-Value Customers → Users who’ve spent the most or frequently buy high-value items. Why Use It? Reward loyalty and drive repeat purchases. 5️⃣ Engaged Users → Users who spent significant time on-site or interacted with key features. Why Use It? These users are interested—move them toward conversion. 6️⃣ Recently Active Users → Visitors from the last 7 days (or a custom timeframe). Why Use It? Stay top-of-mind with fresh visitors who remember you. 7️⃣ New Visitors → First-time visitors to your site or app. Why Use It? Build trust with introductory offers and educational content. 8️⃣ Product Viewers → Users who viewed specific products but didn’t take action. Why Use It? Push them down the funnel with product-specific ads. 9️⃣ Form Fill Drop-Offs → Users who started but didn’t complete a form. Why Use It? Simplify the process or remind them of the benefits. 🔟 Custom Segments → Combine specific events, behaviors, or demographics (e.g., watched 75% of a video in a specific location). Why Use It? Unmatched flexibility to target niche audiences. How to Use These Audiences in Google Ads: ✅ Connect GA4 to your Google Ads account. ✅ Build your audiences in GA4 under the "Audiences" section. ✅ Sync them with Google Ads for precise targeting. By focusing on the right people, you can get more leads, sales, and better results from your Google Ads. Which audience type do you find most useful? Share your thoughts below!

Should you stick to the "Original Audience setup" for your remarketing campaigns? Imagine a passionate entrepreneur in the business of hair trimmers, who owns a direct-to-consumer (D2C) website. One night, he found himself deeply concerned about his business sales and the advertising expenses he had incurred over the last six months. He spent hours scrolling through numerous YouTube videos and reading plenty of forums until he stumbled upon a concept called retargeting. Determined to take action, he decided to offer a 20% discount on the price of his trimmers. With sudden determination, he opened his laptop, navigated to his Facebook dashboard, and created a sales campaign. He included all the retargeting audiences, such as website visitors and social engagers, in the default audience targeting setup offered by Meta. Without giving a second thought to his setup, he proceeded with all the audiences under the default setup of "Advantage plus audience." However, when you put any audiences under the "Advantage plus audience" category, Meta considers them as suggestions and may tweak the ad delivery to other audiences as well, which might not fall within the retargeting audience. Now, imagine displaying your 20% offer to a completely new audience that hasn't interacted with your business before. While it's not a strict rule to refrain from showing discounts to your cold audience, doing so means potentially missing out on opportunities where people could purchase your product without applying the 20% discount code. The point I'm trying to convey is that when you're unsure whether to opt for the "Advantage plus audience" or not, it's quite simple. You just need to ask yourself whether this is something that should be shown to people who have already interacted with your brand, or if it's something that can also be shown to the general or cold audience. It's a minor adjustment in your campaign, but it can make a significant difference! . . #meta #retargeting #performancemarketing #digitalamarketing #linkedin

Day 88: Hey everyone, Following up on our discussions from Day 86 and 87, today I want to dive into the nitty-gritty of Facebook ads targeting. How Targeting Audiences on Facebook Actually Works Facebook targeting is often misunderstood. Here’s the real deal: 1. Ads Do the Targeting: -Running ads on Facebook is akin to earning organic reach. -Ads create their audiences by learning who engages with the content. 2. Interest Groups: -Facebook is not an intent platform like Google; it creates intent. -Interest groups are built on user conversations and actions. -The population of an interest group is highly dynamic and ever-changing. 3. Retargeting on Facebook: -Every ad impression is a retargeting effort based on user behavior both online and offline. -Even broad targeting performs retargeting by repeatedly showing ads to users to drive actions. 4. Understanding User Behavior: -Facebook knows what content users want to see, what they are shopping for, and their behavior across the internet. -Content, whether organic or paid, learns who likes it and targets similar users, effectively creating a lookalike audience for every ad. --- Key Takeaways 1. Efficiency: -Broad targeting is the most cost-effective option because it allows ads to find their best audience without restriction. 2. Stability and Scalability: -It’s the most stable and scalable option as it aligns with Facebook’s business model. 3. Facebook’s Knowledge: -Leveraging Facebook’s understanding of user behavior can significantly enhance ad performance. --- Misconceptions about Interest Groups 1. Interest Groups Imply Sentiment: -They don't necessarily reflect positive sentiment. 2. Interest Groups Imply Buying Intent: -They do not guarantee that users are ready to buy. 3. Interest Groups Are Accurate: -They are not always accurate and can include users due to errors in the code. --- Retargeting Insights -Smaller retargeting audiences cost more and may annoy users who have already decided they are not interested. -Respecting user behavior and feedback is crucial to maintaining a positive relationship with Facebook and keeping costs low. -- Hi, I'm Tim😁, the Co-Founder of @Ad Ninja🥷, and this is day 88☀️ of my journey to create the best Facebook ads & creative agency in Germany🇩🇪. Follow my journey and learn with me along the way. If you know somebody who wants to level up their Facebook ads/ads creative game, you can DM me💬 ;)