Communicorp UK’s Post

Radio: the star of advertising! ✨ Interesting article on the power of radio . . offering businesses an effective, cost-efficient, and impactful platform reaching the right audience at the right times. Uncover the magic that makes radio not just a medium but a hero in the advertising world. . .

The Power of Local Radio Advertising 📻 Local radio advertising is a game changer for reaching your target audience! 🎯 Connect with local listeners and boost your brand awareness with the power of radio! 🚀 Read our article on why you should add Radio Advertising to your Marketing Plan. https://lnkd.in/ggmxxcPA #LocalRadio #AdvertisingSuccess #ReachYourAudience

The Power of Local Radio Advertising 📻 Local radio advertising is a game changer for reaching your target audience! 🎯 Connect with local listeners and boost your brand awareness with the power of radio! 🚀 Read our article on why you should add Radio Advertising to your Marketing Plan. https://lnkd.in/ggmxxcPA #LocalRadio #AdvertisingSuccess #ReachYourAudience

The Power of Local Radio Advertising 📻 Local radio advertising is a game changer for reaching your target audience! 🎯 Connect with local listeners and boost your brand awareness with the power of radio! 🚀 Read our article on why you should add Radio Advertising to your Marketing Plan. https://lnkd.in/ggmxxcPA #LocalRadio #AdvertisingSuccess #ReachYourAudience

Remember when TVs used to have static channels with white noise? That's what your audience hears when they've got the radio on in the background. So how do you cut through the white noise? Step 1: Be authentic to who your business is. Find our other best tips: https://hubs.ly/Q02kXnvW0 #Radio #Advertising #PaidMedia #RadioAds

Is social media ad spend about to collapse? To get a sense of where the media landscape is heading, it can be helpful to look at advertising trends. The headline: 🔽 It's not looking good for social media. 🔼 But it's looking very good for linear TV and BVOD. According to Media Leader, new analysis shows that brands could be spending 3x too much on social to drive growth. Instead, TV and VOD deliver far greater value for money. All of this points to a huge crash in digital ad spend, and billions of pounds diverted into linear TV. From the article: "The pendulum appears to have swung too far and too fast away from TV, with other elements of AV (online video, cinema) not being utilised fully enough. "All this means, potentially, billions of pounds of growth for UK-based brands are being left on the table." https://lnkd.in/eJkFvJFs

'Radio: The Performance Multiplier' is the UK’s most comprehensive study of radio advertising’s impact on online search behaviour and website traffic growth. Conducted by Radiocentre in partnership with Colourtext, our study uses advanced regression modelling to uncover the crucial role of radio in driving both immediate and long-term online brand engagement. Across the four brand campaigns we studied, ‘demand generation’ media like radio, TV, outdoor, paid social etc. generated a combined uplift in web sessions of 25% over baseline traffic. Radio advertising itself was found to generate an average 9% uplift in web sessions over baseline traffic. This translates to a 36% share of all website traffic growth being attributed to radio advertising. 'Radio: The Performance Multiplier' presents exciting new opportunities for brand owners to optimise their performance marketing efforts. Radio: The Performance Multiplier - resources Download our full PDF report: https://lnkd.in/eUBpKeFr Download our webinar slide deck: https://lnkd.in/eDJ7hT6n Watch our launch webinar: https://lnkd.in/emg6FQtT

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2028. After the ad business was predicted to have continued expansion last year, this year’s report forecasts continued growth of the ad market, with global ad revenues growing at a compound annual rate of 6.7% through 2028. Here’s a look at some of the highlights for major media markets. #advertising #media #mediaspend #tvadvertising #radioadvertising #digitaladvertising #magazineadvertising #OOH

🎙️ Considering radio advertising for your SME? With South Africa’s radio ad spend set to reach $0.33 billion in 2024 and a potential audience of 42 million by 2029, radio remains a powerful tool for reaching a broad audience. Our latest article delves into the costs, benefits, and strategic considerations of radio advertising to help you determine if it’s the right choice for your business. Explore the possibilities and make an informed decision. 📻 https://lnkd.in/dbXbbq6j #SMESouthAfrica #RadioAdvertising #Marketing #BusinessGrowth

📻 Harness the power of radio advertising with Ottaway Digital! 🎙️ Radio remains a powerful medium to reach a wide audience, whether they're tuning in for music, news, or talk shows. With our Radio Advertising Buyer Service, you can utilize the influence of broadcast media to connect with potential customers on their daily commute or while running errands. Benefits of Radio Advertising: 🔊 Strong Consumer Relationships: Build trust and familiarity with listeners who form bonds with their favorite radio stations and shows. 🎯 Local Targeting: Advertise directly to your desired geographic area, ensuring your message resonates with the right audience. 💡 Attention-Grabbing: Radio ads capture attention and deliver your message effectively, even amidst the hustle and bustle of daily life. At Ottaway Digital, our experienced team specializes in crafting compelling radio ad campaigns tailored to your brand's unique needs. Let us help you amplify your message and reach your target audience effectively. Click below to explore the possibilities of radio advertising for your business! 🚀🔊 #RadioAdvertising #OttawayDigital #BrandAwareness 📻🎶