Andrew Compton’s Post

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Automotive Founder | 3x Exits | Fractional Bus Dev | USMC Veteran | Text Me 813-279-8970

"Everything you're telling me, we can do ourselves," a CEO told me. My snarky reply, "Oh, you thought I was the guy with the never-thought-of-before ideas?" I'm not that guy, but I am the guy to tell you, "To know something and not do it, is like not knowing it at all." He knows he needs to upgrade his sales team, but not actively recruiting better talent or coaching his current reps. He knows he needs more inbound leads but has zero content campaigns running. He knows he needs to close public dealer groups but has zero in the pipeline. He knows he needs a robust partner program but has zero resellers. This CEO is following the worst possible strategy, Knowing everything and doing nothing. My job isn't to tell CEOs about the gap, My job is to close it.

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