Chronoworking isn't new, yet it has attracted more attention since the pandemic, as remote and hybrid work has mainstreamed, says Dirk Buyens, professor of HR management at Vlerick Business School in Brussels. "No longer do we all spend an hour or so on a commute between the set times of around seven to nine in the morning, and we can truly understand when we are most productive and how to get the most out of our job."
Workers, especially younger ones, like the idea of suiting their schedules to their most productive hours – but companies also stand to benefit from chronoworking, adds Buyens. Allowing staff to work when they're at their best could boost performance and wellbeing, with a knock-on positive effect on employee retention. "If workers are happy and that their managers allow them to work hours that suit their needs, they are going to be more likely to stay at the organisation," he says.
Many companies still find it unconventional; and it simply can't work for others, like customer-facing businesses or those tied to outside factors, like stock market hours. Yet some firms without these constraints – often with globally distributed workforces – are introducing it.
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