Small price changes can have a huge impact on your bottom line, making price elasticity a secret weapon in the battle for market share. Our white paper delves into the nuances of price elasticity, helping you understand how different products and customer segments react to price changes. Read now: https://hubs.ly/Q02ZwDrV0
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Your price is the exchange rate for the value you're creating, but what's the unit? In tomorrow's newsletter, I'm breaking down the concept of the exchange rate in pricing. You will learn: 1. How to choose the right pricing unit 2. Real-world examples of successful pricing unit and its evolution 3. How to segment your customers Get it here → https://lnkd.in/dNqFw_RS
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Setting the right price is key to staying competitive and profitable. Curious about how to strike the perfect balance? Dive into the strategies in our latest blog post for actionable pricing strategies that work! ⬇️ https://lnkd.in/ezr3_XFT
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Welcome to the [me] Word of the Day series, where we will define technical and not-so-technical, lighthearted industry terms. Today’s word is: Actual Food Usage. Meaning your cost of goods sold including waste calculated from inventory.
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How do you make a pricing decision? The 5 most common pricing strategies are 1- Cost-plus pricing. Calculate your costs and add a mark-up. 2- Competitive pricing. Set a price based on what the competition charges. 3- Price skimming. Set a high price and lower it as the market evolves. 4- Penetration pricing. 5- Value-based pricing.
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Pricing strategies are crucial for entering a new market or increasing your market share. Before deciding on one, it's important to understand the advantages and limitations of each. My latest blog on the different types of pricing strategies and their practical examples. https://lnkd.in/dg5R32ia
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There are many ways to price products/services. The 3 most common pricing strategies: 1. Competitive pricing. It's based on competitor's prices ✅ Simple & Validated ❌ Doesn't represent the value 2. Cost-based pricing. It's based on your cost + margin ✅ Ensures profit ❌ Doesn't represent the value 3. Value-based pricing. It's based on the value you provide. ✅ Most profitable ❌ Can be hard to justify prices As you can see, each has its pros & cons. Experiment to find which one suits you best.
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What's your favorite coffee to sip? Let's chat! ☕ 💼 Are you leaving money on the table with your pricing strategy?" 📊 Pricing isn't just about covering costs but maximizing profitability. Learn how to optimize your pricing strategy to boost your bottom line. 📲 Ready to unlock the full profit potential of your products or services? DM us for a free pricing review and start maximizing your margins.
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Checklist for using price framing to influence perception 1. Show discounts next to the original price 2. Break down monthly costs into daily amounts 3. Use larger numbers to add perceived value 4. Highlight deals clearly to guide decisions Framing helps create a sense of value
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Staying competitive in a saturated market means staying smart with your pricing. A dynamic pricing tool can help you fill your calendar and maximize revenue. Is your pricing strategy optimized?
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Dear network, value based pricing is a highly relevant topic! I learned a ton from Alan. If you are interested in this topic (you definitely should if you are running a business), and if you are involved in pricing decisions, then this is for you! Please take 2 minutes to complete the survey below. Alan will reach out to selected participants. I am sure you will learn a lot from this interaction!
Do you work in a role that makes decisions about pricing for your product or service business? The MarketFit team is developing a course on value-based pricing, to equip decision makers like you with the most effective skills to optimize pricing for your products and services. We want to learn from you, so we can tune our course to provide the greatest value to people like you. Please complete this two-minute survey to begin the conversation! (Please click link to survey in comments.)
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