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VIDEO EDITING What is a video editor? ✨A video editor’s core function is to cut, trim and sequence separate video clips into a comprehensive narrative structure. This sequence eventually becomes the final release of a film or video. The video editor needs to understand aspects of the pre-production phase — such as the shot lists and storyboarding — and from the production phase — such as continuity and cinematography. ✨The video editor spends most, if not all, of their time in post-production. This is where they possess the majority of their skills. It is essential to learn a few key terms in the video, audio and color categories to grasp how to work on a project. Additionally, it is advantageous for the video editor to be familiar with motion graphics and visual effects. There are a number of post-production terms you should be familiar with. Here are a few of the most important ones by each category: 💥Video editing-specific terminology The terminologies discussed before were technical aspects of what a video editor must know and be familiar with. By understanding those terms, you will be able to dive into the bells and whistles of video editing, such as: ✨Montages – a montage is a sequence of various shots edited together to illustrate an idea. Ideally, the video editor attempts to add more visual information while occupying less screen space and at the same time keeping the flow of information accessible to the audience. ✨Transitions – a video transition is a post-production technique to connect one shot to another. The most used transition is the cut (instantly replacing one shot with the next), followed by dissolve (two clips overlap in time for a period of several frames), and fades (fade-out or fade-in, mainly used to show the passage of time). Video editing software comes with many transitions, but most of the time, you will be using the cut about 95 percent of the time. However, sometimes a carefully placed transition can add a stylistic visual effect to the production, so use them to your advantage. ✨Visual effects – visual effects — or VFX — allow complementing a scene by adding missing elements or removing unwanted things to make the scene shine. By integrating live-action footage and generated images, you create realistic environments you can’t capture on film. An example of visual effects would be a spaceship flying or CGI explosions. ✨Motion graphics – motion graphics are animated visual elements intentionally moved on the screen. A video editor can generate and animate stylized clips, lower third text animations, and complex title sequences, or even 3D compositions. Animation programs such as Adobe After Effects allow the creation of incredible motion graphics animations. #snsinstitutions #snsdesignthinkers #snsdesignthinking

In an increasingly digital world, one would be remiss not to acknowledge the sheer power that video production has in the sphere of online consumption. It's more than simply recording a moment; it's a medium through which we convey emotion, tell stories, and make connections. - Key areas in video production: 1. Pre-production 2. Production 3. Post-production Each stage in this iterative process plays a critical role in shaping the final product. They work in unison, like the pieces of an orchestra, to create a masterpiece. • Pre-production is where all great videos begin. This period is all about idea formation, scriptwriting, and logistical considerations. It necessitates a strategic mindset. With careful planning, we generate narratives and lay the groundwork for a successful production shoot. Each stroke of brilliance comes to life during the production phase. It involves cinematography, lighting, sound, direction, and performance. This is the face of video production that people often picture when thinking about the process. However, without the pre-production groundwork, it's very much just a ship without a compass. But let's not forget post-production. This is where the magic truly happens - it's the moment when a raw and sometimes chaotic footage transforms into a cohesive and captivating narrative. The video editor stitches together visual and auditory fragments, enhancing them with special effects, color grading, sound mixing, and more. • The importance of video production simply can't be overstated. In a digitally dominated era, video content is the king. It's predicted that by 2022, online videos will constitute more than 82% of all consumer internet traffic - 15 times higher than in 2017! • What's more, video is an unrivaled way to connect with audiences on a personal level. It allows for a depth of storytelling that simple text or static images fail to match. It provokes emotions, conversations, and engagements in an extraordinary way. So here's my challenge to you: Can you integrate more video production into your marketing strategy? Think about it: Would your customer testimonials carry more weight if conveyed through a heartfelt video? Can behind-the-scenes clips humanize your brand and foster more meaningful relationships with your customers? Take a leap. The world of video production welcomes you, with its capacity to convey, convince, and nurture relationships with the global audience. The power of video production lies not just in the video itself, but in the process, shaping ideas into narratives, fusing art and technology, and turning visions into dynamic realities. The future is being written in video. Enrich your part of the story! #VideoProduction #DigitalMedia #Storytelling

Q4.) What is Storyboarding for a video editor? Storyboarding is a crucial pre-production process in video editing and filmmaking that involves creating a visual representation of the scenes in a video. It serves as a blueprint for the video, helping to plan the sequence of events, camera angles, transitions, and overall flow. Purpose of Storyboarding Visualization: Helps visualize the sequence of scenes and shots, ensuring the narrative flows smoothly. Planning: Assists in planning the technical aspects such as camera angles, lighting, and shot composition. Communication: Facilitates clear communication of the director’s vision to the production team, including cinematographers, editors, and actors. Problem-Solving: Identifies potential issues in the narrative or technical execution before actual filming begins, allowing for adjustments to be made early. Components of a Storyboard Frames: Drawings or images representing each key shot or scene in the video. These can be simple sketches or detailed illustrations. Shot Descriptions: Written explanations accompanying each frame, detailing the action, camera movement, and any specific technical requirements. Dialogue and Sound: Notes on the dialogue or sound effects accompanying each scene, helping integrate audio and visual planning. Timing: Indications of the duration of each shot or scene, aiding in pacing the narrative. Camera Directions: Annotations about camera angles, movements (like pans, tilts, or zooms), and transitions (like cuts, fades, or dissolves). Steps to Create a Storyboard Script Breakdown: Break down the script into individual scenes and key moments. Identify the essential elements that need to be visually represented. Create a Template: Use storyboard templates with designated spaces for visuals and text. These can be drawn by hand or created using digital tools like Storyboard That, Adobe Photoshop, or specialized storyboard software. Draw the Frames: Sketch or use images to represent each key shot. Focus on framing, composition, and key actions within each shot. The drawings can be simple stick figures or more detailed illustrations depending on the project's needs. Add Descriptions: Write detailed descriptions for each frame, including the action, dialogue, and technical notes. Specify camera movements, angles, and transitions. Sequence the Shots: Arrange the frames in the order they will appear in the video. Ensure the sequence logically follows the script and maintains narrative flow. Review and Revise: Share the storyboard with the production team and stakeholders. Gather feedback and make necessary adjustments to improve clarity and coherence. "Benefits of storyboarding and tools to be used in it" will be shared in tomorrow's post. Stay Tuned. Keep Learning and Keep Hustling

Power of Persuasive Advert Videos Advert videos are very important and Kate CEO of G.O Logistics knows this. She understood that a good advert video needed: ↳Compelling storytelling that resonates with the audience's emotions. ↳Visually stunning cinematography that draws viewers in. ↳Thoughtfully selected soundtracks to enhance the mood. ↳Clear and compelling calls to action that guide viewers toward the next step. She realized her videos weren't meeting the mark. So she and her team delve into research. Soon they had: ↳Well-crafted stories that spoke to their audience's desires ↳A honed cinematography skills. ↳A curated soundtrack to evoke the right emotions. With every frame carefully crafted and every word strategically chosen, Kate's new advert videos became powerful tools for driving results. They didn't just showcase products, they told stories that inspired ‘action', ‘connections', and pushed G.O Logistics to new heights of success. A good advert video should be persuasive on all grounds. Kate cracked this code and you can too. Want to take your brand to a higher level? I am Alex Samuel Kelechi, I can help your brand get seen, attract audience, keep them clued and drive engagements. Let's craft a compelling Ad video that captivates your audience and drives engagement. Send me a DM with 'Visual Persuasion' lets get your brand out there. PS: Which advert video did you like as a child?

** Is video editing is Demotivating ? ** Have you ever felt the weight of demotivation in video editing? 🎬 It can be a formidable challenge, navigating through hours of footage, tweaking every detail, and striving for perfection. But amidst this struggle, there lies a hidden beauty. -> Embrace the Process : Each frame is a canvas, waiting for your creativity to breathe life into it. Yes, it might seem daunting at times, but think of it as sculpting—each cut, each transition, shaping a masterpiece. -> Seek the Story : Behind every edit is a narrative waiting to unfold. Dive into the footage, uncover the gems that tell a compelling tale. It's not just about splicing clips; it's about weaving emotions, creating an experience. -> Celebrate Progress : Remember, Rome wasn't built in a day, and neither is a stellar video. Celebrate the small victories—the perfect transition, the seamless blend of audio and visuals. These are the building blocks of greatness. -> Connect with Fellow Creators : The beauty of video editing lies not just in the craft itself, but in the community. Share your struggles, seek advice, and revel in the shared passion for storytelling through visuals. -> Find Your Spark : Lastly, amidst the deadlines and demands, don't forget why you started. Whether it's a love for cinematography, a desire to evoke emotions, or simply the joy of creation—hold onto that spark. So, is video editing demotivating? Perhaps at times. But within that challenge, there's an opportunity for growth, for artistry, for finding beauty in the pixels. Embrace the journey, for it is in the process that true magic happens. 🌟 #VideoEditing #Creativity #Inspiration #Storytelling #Community #Passion #Artistry Share your Opinion about that ! 😇🤔

Can you approach a video production company with no brief? From chatting with clients, I realised sometimes people don’t contact us because they’re not confident they’ve got a good brief. What I say is—don't worry about it. We get excited when people come to us with a blank canvas—it gives us a chance to get creative. You don’t need to have every detail figured out. Plus, the process is really simple. We help you agree on an objective (increased sales, lead gen, awareness) Find a video type that matches the objective (case study, brand, product videos) Pick an on-brand video style Agree on the Budget Organise the shoot Film and edit It’s simple to turn your blank canvas into a really cool video or animation. The hardest part is picking up the phone or dropping us an email. So, yes, if you want video but haven’t worked anything else out beyond that, you should absolutely reach out to a video production company. #videoproduction #corporatevideo #videographer #brandvideos #productvideos

STORYBOARDS. (pre shoots for Storyboarding) . . (Video extracts: headphones on) For visual artists like photographers and filmmakers, I believe animators too, storyboards are key parts to their workflow, an exercise that starts in the pre production phase and goes through to the D.O.P and so forth. and later on I will share how my storyboards look like. My process does seem a little unconventional because I work from my head, so at most when working alone, that storyboard would be in my head because I know what I want, the challenge came when I had to be part of a team, so I had to produce them. So for easy interpretation, I always do test shoots, especially for not very big productions, and I'll put that through edit, and ten create a final storyboard from that, so I'll have it on paper, and I'll have it in moving image. like I said, its unconventional, and it works for me. So here is my moving image story board for an ongoing project. Note: always get permission from client, especially if it's an ongoing project. #corporatefilms #artdirecting #filming #storyboarding #greyhoundstudios

Planning a video shoot for your business? Here's what to expect: We always start any video project with a call. We can ask you lots of questions to get a really good idea of what you want. If this is the first time you have been involved in a professional video shoot, you will want to gather some information first. For example, if you are wanting to create a branding video to put on your website, we will need the following info: How many people will be in the video? Will this be interview style or scripted? If it will be scripted, will you need a teleprompter? Will you want assistance with pre production (i.e. writing scripts/interview questions, finding a location, creative direction for b roll, etc.)? What type of b roll are you wanting to include? Do you have a location in mind for filming? Do you have an example of another video you have done in the past or from another company that you like? How long would you like the video to be? When do you need the final video by? Would you like a vertical social media version as well? Interested in drone footage and/or still photography? All of these questions are super important to help us create a customized quote for your project. We will determine how much time will be needed for filming and editing, how many videographers we need, and what gear we will need for filming. We really value taking the time to understand our clients needs and vision for each project so we can deliver exactly what they are looking for. If you are planning on doing a video for your business, it's helpful to have at least some of this information pulled together ahead of time. We are always available to talk through your ideas and help where needed. Lindsay Longenecker Ryan Longenecker Apple Canon Inc. SanDisk® Manfrotto Imagine More RØDE NEEWER

Two is better than one, but three, four, or five is even greater The creative space encompasses a vast array of disciplines, ranging from storytellers to script writers, content writers, graphic designers, illustrators, cinematographers, video editors, sound designers, motion designers, animators, and everything in between. Within this dynamic industry, creative directors often possess a unique blend of skills spanning communication, design, concept development, and project management. Yet, to truly comprehend the breadth of a creative team and effectively champion its members, versatility becomes paramount. In an environment where creativity knows no bounds, team members can sometimes play a fast one, telling you what’s possible and what’s not. As a versatile creative director you’d possess the insight to distinguish between genuine limitations and mere excuses, ensuring that projects move forward with clarity and efficiency. With over a decade of hands-on experience, I've cultivated a multifaceted skill set encompassing storytelling, content direction, cinematography, photography, video editing, color grading, sound design, graphic design, 3D composition, art conceptualization, content writing, strategy development, and concept ideation. This diverse background has empowered me to excel in my role as a creative director, enabling me to comprehensively grasp the needs of every creative team I collaborate with. By leveraging my extensive skill set, I efficiently manage projects while providing tailored support to individual team members. I've always been an advocate of continual learning, recognizing it as the cornerstone of growth and success in our competitive industry. Embracing new skills not only expands one's capabilities but also unlocks a wealth of opportunities. Always remember that knowledge is power and you are only as powerful as your mind. Let's embrace versatility and unlock the full potential of our creative endeavors. #versatility #creativity #professionalgrowth #jumpinoctopus

Step into the world of visual storytelling with a creative media specialist who thrives on bringing narratives to life. As a "Visual Maestro," I specialize in curating captivating experiences through the art of video editing, cinematography, and dynamic video shoots. With a keen eye for detail and a passion for cinematic excellence, I craft visuals that resonate with audiences, leaving a lasting impact and igniting emotions. Through seamless video editing, I transform raw footage into immersive narratives, ensuring each frame contributes to the overarching story. Whether it's a promotional video, documentary, or narrative film, I meticulously edit every detail to evoke the desired emotions and capture the essence of the narrative. In the realm of cinematography, I wield the camera as a brush, painting vivid landscapes and compelling character portraits. From sweeping aerial shots to intimate close-ups, I capture the essence of each moment, infusing every frame with depth, emotion, and visual richness. When it comes to video shoots, I thrive in dynamic environments, orchestrating every aspect to capture the perfect shot. From conceptualization to execution, I work closely with clients to bring their vision to life, ensuring each scene is meticulously crafted to convey their message effectively. Whether you're looking to enhance your brand's visual identity, create compelling marketing campaigns, or tell captivating stories, trust in the expertise of a Visual Maestro to elevate your projects to new heights. Let's collaborate and transform your vision into an unforgettable visual masterpiece. #videoediting #alyygraphy