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The best marketers know you can’t meet conversion goals without creating consistent and effective awareness. Take a peek at our latest article to learn how to create an effective top-of-funnel strategy for your brand. https://2trees.cc/3Y0he4L

Really interesting read here about the rise of zero-click marketing and the continued importance of Brand: https://lnkd.in/exCjDC5m

10 Impactful Marketing Trends For 2025 (With Action Items) https://buff.ly/3D0VYDC #DigitalMarketing

📢 Why Marketers Need to Embrace the 95:5 Rule In my last post, I talked a little bit about the 60:40 rule- 60% of budgets should fuel long-term brand equity, with 40% dedicated to short-term performance gains. Well, here comes another rule, the 95:5 Rule.  When it comes to digital marketing, one thing is clear: most buyers aren’t ready to buy right now. This insight, highlighted in Peter Weinberg & Jon Lombardo’s piece on the 95:5 rule (link in the comments below), turns traditional marketing strategies on their head. The rule states that only 5% of buyers are actively in-market, while 95% are out-of-market, making future-focused brand building the key to long-term success. Here’s what this means for us as marketers: 🎯 Set Realistic Objectives Stop expecting short-term campaigns to drive immediate sales. The majority of marketing effects are long-term, so let’s align our expectations accordingly. 🎨 Rethink Creativity Product-centric, “buy this now” ads only resonate with the 5%. For the other 95%, memorable, bold, and even outside of the box creative wins. It’s about staying top-of-mind until buyers are ready to fall further down your funnel. 📡 Expand Distribution Don’t just hyper-target today’s decision-makers; aim for broad reach to influence the category and prepare future buyers. Think of it as an investment: marketing memories today for returns tomorrow. The 60:40 rule shifted the balance between brand and performance marketing, the 95:5 rule pushes us to prioritize relevance over urgency and visibility over persuasion. The takeaway? Focus less on convincing buyers today and more on being the brand they remember when they’re ready tomorrow. Are you applying the 95:5 rule in your marketing?

Great points! Tracking these metrics is crucial for understanding and improving your marketing effectiveness. Monitoring category searches, inbound leads, and market penetration can provide invaluable insights. How do you measure your branding success? Let's discuss!

✨ What are Some of the Best Marketing Strategies? The best marketing strategies are the game changers for any business. As such, creating an impact together with delivering value, stem from developing and rolling out the best strategies for your brand. Designing and properly executing the ideal marketing strategies will certainly enable growth and brand resilience. Now, the key ingredients to your marketing strategies are to consistently ensure that your strategies are designed to add value and enhance the customer experience. Learn more here:

In the marketing realm, it is essential to stay ahead of the curve. Let’s explore the top 5 challenges brands and marketers are currently facing, along with strategies to address them effectively.  Click here to read more: https://lnkd.in/dr9_DARh

Brand marketing contributes to the overall perception of a brand’s quality, reliability, and credibility. A strong brand inspires confidence and reassurance among consumers. Some strategies are: https://loom.ly/ip4drEA #marketing #digitalmarketing #onlinemarketing

Looking to boost your brand's visibility without stretching your budget? 💸 ✨ Check out our practical tips for impactful, cost-effective marketing strategies that enhance engagement and leave a lasting impression. Ready to elevate your brand on a budget? 🚀 Read more here: https://lnkd.in/dEhVntpC #brandbuilding #MarketingTips #CostEffectiveMarketingg #BoostVisibility #BrandGrowth #smallbusinessmarketingtipsg #BudgetMarketing #thereviewstories

Ever feel like your marketing is more 'art' than 'science'? Here’s how to track brand effectiveness and make it count. 🔽 In today’s competitive market and cost of advertising, it’s crucial to ensure your marketing efforts are driving tangible results. Brand tracking and measurement are essential to understanding the effectiveness of your marketing strategies and tactics. 👉🏻 Here are key metrics to look for when building a solid body of evidence: 🔹𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀 (𝗚𝗼𝗼𝗴𝗹𝗲): Monitor how often your product category is being searched for online. This will help you understand the current size and trajectory of your category “demand” pool. 🔹𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗕𝗼𝗼𝗸𝗮𝗯𝗹𝗲 𝗟𝗲𝗮𝗱𝘀: Measure the number of leads that come in through your marketing efforts and are ready to be booked. 🔹# 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗬𝗧𝗗: Keep track of the total number of customers year-to-date. 🔹# 𝗼𝗳 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗬𝗧𝗗: Track the number of new customers acquired year-to-date. 🔹𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Measure the percentage of the target market that has purchased your product or service year-to-date. This involves comparing your total number of customers to the total potential market size. 🔹𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 (𝗚𝗼𝗼𝗴𝗹𝗲): Track the number of searches specifically for your brand. 🔹𝗦𝗵𝗮𝗿𝗲 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 (𝗚𝗼𝗼𝗴𝗹𝗲): Compare your branded search volume against competitors. 🔹𝗗𝗶𝗿𝗲𝗰𝘁 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Track the number of visitors who come directly to your website without performing a Google search first. 🌟 By closely monitoring these metrics, you can ensure your marketing activities are not just creative but also driving effectiveness. 👉🏻 👉🏻 Remember, effective marketing should always be backed by a strong body of evidence. 💭 How do you track the success of your branding efforts? 📝 Share your insights in the comments below ⬇️ ♻️ Repost to help others track their brand effectiveness. And follow Tom Wanek for more!