Adelina Alvarez Acuña’s Post

📸 NEW WORK 📸 Las celebridades suelen promocionar productos, pero Checo en México lo lleva a otro nivel. En la misma calle, podés encontrarlo promocionando de todo: desde hamburguesas y aceite para motor hasta tequila, café, gel para el cabello y chocolates—básicamente, cualquier cosa que puedas imaginar. Por eso, en colaboración con nuestros amigos de Uber Eats, convertimos cada uno de sus anuncios en uno de los nuestros. Ahora, cada vez que Checo esté vendiendo algo, sabés que también podés conseguirlo en la app. Casi un millón de reproducciones en su primera semana al aire y muchísimas repercusiones incluyendo a Christian Horner, el director de la escudería de Red Bull que comentó sobre la campaña en conferencia de prensa. La campaña incluyó un film con Checo producido por Landia y un hackeo de los avisos de Checo en OHHs, social media, YT y una sección dentro de la app para todos sus productos. (Próximamente podrán ver todo en un mismo lugar) Gracias a todo el equipo de Uber Eats y a W+K México por hacer esto realidad. ---------------------------------------------------------------------------- Celebrities often endorse products, but Checo in Mexico takes it to an entirely new level. On the same street, you can find him promoting everything from burgers and motor oil to tequila, coffee, hair gel, and chocolates—basically, anything you can think of. He’s like a walking, talking version of Uber Eats! That’s why, in collaboration with our friends at Uber Eats, we turned each of his ads into one of ours. Now, whenever Checo is selling something, you’ll know you can also get it on our platform. The campaign quickly gained traction, racking up nearly a million views in its first week and generating plenty of buzz, including a mention from Christian Horner, Red Bull Racing’s team principal, during a press conference. The initiative included a film featuring Checo, produced by Landia, as well as a clever integration of his ads across outdoor displays, social media, YouTube, and even a dedicated section within the Uber Eats app highlighting all his products. (Soon, you’ll be able to browse it all in one place!) Thanks to all the Uber Eats team and W+K Mexico for making this happen! Check this out:

Nestlé - From Angola to Guatemala #patricioastolfi Shining a Critical Spotlight on Malher's Chimichurri Innovation within Nestlé's Global Product Portfolio As Malher unveils its latest offering, the new Chimichurri Malher, positioned as a unique dehydrated seasoning in the Guatemalan market, a nuanced examination reveals deeper implications within Nestlé's global popularly positioned product business model. Nestlé's emphasis on small packaging designs and low-cost goods, central to its market strategy, raises concerns about the prioritization of convenience and affordability over consumer health and environmental impact in the production and marketing of culinary products like the Chimichurri Malher. The juxtaposition of tradition and innovation in Malher's narrative intersects with Nestlé's commercial ethos, highlighting the tension between culinary heritage and profit-driven models that may overlook the health implications and ecological footprint of processed convenience foods. In the context of evolving consumer preferences and the commodification of culinary traditions, the introduction of the Chimichurri Malher prompts critical reflection on the balance between accessibility and sustainability, as well as the ethical considerations of convenience-centric product designs within the broader context of Nestlé's global product portfolio. This critical analysis underscores the imperative of scrutinizing the intersection of consumer culture, corporate strategies, and sustainability imperatives in the realm of food production and consumption, urging a holistic evaluation of the trade-offs between affordability, health, and environmental responsibility. #CulinaryCritique #NestleProductPortfolioAnalysis #ConsumerHealthAndEnvironmentImpact #CorporateProfitVsEthicalConsiderations #nestle #nestleguatemala #patricioastolfi #markschneider #paulbulcke #nestlecentroamerica #laurentfreixe

#ShareOfStomach More and more retailers are recognizing the additional value foodservice brings to their core business. Only recently, textile specialist Zara launched a new line of cafeterias adjacent to its retail store in Madrid.

After some small pilots conducted by Zara in its foray into the world of cafés in Dubai and Madrid, Zara has finally launched its first establishment featuring its new café brand, ZACAFFÉ. The idea is not to develop standalone dining establishments (or maybe it is… time will tell how much traction the new brand generates and whether there’s a shift in the initial concept), but rather to enhance the #experience of its customers in physical stores. A customer doesn’t eat, dine, or snack twice. If they ultimately enjoy a coffee and croissant at ZACAFFÉ, it will be an occasion that won’t occur at McCafe at McDonald's, Dunkin Donuts, Mk&Sons Group Timhortons Restaurants, Starbucks or costacoffee. The battle for “share of stomach” becomes more complex. A clear example of how the lines between #foodservice and #retail are now completely blurred—or even erased—as highlighted in Circana’s latest report: 👉🏻Expanding consumer choices: Foodservice and retail merge as boundaries blur in a transforming market by Circana

Think outside the box

Are you looking for an ultra-premium, brick oven-cooked piñas, hand-crafted, tahona-crushed, vegan, cruelty-free, gluten-free, organic, single-estate, kosher, distilled with copper, using deep-well water, family-owned distillery, fermented with wild yeast in open vats? We got you! ;) Are you looking for something a bit simpler? We got you too. Each and every brand is unique. So why is your juice not? The spirits industry is such a competitive market that differentiators are a must in all aspects of your brand and company. - Are you family-owned? Say it! It matters. - Do you have environmentally friendly and sustainable processes? - Do you give back to local communities? - Does your packaging reflect your values? - Is your story compelling and does it make people FEEL something? - Are you solving an issue? Are you fighting for something? At Casa Loy Tequilera, we make sure your precious juice is not only made with the highest standards in the market, but it adequately reflects your company's and brand's DNA. We truly believe each brand should have a liquid that properly aligns with your vision. This is why we tailor your tequila profile to your specific and unique needs. Feel free to reach out for any inquiries.

🍻 Free beer alert! Discover Nude Project's viral sweepstakes 🍻 Imagine winning free beer just for entering a sweepstakes. The Nude Project caused a sensation on social media with its ingenious strategy. 🥳 An irresistible sweepstakes: The Nude Project organized a competition that caught the attention of thousands of people. 🎉 The power of community: Nude Project realizes that their success lies in community involvement. They created a strategy that encouraged participation and connection among their followers. A great lesson for all brands.✅ Viral impact: In just a few days, the sweepstakes went viral. Social media buzzed with enthusiastic comments and beer lovers sharing their enthusiasm - who wouldn't want a year of free beer?🍻 The future of promotions: Nude Project shows us that creative and authentic giveaways can have a big impact. Are we witnessing a new era of viral competitions? Quite possibly.🚀 While the Nude Project giveaway is undeniably attention-grabbing, I can't help but wonder about its long-term effects - will this surge in popularity translate into sustained brand loyalty, or is it just a passing fad? We must balance short-term enthusiasm with lasting brand value. And that is why we will need to analyze the participation results and the post results. 🤔

🍻 What a happy way to start the Summer! 🍺 NOBA has partnered with Mahou San Miguel to launch an innovative service to create your own personalized beer - both liquid & label! (available in Spain only) 1️⃣ Go to Youbrew.es 2️⃣ Configure your own beer + label 3️⃣ Check with the Barman if you need help or inspiration 4️⃣ Ready to enjoy! Spruce up your events and create the perfect gift for your loved ones! There's no beer like the beer made just by and for you! ;) #innovation #businessprototyping #corporateinnovation #beer #personalization

Another way to do marketing

Coraline “Special Edition”: Details aren’t important, details are everything! And if there is anything I can do to have them emerge I will do my best to make that happen! Here we have Coraline dipped in a pearly light blue wax. It can be both hand dipped using a wax pot or automatically dipped using machinery purposely made to apply wax homogeneously almost to perfection. The only thing is I personally love how manually dipping pearly wax leaves those wavy lines when drying (a finish that is hard to obtain when using machinery). So that’s what I did: I hand dipped each and every bottle. Something I want to point out: automated dipping does have its pros as well! Automation gets you waxed bottles a lot faster (given that it also blow dries each and every bottle) and I would highly recommend it especially when using solid color waxes (with no effects). I hope you enjoy!