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The Sephora Savings Event Is Here To Make All Your Beauty Dreams Come True At Up To 30% Off Essentially, Sephora Beauty Insider Members tin get up to 30% disconnected based connected which tier they're a portion of. Deets and dates below:  Rouge Members get 20% disconnected *and* aboriginal entree to deals from 4/5 – 4/15. VIB members get 15% disconnected from 4/9 – 4/15. Insider members get 10% disconnected from 4/9 – 4/15. Simply usage the codification YAYSAVE to nab these discounts astatine checkout! You tin adjacent notation the codification astatine checkout to prevention if you're buying successful store. 

Make-up isn't really my thing but SEPHORA makes me feel special. Here's why: 1. They educate me. I have no clue about products. From what shade of lipstick is right for my skin tone to what's the difference between lipgloss and lip oil, I'm completely lost. I also can't be bothered trying to understand everything or even testing out products. I'm a busy single mom and have no time. Luckily, Sephora has me covered with their advisors who tell me what I need and get me out of the store quickly. 2. They provide a purchase history. Like I said, I'm not interested in anything new. I want what works and what I've used in the past. Sephora makes this easy on their platform. Just log in and see what you've purchased in-store and online, if it's in stock, plus, some good alternatives. 3. They reward me. I recently celebrated a birthday and Sephora is celebrating with me. I made a purchase this weekend and was pleasantly surprised with a special gift: a sample of a pricey mascara my pre-teen daughter is negotiating to take off my hands. This year, B2B brands can no longer afford to follow traditional marketing paths. They must start taking their notes from consumer-facing brands and make a more concerted effort to : —understand their buyers —take into account their unique goals and preferences —develop experiences that are personalized —make every process simple, streamlined, and easy —reward customers (new and loyal) with freebies or extras that make them come back for more.

Sephora UK's launch of their new loyalty program MySephora, underscores a critical truth in the beauty industry: loyalty is vital and transformative. Why is loyalty in beauty so powerful? Let's break it down: 1. Deep Customer Insights: Beauty purchases are deeply personal. individual preferences, product affinities, and beauty routines. 2. Personalization at Scale: With rich customer data, brands can offer hyper-personalized recommendations, samples, and experiences that truly resonate. 3. Lifecycle Marketing: From skincare newbies to makeup aficionados, loyalty programs can nurture customers through every stage of their beauty journey. The success of Sephora's loyalty programs showcases the power of well-crafted loyalty strategies in retail. By fostering a culture of loyalty, global brands like Sephora not only drive business growth but also deliver exceptional customer experiences worldwide. Read more: https://lnkd.in/gdccz_u5 #RetailLoyalty #BeautyPersonalization #SephoraRewards

Sephora, the beauty maestro, unveiled a game-changing strategy: the 'Beauty Insider' loyalty program! With meticulously crafted tiers based on annual spending, Sephora turned shopping into a rewarding journey. Diamond Divas, VIB Royalty, and Beauty Insiders - welcome to a world where every purchase takes you one step closer to exclusive perks and fabulous discounts!   Why does it work? Because who can resist the allure of prestige rewards? The higher your spend, the more glamorous your perks! 💰🌟 Sephora turned loyalty into a lifestyle, and now every beauty aficionado can experience the VIP treatment. Top-tier rewards, VIP exclusives, and unmatched discounts – that's the Sephora secret sauce! 🤫✨ This ingenious marketing move transformed Sephora into the beauty haven it is today. #SawahMarketing #DubaiMarketing #SocialMediaAnalytics #DataDrivenDecisions #GrowthStrategy #MarketingMagic #ConnectionsThatSell

We're incredibly proud of our little pink bottles that are making waves worldwide, and the numbers speak for themselves: MONDAY BY THE NUMBERS - 🧴Now in 39 countries (India and South America coming soon!) 🧴With more than 140 retailers 🧴In 71,000 retail doors 🧴With over half a million points of distribution  🧴Available to over a billion people worldwide 🧴Thousands of 5-star reviews 🧴21 major beauty awards 🧴More than 21 million likes on our TikTok content 🧴437,100 followers on TikTok 🧴Making us the #1 haircare brand on the platform 🧴3.8 billion digital impressions served MONDAY has also achieved significant growth in the past 12 months, having - - Increased the number of countries we're stocked in by 56% (from 25 to 39). - Doubled the number of valued retail partners, growing from 70 to 140 - Expanded to 2.3 times the number of retail doors (from 31,000 to 71,000). - Increased market share in the US for total Haircare dollar sales by 24%, with share of units rising by 29% - Climbed an average of 5 positions, now ranking 31st in dollar sales and 26th in unit sales as a brand across the US - Grown sales by 13% in the US, 41% in the UK, and 21% in Canada - Ranked among the top 2% of all haircare brands in the US based on total unit sales - Ranked in the top 0.5% of all brands in unit growth across the total haircare market in the US

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

Yves Rocher's new marketplace is a digital power move. 🌿 🌿 Yves Rocher launched a digital marketplace on Sept 23 👶 Early partners include Ouate (children's care) and Monsieur Barbier (men's grooming) 📈 The marketplace aims to feature 50 brands by 2024 💻 Digital sales make up only 10% of Yves Rocher's revenue 🎯 The goal is to double online sales within 3 years 🏢 Yves Rocher has 660 stores and serves 8M customers in France 🌍 Expansion to the US and Asia is planned after Europe 💸 Cost-cutting measures include selling a perfume site to Arcade Beauty ~~~ ✍️Will Yves Rocher's marketplace double its online sales? ♻️ Reshare if this resonates with you. 💌 Subscribe to MarketMaze for more insights. Link in bio. #YvesRocher #DigitalMarketplace #BeautyBrands

How did SEPHORA enhance its sales by 20% using recommendations and loyalty programs? The crucial concept here is being #SHOPPER #CENTRIC. What does this mean? They took steps to understand and anticipate their customers' needs better than the customers themselves ;) Being shopper-centric involves comprehending who your shoppers are, what motivates them to shop, and how to ensure their shopping experience is seamless and enjoyable. For instance, Sephora implements strategies to achieve this; #Personalized_recommendations. By analyzing data from different sources, Sephora gains insights into individual preferences, skin types, and concerns. #Loyalty_program. Sephora's tiered programs (Beauty Insider, VIB, Rouge) reward customers with points for purchases, reviews, and social media interactions. Higher tiers offer perks like birthday gifts, free shipping, and early access to sales. #Synergy_and_Impact. Establishing an emotional connection through personalized experiences nurtures a bond with the brand. This makes customers feel appreciated and understood while boosting brand loyalty and advocacy. __ These examples only scratch the surface of Sephora's efforts to position itself as a leader in shopper-centric practices. The crucial point to keep in mind is that the #better you #understand your customers the more you can #provide them with. #shoppercentric #shopperexperience #shopperinsights #shopper #retailtech #retailtechnology #aitools *picture credit: Angela Peterson / Milwaukee Journal Sentinel

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Driven by self-gifting trends (evident by the most recent Valentine’s Day holiday) and the so-called “lipstick” effect during our stressed economic times, parent company LVMH is seeing stronger revenue growth for Sephora (its multi-brand retailer with wide audience × strong cash generation), and similarly, L’Oreal has benefited from a pre-pandemic increase of 40% in annual revenue despite Chinese markets plateauing. Both brands are benefiting from the tangibility of in-store traffic and sales, including Sephora’s store-within-a-store concept expansion with Kohls. Continuing to build on quality, exclusivity, and product integrity is critical (particularly a cautionary tale with the proliferation of arbitrage online), and forging stronger customer relationships to retain interest throughout digital channels while in enticing frequent visits in-store to test into and expand brand experience are the domain of strong loyalty programs, CX, and commerce innovation. #PublicisCommerce  #customerjourney https://on.ft.com/3T0YtdK